Jessica Ann York
Jessica is the content editor for Text Request, an online business texting service. Her business articles have appeared in both print and digital magazines that celebrate small and big businesses alike. In addition to her commercial writing, Jessica also publishes short fiction. Her debut short story is forthcoming in Vastarien: A Literary Journal.
8 Tips for Keeping Your Texts from Being Marked as Spam
Your SMS contacts want to hear about your deals and promotions, but you can't reach them all if you trigger spam filters. It's easy to get texts through mobile carriers when you're sending just a few messages, but with large volumes it becomes much trickier. Here are eight ways to avoid triggering spam filters.
[Podcast] 3 Essentials to Hosting a Successful Company Event
In-person events are the #1 lead generation tactic for a majority of marketers. But how do you host one that builds quality customer relationships? We spoke with Mackenzie Burysek, Event Sales Manager with LEO Events, about how to host an event that brings in the prospects and opportunities you need.
[Podcast] 4 Essentials to Public Speaking for Acquiring Customers
How can you use public speaking as a strategic customer acquisition channel? We spoke with Max Farrell, co-founder and CEO of Workhound, about how to turn a speaking event into an opportunity that generates positive ROI, including converting listeners into customers.
[Podcast] 3 Essentials to Growing Your Ecommerce Brand
How can your ecommerce brand increase sales and encourage repeat shoppers without physically being able to interact with customers? We spoke with Rob Bettis, an independent paid media manager for ecommerce brands, about how you can earn loyal followers and grow your brand online.
[Podcast] 4 Steps to Finding a Strategic Financing Partner
How can you think strategically about where you get your capital from, and whether you need outside funding at all? We spoke with Santosh Sankar, Forbes 30 under 30 honoree and Partner with Dynamo Ventures, about how to make strategic funding decisions that fit your business.
[Podcast] 4 Essentials to Protecting Your Business for Future Success
How do you develop a legal framework that protects your business as you grow? We spoke with Autumn Witt Boyd, founder of the AWB Firm, about how to take the right legal steps that put your business in a great place to succeed both today and years down the road.
[Podcast] 4 Steps to Developing Your Employees’ Talent
How can you bring out the best in your employees so both they and your business can benefit? We spoke with Wade Hinton, VP of Global Inclusion and Diversity for Unum, about how you can discover and nurture your teammates’ hidden talents.
[Podcast] 4 Essentials to Strengthening Your Community as a Business Leader
How can you as a business leader make time to strengthen your community? We spoke with Tim Kelly, owner of Kelly Cars, managing partner of Chattanooga Brewing Co, and co-founder of Chattanooga Football Club, about how to contribute to your town knowing the work will come back to grow your company.
SMS Promotions: The Ultimate Guide
SMS promotions have huge potential, because 99% of texts are read and have a 250% higher conversion rate than emails! But there are many moving parts to creating a successful SMS promotions strategy. This guide will show you how to increase customer engagement and return shoppers through SMS promotions.
[Podcast] 6 Essentials for Profitable Social Media Marketing
How do you turn social media into a profitable marketing channel for your business? We spoke with Mickey Cloud, Executive Director of The Sasha Group (a VaynerX company), about how to stand out on social media platforms so you can make profitable returns on your investments.
Jessica is the content editor for Text Request, an online business texting service. Her business articles have appeared in both print and digital magazines that celebrate small and big businesses alike. In addition to her commercial writing, Jessica also publishes short fiction. Her debut short story is forthcoming in Vastarien: A Literary Journal.
