Is DIY Web Development Right for My Business? [Podcast]
It's so easy to create a website for your business (thank goodness). But is it the best choice? How should you - as a brand trying to grow - approach web development?
What should you be looking for? What is it that actually makes a valuable website, and are you able to create that?
In this Business RadioX segment, James Dawson of Text Request interviews Erik McNair of Papercut Interactive, a leading web agency, who explains how businesses at each stage should approach web development.
You don't want to miss these helpful tips! Click below to start the podcast, or keep scrolling for the highlights.
Is DIY Web Development Right for My Business? Highlights
1. How do you gauge the value of a professionally developed website?
You can set up a Wordpress or Squarespace site for $10/mo, but that's not your best choice if you've got, say, 10+ employees and any kind of traction.
These sites feel like generic templates, because that's what they are. You don't want "generic" to be the introduction you give to consumers. You need something tailored to your specific needs.
If you get 1,000+ unique visitors to your site every month, you need professional web development. That's about where brands start experiencing growing pains with slower site speeds, which scares away visitors.
2. How much does it cost to build a business online?
Warby Parker provides a great example by comparing online websites to physical stores.
After inventory, space, and everything else, it costs $1 million+ to open an effective physical store. Why would you think you can spend $500 on web development and see the same value (or more)?
It doesn't work like that.
It costs $1 million + to open an effective physical store. Why would it be cheap to build an effective website?
3. Think of web development like renting vs. buying a home.
When you first start out from college, you can't buy a house, so you rent, because that's the option that makes sense at the time.
When you first start out with your business, renting a website from a Wordpress or Squarespace makes sense. But as you get older and more stable, it will make sense to buy a professional site that's entirely yours.
4. Google (Adsense) is a great base for figuring out how to design your website.
Test keywords for a couple of months, and find out what people are searching for. Then tailor your website to match consumer demand.
You can't know what to build (or what to ask of a web developer), until you know what your audience is actually looking for. Use what your targets are doing as part of your design, and you'll succeed.
How should you tailor your site to match consumer demand? That's the question you need to answer.