8 Digital Experts Give Their Best SEO Tips for Growth
Search engine optimization (SEO) is a huge factor in whether a business succeeds in our digital age. It doesn't matter what you do or how good you are if people can't find you!
We want you to succeed, so we asked these digital experts to share their best SEO tips with us (and you). If you follow all of these, you'll surely find your website at the top of the search results, and find yourself a lot happier for it!
David Hunter, Owner at Nooga Labs
Optimize your images.
Include the page’s target keyword phrase, or variations of it, in the file names and alt tags of the images on each of your site's pages.
Also, be sure to write a unique, descriptive meta description for each individual page. You have 160 characters to describe the topic of your page in a way that persuades people to click on your site instead of someone else's.
With both of these, keep in mind that SEO results aren’t instant. The results of SEO work done today might not become apparent, and might not be discovered by search engines, for weeks or even months.
Rad Davenport, Analytics & SEO at Maycreate
Make your site easy to crawl.
Whether you’re prepared or not, Google and other search engines will attempt to crawl your website many times during a month.
Search engines look for numerous technical and content clues to assess your website for ranking. Technical clues include website encoding, mobile usability, page loading speed, and external and internal linking structure.
Content clues include META content development, on-page content, and title and heading tags development. Help Google, Bing, Yahoo, and others by maintaining a website architecture that makes it easier for a search engine to crawl your website.
Greggory Wiley, Owner at Technologic
Focus on analytics.
Having analytics on your site allows you to see who is visiting your site, how long they stay on your site, what pages they are going to, and where the traffic is coming from.
Want to know if that Facebook post is generating traffic, or if a certain page is giving a bad impression? Check your analytics. Search engines reward sites that engage searchers and punish those that don't.
So if people come to your site and quickly leave, your site will drop in search rankings. You need to spend time studying your analytics. Look for pages (or strategies) that are not doing well, and change them.
Caleb Ludwick, Principal and Creative Director at 26 Tools llc
Answer your targets' questions.
One of the most important things is quality content, posted on a regular and frequent basis. By quality I mean it's well written and incorporates the right language - the language your ideal customers would use - while leaving out fluff.
Relevance is also a huge part of quality, which you can test by asking yourself: is this a question my customers are asking?
Mike Castleberg, Owner at Chattanooga Marketing Group
SEO is an ever-changing game. As soon as you think you've got it figured out, Google adjusts the rules. However, there is one thing that has withstood countless Google updates, and that is the importance of your on-page optimization.
If Google can't crawl your page and understand what your website is relevant for, it won't matter if you have 100 links from whitehouse.gov directing people to your website, you're not going to rank well.
Jackie Errico, Owner at Riverworks Marketing
Content is king.
You need to keep your site updated with fresh content to let Google know your site is alive and active. Blog posts, optimized photos, and updating your home page with new information are some simple ways of doing this.
Amanda Haskew, SEO Director at Papercut Interactive
Focus on delighting your users, and you'll delight the search engines, too. So many of today's best practices in SEO are tied into user experience.
Content still remains the backbone of a solid SEO strategy. Determine what your audience needs and wants to know, and ensure that the content on your site delivers this information.
Then make sure that content (i.e. your website) is mobile friendly and easily accessible to users on smartphones and tablets. Forcing users to click and zoom is a thing of the past.
Jeremy Weber, Copywriter at The Johnson Group
Draft your website’s language to match how your ideal customer would type their problem into Google.
To do this, use “answering words” in your website link’s anchor text, meta descriptions, page copy, and alt text by embedding phrases that precisely spew back clear answers to questions your ideal customers are asking.
Then add keywords here and there where they fit naturally.