Text messaging is the most used form of communication in the world. Here’s how to include it in your Google My Business listing, and why you should.
Almost 90% of consumers want to communicate with businesses via text, but less than 50% of businesses are currently equipped to handle any kind of messaging.
Google thinks you should fix that (and so do we).
People want to text, and they’re already searching from their phones. What happens when they find your business?
Now all My Business users can add Messaging to their listing, which lets mobile searchers text you directly from the listing itself. It looks like this:
If you already have a business listing on Google, awesome! You can skip down to the next section to learn how to add text messaging to it.
If you don’t have a listing yet, follow these steps to set one up:
How to Create a Google My Business Account & Listing
1. Sign into your Google account or Gmail.
If you don’t have either, you can sign up for a free Google account here.
2. Choose the My Business app.
Click on the 9-dot grid in the top right corner, and select My Business (you might need to scroll to find it).
3. Confirm you’re authorized to create the listing.
If you aren’t, find someone in your organization who is authorized to give their approval.
4. Choose to add a single location.
5. Enter your business’ name and info in the form provided, then click “Continue.”
Suggestions should begin to appear, but make sure you fill out every field.
6. Double check your information.
Make sure it’s correct before choosing to Verify your business.
7. Verify your business.
The easy option is to very your business via mail. Google will mail you a postcard with a verification code, and the URL where you need to enter that code.
Once it’s entered, you’re good to go! Now you can add text messaging to your Google My Business Listing! Follow these steps:
How to Add Text Messaging to Your Google My Business Listing
1. Login to your Google My Business account.
2. Click on Messaging in the left hand menu.
Only GMB users with the User permission level “Owner” can view and access Messaging. If you do not see Messaging as a menu option, confirm your permissions level by clicking on Users.
If needed, reach out to your listing’s Owner (most likely whoever created the account) to either upgrade your access or set up Messaging themselves.
3. Enter your textable number.
Be sure the number you enter can receive text messages. You can add text messaging to your current business number using Text Request. You can also get a separate textable number from us, if you’d like.
4. Add your response / greeting.
This is the message people will see after they text you from search results. You might say “Thanks for texting us! We’ll get back to you ASAP.” or something to that effect.
Note: People will only see this if they text you from a messaging app, not with standard SMS.
5. Confirm your number.
Google will text a confirmation code to the number you just entered.
Enter the code, and you’re good to start receiving text messages through your Google My Business Listing!
Here’s what it will look like (below). Searchers just click on Message or Send a message, and it opens a text addressed to your business.
Now you can start driving leads directly from organic search!
Note: When someone clicks on the Send a Message button, they’ll see a different number than the one you entered. Messages still come to you! Google just routes things this way so they can track how long it takes you to respond, which they display in search results.
To add text messaging to your current business, and gain text leads through Google search, start using Text Request today!
You’ll be able to manage all your text conversations in one place, add as many users to your account as you want, and start communicating with customers and employees the way they want to communicate.
Plus, there are no contracts!
To see a live demo of Text Request and what it can do for your business, click here.