5 Text Request Features Perfect for Content Marketing
You pour time and research into creating content your customers will love. But even after hours of hard work, you still have a major hill to climb - distribution.
It’s difficult to get your content in front of the right people in the right place at the right time. That's where Text Request comes in.
Below I’ll show you five Text Request features that are perfect for content marketing, and how to use them to make distributing your great content a breeze.
What is content marketing?
“Content” is anything you create to share information with customers or to get their attention. It could be a newsletter, flyer, blog post, video, or anything else.
Content marketing is a strategy for promoting your content to your target customers. You do this by first creating content that:
- Answers your target customers’ questions
- Addresses their problems and concerns
- Or that offers them something they’re interested in (information, coupons, etc.)
Then you distribute that content where your targets already spend their time, like on their phones, on a particular social media platform, in their email inbox, etc.
How does Text Request fit into content marketing?
Text Request is an online software for sending and receiving text messages using your current business phone number. It’s an easy way to manage texts from your desktop, or from any other device. And it’s a perfect fit for content marketing because people engage with texts more than any other form of communication.
Here are a few stats to prove it:
- Text messages have a 99% open rate (5X higher than email)
- Text click-through rates are 30-45%
- Texting takes up 33% of Millennials' mobile usage
- The average adult spends 23 hours a week texting
- 89% of people wish they could have a text conversation with a business
- 95% of texts will be read within 3 minutes of being sent
- Adding texts to your sales cycle can increase conversions by 328%
Between the amount of time people spend texting, and how effective texting is for conversions, it’s the perfect medium for content marketing. And since Text Request is an easy way to manage texts, it’s the perfect tool for your content marketing efforts.
In fact, there are five specific Text Request features that will make content marketing easy.
(Sidebar: To see how Text Request works, click here for a free demo.)
How to Grow Your Content Marketing with Text Request
1. Schedule messages for when your audience is most likely to be on their phones.
Here’s the good news. People check their phones 150 times a day, so there’s a good chance someone will see your message no matter when you send it. But you still want to send your message when people are most likely to engage with it.
When is that?
People spend more time on their phones throughout the afternoon and evening. In general, this is when they’ve finished their tasks and are looking for something else to do.
Another rule of thumb - a B2B audience will normally want their content sent to them during business hours, while a B2C audience will normally want their content delivered outside of business hours.
With Text Request, you can schedule individual or mass messages to send whenever you want. All you need to do is type out your message, include your content (image, link, etc.), and choose when to send.
2. Send BCC group messages to promote new content.
You’ve created a great piece of content, and now you want to send it to everyone on your list, just like you would an email newsletter. You can do that!
With Text Request’s group messaging feature, you can send messages to pre-set groups or subscriber lists. You can also add a few individual contacts to a message, or upload an entire list of contacts.
Every Text Request group message sends like a BCC Email, so you can send one message to as many people as you want, but the contact will get it just like any other individual message. All replies come back to you, not the group.
3. Use visuals your audience will love.
Visuals almost always perform better than text-only. In fact, social media posts that include images produce 650% higher engagement than those that don’t! That’s one reason Text Request has picture messaging (MMS) built in.
Picture messaging is great for sending infographics, flyers, or any other visual content you create. You can send it to an individual contact as needed, or to your entire list of subscribers.
Either way, you know everyone you send it to will interact with it (which is more than you can say for emails or social media).
4. Use Merge Fields to personalize messages at scale.
Merge Fields is one of the best features for giving your customers a personal experience.
Most consumers say personalized messages from brands are important (studies even show they increase sales by as much as 20%), but 91% of business leaders also say they need to improve their personalization efforts.
That’s where Text Request can help. Our Group Merge feature lets you add personalized info to each text you send. This makes it easy to include contacts’ names, or to even send them unique URLs.
Each merge field will pull information from a specific column in your CSV contact list. You’ll probably use the contact’s first name more than anything, but here’s a full example:
Hi [First Name], since you contacted us about [Topic] I thought you’d like to read this quick blog post about it. [URL]
5. Use Keywords to build your subscriber list.
A keyword will let you build a subscriber list for whatever kind of content you want. You can automatically send responses to people as soon as they subscribe, and you can send content to that list of subscribers anytime in the future.
All a contact needs to do is text in your keyword. For instance, let’s say you’re offering a free ebook on your website. You could have a call-to-action on your website to Text GUIDE to (423) 218-0111 to get a free guide on [our industry]!
(Sidebar: You can use our click-to-text feature so that mobile viewers can just click on that message to send you a text.)
Then you could have a response instantly sent to that contact saying Here’s your free guide to [our industry]! oursite.com/yourfreeguide.
With Text Request, anytime someone texts in your keyword, they’re also added to a group for that keyword. You can set up as many keywords as you want (maybe one for each offer or content topic), and you can always send a group message to that list of contacts whenever you have new content you think they’ll like.
Contacts can also unsubscribe if they ever want to stop receiving your content. They just text STOP, and Text Request handles it automatically.
How do I start using Text Request for content marketing?
If you’re already using Text Request, you can just log in to your account and follow any of the tips mentioned in this guide. Our Queuniversity has a lot of helpful info, and we’re always happy to help you personally if you contact us.
If you aren’t using Text Request yet, the next step is talk through your goals and needs with one of our experts. Just click here to grab a time to talk.