4 Text Request Features That Are Great for Promotions
Whether you’re a B2B or a B2C business, you’ve probably run a promotion (or you've at least had a reason to.) Promotions aren’t just for sales discounts, though. They’re opportunities to leverage some aspect of your business to gain your targets' attention. These opportunities could be:
- New sales
- New products or services
- Hosting an event
- Company milestone (like opening a new office)
- Or just an excuse to re-engage old customers
Texting is the number one form of communication. It has a conversion rate of about 45% and a response rate 250% higher than emails.
Texting is clearly a great medium for sending promotions, and Text Request has several features designed to help your business send professional SMS promotions. I’m going to tell you about four.
Why send SMS promotions?
Simply put, promotions work. 74% of Millennials look for coupons on a weekly basis, and 89% of consumers would rather get an SMS update from a company than any other form of media. Why wouldn’t you send these messages?
1. Build your subscriber list with keywords.
Keywords are a great promotional tool for two reasons. They help you bring in your ideal targets, and can help you market to those targets later. Keywords are also easy for you to setup and for your customers to use.
The basics of keywords are this: Set up a special word that your customers can text in. Once they text in, they can automatically receive information, links, or promo code.
Let’s say you own a brick and mortar retail store. You start a promotion where you say, “Anyone who texts in WINTERLAND will get a promo code for 20% off outerwear!”
This engages customers. It gets them interested in your store, and can help sway their buying towards you and away from competitors. You can promote these keywords online and in store (or wherever your business markets).
Keywords also add contacts to a keyword specific group inside Text Request, so you can send relevant campaigns to targets contacts in the future.
2. Use group messages to increase content engagement.
Once you’ve gathered customers’ cell phone numbers (or if you already have a list of people who’ve given you permission to text them), you can start sending them periodical messages. But who has the time or energy to text every contact individually?
Yeah, me neither! This is where group messaging comes into play. You can send one message to as many contacts as you want. Any replies will come back to you, not the group.
Note: For compliance, messages send at about 500 texts per hour.
You can also give each group a different name, and send out curated promotions for people just in that group. Some examples of groups:
- Those who texted in a particular keyword - “WINTERLAND”
- High spenders - “customers who spend over $2000”
- New customers - “First-time purchases”
- Online customers - “Online”
- Seasonal customers - “June - Aug”
- Product specific- “Tankless water heater customers”
- Medical applicants- “Applicants looking for medical jobs”
- Subscribers - “Newsletter subscribers”
After sending specific messages to your contacts, you can gather data about which types of content are most engaging for which groups of contacts, and use that information to create better campaigns.
3. Use MMS (picture messaging) to boost your content marketing.
Content is king! Everyone is a visual learner to some degree, and Text Request allows you to send picture messages to both individuals and groups, so you can deliver promotions that captivate customers.
Promotions work best when they create a higher emotional response than what the person was already feeling. Sending pictures is easy to do with Text Request, and will help you create these emotional responses.
For example, we sent out a Christmas flyer to our current users. This was a great way to show people what was going on in the company, and to wish them happy holidays. It was a good opportunity to re-engage customers and share the progress we’ve made (and the response was great).
You could use picture messaging to send out a flyer promoting an event or sale, share a company update, or even to ask for reviews and feedback.
To send images, make sure the file is saved as either a PNG, JPEG, or GIF. Then:
- Click Compose Message
- Select additional options
- Click attach image
- Add any text
- And send it!
Another great use for picture messages text is to re-engage old leads. You can include your company logo or a team photo so the lead remembers who they’re working with.
4. Give your customers something actionable by sending links.
Adding URLs to messages gives customers something to engage with. A link is great for getting customers to take the next step, and for sharing information that won’t fit inside a typical text.
You could send links to specific clients asking them to pay their bill or to fill out a survey. You could send out information about an event you're hosting, and prompt contacts to RSVP through the link provided.
In short, texting links opens your business or organization up to a whole new world of effective communications.
When planning your promotions, always think about your target audience. Where do you see them interacting most? Which service or product of yours do they find the most value in? Once you have these questions answered you can prepare the best quality promotions.
If you’re already a Text Request customer, contact us for help setting up promotions, or free training. If you are not currently a Text Request customer, schedule a demo to see everything Text Request can do for you.