How to Add Text Messaging to Your Instagram Business Profile

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You want to promote your business on Instagram and use it as another channel to interact with your customers—but you’re not really sure how to start conversations there yet. I’ll show you how to drive more leads from your Instagram business profile by adding text messaging to it.

Why should your business be on Instagram?

Your business should be wherever your target audiences are. Since Instagram has more than one billion active users, there’s a strong chance your targets are also there.

If you’re not sure whether the people you want to work with are using Instagram, here are a few of their demographics:

  • 67% of adults 18-29 years old use Instagram
  • 47% of adults 30-49 year olds use Instagram
  • Instagram helps 80% of Instagram users decide to buy a product or service
  • 73% of U.S. teen users say Instagram is the best way for brands to reach out to them about products
  • Over 50% of Instagram accounts follow at least one business

(Sources: SproutSocial, Oberlo, Omnicore)

A lot of American adults with discretionary income spend time on Instagram, so you should probably pop in and say hi.

Related: [Podcast] 6 Essentials for Profitable Social Media Marketing

PC: SproutSocial

What should you do on Instagram?

Instagram users love posts that show real people doing good things. Whatever industry you’re in, you’re most likely doing something good. So share it! And make it personable whenever you can.

Here are a few suggestions that you can post on your Instagram page.

If your business is to clean, remodel, or in some other way service homes, take a picture or video of the job. You could show before and after scenes, or capture your team working right in the middle of the project.

If you can get the homeowners in your photo or video, even better! This humanizes your business, and makes others more likely to reach out, too.

If you’re in staffing or recruiting, share photos and videos of your client, a candidate, or both! A blurb about how you connected the right people with the right opportunities can go a long way, too.

If you’re an insurance agent, share photos of you shaking hands with clients, or videos of client testimonials.

These posts, along with using the right hashtags, will drive users to your business profile. Then you can add a simple call-to-action on your profile to prompt viewers to text you.

How do I create an Instagram business profile?

Step 1: Go to your Instagram profile.

Step 2: Click "Edit Profile."

Step 3: Select "Switch to Professional Account."

Now that your Instagram business profile is set up, let’s add text messaging to it.

How to Add Text Messaging to Your Instagram Business Profile

Step 1: From your business profile, select Edit Profile.

Step 2: Choose Contact Options.

Step 3: Add your phone number.

Make sure you use a number that can receive texts. (You can add text to your current business number with Text Request.)


Step 4: Choose the Text option.

Step 5: Make sure to save it!

Step 6: Start receiving texts from your Instagram business profile.


Great! Now you can start receiving texts from your Instagram business profile. That means you can start driving more leads and other inbound communications.

Give Instagram users a call-to-action to text you.

First, you’ll need a good call-to-action in your profile bio to prompt people to text you. E.g. “Want a cleaner home? Text us for an estimate!” or “Need help finding your next opportunity? Text us to start the conversation.”

Second, you’ll need a way to handle these text conversations professionally. Text Request makes this easy. You can use your current business phone number, and there aren’t any contracts.

Check out our pricing page, or schedule a demo today!