People are texting for business all the time! They text to schedule a meeting, to check in with someone, to send a quick reminder, to wish a client a happy birthday, to talk business ideas, even to shore up and grow new business.
We text. It's just what we do. Texting is a natural extension of our own voice, and integrates seamlessly with our day-to-day lives. It's really interesting to look around and see how many people are using their mobile devices, what exactly they're using them for, and how they're communicating with others through them. While individuals embrace these new technologies and use them to benefit their own day-to-day lives, it's a rare occurrence when a business as an entire unit takes advantage of these incredible technologies.
If you're a gym, it's really easy and makes a lot of sense to incorporate one or several fitness apps into what you and your personal trainers do everyday. It completes the customer experience, and probably makes operations more efficient.
If you're an accounting firm, something like Drop Box makes perfect sense, because you and your clients can quickly and easily share important documents with each other, securely, from anywhere.
If you're a school, ebooks are a great tool because there's so many kids who don't have access to (or funds to purchase) books, and ebooks can help remedy that situation.
What does your business use technology for? What technologies do you wish you were using?
Technology is a beautiful thing! Sure, it comes with additional responsibilities, but the benefits when used appropriately are astronomical!
Texting is a technology that we all use. It's a staple of how we communicate. Individuals text for countless reasons every single day. And over 80% of professionals include texting for business in their tool belts to boost their careers. So why is it that only a handful of businesses have started having text conversations as a business unit?
Most businesses are constantly trying to catch up with where they need to be. That's just the way it is. Leaders see a few people do things one way, and eventually they start to do the same with their respective brands.
Texting - for full conversations, not just marketing - hasn't caught up with the mainstream of business communication, but the innovative leaders out there have begun to integrate texting into their professional, business communication as an organizational unit - complete with a clickable text number on their website.
They're using these business text numbers to have full conversations about anything from scheduling appointments to creating leads to closing sales to general communications to friendly reminders - really for every reason you as an individual might text someone. But they're doing it as a unit. They're doing it in a way that's manageable as a whole organization, in a way where they can have five or ten people (or everyone) from the same business texting for that business, and be able to keep tabs on who said what to whom and when.
We use mobile technologies every single day for hundreds of reasons, from leisure to education to communication. Most people text everyday to boost their business. And several businesses as entire units have started to incorporate texting for full conversations into their strategies - with impressive results, I might add. When will you make the jump?