3 Steps to Corporate Strategic Communications Planning
Corporate strategic communications planning has multiple moving parts. We spoke with Sybil Topel, VP of Marketing and Communications at the Chattanooga Area Chamber of Commerce, about what all exactly needs to be included in your organization’s communications plan.
[Podcast] 3 Essentials for Retailers to Grow and Compete
How can your retail store differentiate itself and bring in enough customers to keep business booming? We spoke with Kevin Doran, owner of R&A Marketing, about ways to hyper focus your customer targeting and ultimately grow your retail store’s profits.
[Podcast] 5 Steps to Educating Customers on Your Niche Product
How can you find your startup's target audience and market your unique product to them? We spoke with Felicia Jackson, founder of CPR Wrap, about ways to connect with customers, find channel partners, and use education to draw engagement and grow sales for your niche product!
[Podcast] 4 Essentials to Retaining Fitness Memberships
How can you increase your fitness studio’s membership retention? We spoke with Loud Rumor’s Brittany Welk and Corbyn May about ways you can create effective marketing strategies to engage your pool of existing customers and put your gym in a place to grow without straining your resources.
[Podcast] 5 Steps to Creating a Purpose-Driven Business
How can you balance leading a purpose-driven company with earning revenue? We spoke with Luis Contreras, owner of The Local Juicery + Kitchen and Squeaky Clean, about ways you can take steps to create a purpose-driven business that draws in customers based on how you better their lives.
[Podcast] 5 Essentials to Running a People-First Organization
How can you be more intentional about interacting with people and building a strong network? We spoke with Kim White, CEO of City River Company, about ways you can develop and put your people skills to work.
[Podcast] 4 Essentials to Growing Subscription Revenue
How can your subscription based business consistently bring in more members, keep them longer, and encourage them to spend more? We spoke with Patrick Campbell, CEO and Founder of ProfitWell, about ways your subscription business can increase acquisition and lower churn.
[Podcast] 4 Steps to Start Accomplishing More by Doing Less
How can your business free up your workers’ time for creativity and more effective work? We spoke with Alex Pang, author of Shorter, Rest, and The Distraction Addiction, and the founder of Strategy and Rest, about how to accomplish more by doing less.
[Podcast] 4 Steps to Managing Work from Home Successfully
How can your business manage the transition to at-home work and set your remote team up for long term success? We spoke with Chris Wilson, CEO of Smart Furniture, about what you can improve for remote workers, both at your own office and in their home work space, so they can put out the best work.
[Podcast] 4 Essentials to Marketing Your Local Business
Your new business needs to stand out from the pack so you can compete against larger brands and other businesses in your town. But you have to nail your branding first, which is why we spoke with Justin Knott, President of Intrepy Healthcare Marketing, about how to locally market your small business.