The First Thing People Do Every Day is Check Their Phones
What's the first thing you do when your alarm goes off in the morning?
You reach over and turn it off, right? Or you at least reach over and hit snooze three times before finally turning it off and getting up.
For the majority of people, this means reaching for their phones - not a separate alarm clock - to turn off that dreadful noise.
But what do you do next? If you're like most people, you start scrolling through your messages, updates, and favorite apps.
You've been conscious for 35 seconds, and you're already checking your phone.
As a business, there's something incredibly valuable to take away from this. The interactions your audience has with your businesses - possibly your competitors - begin the moment each person wakes up.
Another way to look at it is that these early morning moments are prime time for customer engagement.
People check notifications and scroll through apps, because they're looking for something to engage with. Be what they engage with!
Are you currently making it easy for them to engage you? What could you do better?
79% of Americans check their phones within 15 minutes of waking up. What are you doing to engage your audience when they're looking to engage you?