Blog

3 Essentials to Growing Your Ecommerce Brand

How can your ecommerce brand increase sales and encourage repeat shoppers without physically being able to interact with customers? We spoke with Rob Bettis, an independent paid media manager for ecommerce brands, about how you can earn loyal followers and grow your brand online.

4 Steps to Finding a Strategic Financing Partner

How can you think strategically about where you get your capital from, and whether you need outside funding at all? We spoke with Santosh Sankar, Forbes 30 under 30 honoree and Partner with Dynamo Ventures, about how to make strategic funding decisions that fit your business.

4 Essentials to Protecting Your Business for Future Success

How do you develop a legal framework that protects your business as you grow? We spoke with Autumn Witt Boyd, founder of the AWB Firm, about how to take the right legal steps that put your business in a great place to succeed both today and years down the road.

4 Steps to Developing Your Employees’ Talent

How can you bring out the best in your employees so both they and your business can benefit? We spoke with Wade Hinton, VP of Global Inclusion and Diversity for Unum, about how you can discover and nurture your teammates’ hidden talents.

4 Essentials to Strengthening Your Community as a Business Leader

How can you as a business leader make time to strengthen your community? We spoke with Tim Kelly, owner of Kelly Cars, managing partner of Chattanooga Brewing Co, and co-founder of Chattanooga Football Club, about how to contribute to your town knowing the work will come back to grow your company.

6 Essentials for Profitable Social Media Marketing

How do you turn social media into a profitable marketing channel for your business? We spoke with Mickey Cloud, Executive Director of The Sasha Group (a VaynerX company), about how to stand out on social media platforms so you can make profitable returns on your investments.

4 Steps to Creating a Loyal Brand Community

How do you create a loyal following around your brand? We spoke with Shannon Stephenson, CEO of Cempa Community Care, about how to deliver your brand’s message to the people you serve, so you can consistently grow a loyal community.

5 Essentials to Improving Sales Team Performance

How do you motivate your sales team to not only improve their individual performances, but to improve the performance of your business as a whole? We spoke with Brian Trautschold, co-founder and COO of sales gamification software Ambition, about what it takes for your sales team to reach its goals.

4 Steps to Earning Positive Local Media Coverage

How do you create opportunities to get your local business positive media coverage? We spoke with John Martin, morning news anchor for WRCB-TV (NBC, Channel 3) in Chattanooga, about how you can fit into a reporter's goals so they share your story.

4 Ways to Use Onboarding to Create Company Advocates

How can you simultaneously develop and retain your company's talent? We spoke with Katie Love, Marketing Manager at Workhound, about how to create a company culture that nurtures your new hires into company advocates.