Instagram is a great place to promote your business. Why? Because it’s still growing as a hub for people to interact with businesses and buy from them.
Today I’ll show you how to drive more leads from your Instagram business profile by adding text messaging to it. But first…
Why should your business be on Instagram?
Your business should be wherever your target audiences are. Since Instagram has more than 800 million active users, there’s a strong chance your targets are here, too.
If you’re not sure whether the people you want to work with are using Instagram, here are a few of their demographics:
- 59% of adults 18-29 years old use Instagram
- 33%+ of adults 30-49 use Instagram
- 26% of Instagram users make more than $75,000 a year
- In the month of March 2017, 120 million users contacted a business or visited their website because of ads they saw
- 60% of users say they’ve learned about a product or service on Instagram
- Over 50% of users follow at least one business.
In short, a lot of American adults with discretionary income spend a lot of time on Instagram, so you should probably pop in and say hi.
Okay, so what should you do on Instagram?
Just like high school math – show your work! And make it personable whenever you can. Here are a few suggestions.
If your business is to clean, remodel, or in some other way service homes, take a picture or video of the job. You could show before and after scenes, or capture your team working right in the middle of the project.
If you can get the homeowners in your photo or video, even better! This humanizes your business, and makes others more likely to reach out, too.
If you’re in staffing or recruiting, share photos and videos of your client, a candidate, or both! A blurb about how you connected the right people with the right opportunities can go a long way, too.
If you’re an insurance agent, share photos of you shaking hands with clients, or videos of client testimonials.
Instagram users love posts that show real people doing good things. Whatever industry you’re in, I’m sure you’re doing something good. So share it!
These posts, along with using the right hashtags, will drive users to your business profile. Then you can add a simple call-to-action on your profile to prompt viewers to text you.
How do I create an Instagram business profile?
If you don’t have an Instagram business profile yet, follow this Guide to Getting Started on Instagram for Business, and watch the video below.
Now that your Instagram business profile is setup, let’s add text messaging to it.
How to Add Text Messaging to Your Instagram Business Profile
Step 1: From your business profile, select Edit Profile.
Step 2: Choose Contact Options.
Step 3: Add your phone number.
Make sure you use a number that can receive texts. (You can add text to your current business number with Text Request.)
Step 4: Choose the Text option.
Step 5: Make sure to save it!
Step 6: Start receiving texts from your Instagram business profile.
Great! Now you can start receiving texts from your Instagram business profile. That means you can start driving more leads and other inbound communications.
There are just 2 things you’ll need to shore up this marketing channel.
First, you’ll need a good call-to-action in your profile bio to prompt people to text you. E.g. “Want a cleaner home? Text us for an estimate!” or “Need help finding your next opportunity? Text us to start the conversation.”
Second, you’ll need a way to handle these text conversations professionally. Text Request makes this easy. You can use your current business number, and there aren’t any contracts.