6 Ways Home Renovation Businesses Text to Book More Services
Your home renovation business needs an effective way to communicate with homeowners and outside contractors to close more deals, but the back and forth is maddening when 80% of your calls go directly to voicemail and 85% of your emails aren't opened.
This causes things to get backed up quickly, which is no good when your home reno business needs to:
- Schedule workers
- Give estimates
- Bring in more leads
- Request customer reviews
- Collect outstanding payments
That’s why more and more home renovators have begun texting their customers and contractors to shore up business—and you can too! You just need a guide, which is why we’ve put together six different ways your renovation business can start texting.
Check out our case uses, and if you'd like to see how Text Request can help you get started afterwards, grab a slot for a quick demo!
1. Schedule more appointments by texting open time slots.
Playing phone tag when you’re trying to schedule appointments not only takes up valuable time, it also costs you money if you don’t get the business.
This is where texting comes in.
Text messages are discrete and fast, so homeowners are more likely to respond to them whether they’re at work or watching their kids. Texts also give homeowners time to look at their schedule before selecting a contractor's open time slot.
“Hey John, our contractor Clyde can stop by at either 1:00 or 4:00 on Wednesday. Do either of those times work for you? - Greg’s Renovators ”
The best part is, if you have a calendar software (Calendly, HubSpot, and even Google Calendar) you can send a calendar link and let the homeowners choose a time straight from their phone.
“Hey Janet, I am going to send you our contractors’ calendar. Just pick a time that works best for you and we can get this project underway: calendar.google.com/calendar/r?t”
Rescheduling or letting a homeowner know that a contractor is running a little late is fast and easy through text. It's the fastest way for your team to send updates and nail down appointment times.
2. Increase booked services by texting estimates.
When your home renovation service is contacted by a potential customer, it usually goes like this: You get the call, you drive out to see what needs to be done, and you give an estimate.
Then the customer decides whether or not they want to move forward with you.
But what if you could save time by texting pictures instead, and switch the process to:
1. A lead comes in
2. You ask for pictures so you can see the problem or project space
3. They text their pictures
4. You give an estimate
5. You both schedule a time to fix it
6. You attach the pictures (and any notes) to the work order, and you’re off to the races
"Using Text Request has been a great way for us to save time and costs. Before Text Request, a customer would contact us and we’d drive out to their home or business to see what the problem was and give an estimate. Now they just text us pictures." - Stephen Boehler, Mr. Handyman
Pictures are also a great way to introduce your homeowner to your worker. This vastly improves your homeowner’s experience by removing the unknown and showing them exactly who to expect at their door.
3. Convert more leads from your website with SMS Chat.
You spend time and money driving homeowners to your website. But what happens when they get there? Do they actually convert into a customer and reach out for an estimate?
You need a way to wow customers so they reach out and invite you to be the first business to respond to their inquiry.
SMS Chat is a tool that gives you exactly that power. It’s a widget that goes on the bottom-right-hand corner of your page, and it allows homeowners to text you directly from your website.
The rest of the conversation lives on their phone, and you get to keep each others’ numbers for future follow ups.
“With Text Request, we now have a way to wow our customers. They see it on our website and think, “Cool, I can text them!” It’s a convenient way for them to ask questions and get answers in real-time, and it’s a great way for us to see if they’re a good fit for our company.” - Jeff, Houston Window Experts
4. Earn more online reviews by texting review links.
You know new clients won’t invite your service into their home without knowing it’s legitimate. That’s why you need online reviews that showcase the previous happy homeowners you’ve worked with.
85% of consumers trust online reviews as much as personal recommendations, but how do you get more trustworthy online reviews?
You text your previous clients review links and ask for a review, because texts with links have been found to increase a company’s amount of reviews by 600%.
“Jeff, thank you so much for working with us. If you could leave a quick review here: www.reviewlink.com that would mean a lot to my team. — Sam, Lincoln Home”
For the fastest results, you can use a Text Merge feature to drop in a CVC. worksheet with your customers’ info, and create a custom message for the group you want reviews from.
5. Collect more payments faster.
You’d need to be paid when you finish a project, but sometimes that can be easier said than done. The reality is the number one reason clients don’t make a payment is because they forget.
You just need a quick way to remind them, and texting is the easiest way to do that.
You can even send a link to your payment portal to make the process as fast as possible for your homeowner.
“John, just a friendly reminder that your bill of $6500 for installing your new kitchen island is due this Tuesday. You can pay here: www.payment.com. Let me know if you have any questions. — Frank, Handy Homes”
6. Keep your workers and contractors connected.
Between your clients, workers, and contractors, there’s a lot of moving parts your renovation business has to keep track of. That’s why your team needs a place where they can view and answer every text your home renovation business receives.
Text Request gives your team just that with our universal dashboard, where anyone can jump in to take over a conversation. This is great when other workers are out of the office or caught up with another customer.
How can your home renovation business start texting?
Attracting new clients to your home renovation business is no longer a matter of how many marketing dollars you spend—it's about connecting with people where they're most likely to give you their attention. That happens to be in their texts. All you need as a software that helps your renovation business professionally manage text messaging as a team.
Text Request helps you do that, and even lets you text from your current office landline number.
To learn more, go ahead and grab a time for a quick demo, or check to see if your number is eligible below.