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What is Growth Hacking and How Does it Work?

There's a lot of things growth hacking is and isn't, and knowing the difference is key to getting more customers. That’s why we put together a guide with examples of companies that have done growth hacking right, companies that have done growth hacking wrong, and resources to help you get started.

6 Ways to Boost Sales with Video Marketing

Four times as many consumers are watching videos about products instead of reading about them. This means that if you don't already have a video marketing strategy, you’re falling behind. Luckily, we have this guide to help you use videos throughout your customer’s buying journey to boost sales.

How to Create a B2B Email Marketing Strategy that Actually Works

Email is the top way B2B marketers prefer to generate business, but without a solid marketing strategy your campaigns can go unread. So, we've put together a guide to help you target the right audience and maintain your subscriber list while adding the most value to your B2B email campaigns.

10 Videos from People Every Marketer Should Learn From

Even if your marketing strategy is top-notch, you know the field can change in an instance. Marketers have to constantly stay inspired and open-minded to navigate a continuous wave of new trends and technologies. So, we've put together a list of 10 motivational videos from top professionals any marketer can learn from to help you change your perspective and seize the day.

How to Hire a Marketer: 4 Tips for Creating a Job Description [Plus 7 Interview Questions]

Handing off your marketing tasks to a new hire is not a simple process. Do you need an in-house marketer or an agency? A manager or an executive? What do you put in your job post, and what questions do you ask during the interview? There's a ton of steps to address, and we've put together a guide to help you.

How to Create a High-Converting Product Page

You have a product that's eye-catching, quality, and in demand. There's just one problem—no one's buying. We know you need a high-converting product page to get online customers to make the final click to purchase, so we've put together a list of nine different qualities your product page can use to get customers across the finish line.

How to Craft Emails People Actually Want to Read

Email is a major marketing channel with high audience reach and ROI, but how do you make sure your email is one out of the 15% that are actually opened? In this guide we will show you how to increase your email click-through rate by boosting your sender reputation.

7 Ways to Increase Leads with Inbound Marketing

Your traditional marketing methods aren't working, and that frustrates you! The problem is that people do not want to be sold to. This guide walks you through creating value for customers that brings new leads and customers to you so you never have to search for customers again!

15 SMS Marketing Ideas to Generate More Sales

SMS marketing is the fastest way to reach and engage your customers. If you do it right, it will also help you take your sales to the next level. How? This list of sms marketing ideas unpacks over a dozen unique opportunities, and explains why they work to help your business generate more sales.

How to Create an Effective Cause Marketing Strategy

Cause marketing can build your brand into a powerhouse while also creating a better world. How do you make this dream a reality? We’ll show you in this guide to create an effective cause marketing strategy. You’ll learn all the benefits of creating one, and how to put your strategy in action.