4 Ways to Personally Engage Consumers Without a Screen
People aren't always in front of a screen, or even a billboard. How do you engage consumers when there's nothing to advertise on?
You get out there in the flesh and talk to people!
Anytime you can interact with a person face-to-face, you can market and sale for your brand - even if you don't pitch.
In a world where everything is digital first, it's important to keep up these in-person conversational skills, because conversations build relationships and relationships grow businesses.
So here are 4 ways you can engage consumers in person, while making a lasting and profitable impact.
1. Networking Events
Networking can help you if you do it right, and can burn you if you don't.
People can always spot a fake. So if you go to networking events or set up coffee dates looking for an instant return, you're going to end up worse than when you started.
Most people care about building relationships. If you're just there to boost your Rolodex or your wallet, people will know, and you'll lose a lot of credibility.
Networking events are great places to engage consumers, because you're able to interact 1-on-1 will another person, and get to know them personally. Over time, these relationships can help you in more than just business.
2. Trade Shows and Expos
Let's say you're with a brand who attends trade shows and expos. These events put you smack dab in front of your targets. It's an ideal opportunity!
Through these events, you can make connections, sales, and even build lasting partnerships. You can boost your email list, and leave attendees with a great impression of your brand.
If you play your cards right, you could even get attendees to talk you up to their friends!
The trouble with trade shows is that too many people pay too much to be at the wrong events. It's never a bad move to engage consumers, but if you're paying to meet them, you want to be sure you're meeting the right people.
3. Public Speaking
Public speaking is a great way to engage consumers. If you're speaking, and there's a listening crowd, there's always a lot of opportunity.
Speaking gigs are often free, and if you get really good at public speaking, you might even get paid for it.
If you can swing it, this is a great move. That goes for anything from speaking at your local Chamber of Commerce luncheon to an international conference, and here's why.
When you speak at these events, you're talking about what you do every day. This allows you to be the expert in the room (and build a great reputation).
Everybody wants to talk to the expert, and as you get better, they'll all want to work with you, too.
4. Community Service
Community service is a big deal for anyone. It's draining, time consuming, and might even cost you money! But the benefits can be astronomical - and not just for the community.
You're working beside like-minded people to accomplish a common goal, and now all these people view you as a leader with good moral fiber.
Most people want to work with others who have good moral fiber.
These service events are also great opportunities to start conversations and build relationships with all sorts of people. Is there a downside to that?
You might not talk about your work or your brand, but this is a great way to engage people and leave them with a strong impression, all while helping a cause you care about.
People aren't always in front of screen, but that doesn't mean you can't interact with them!
Think bigger than advertisements for a moment. Get out in your community, and engage consumers in person! You'll be glad for the relationships, and there's no telling what benefits it could bring you down the road.