How to Write Good SEO Content That Engages Readers

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If you've got a blog, you need to be writing content that will get you noticed. That means you need content that stands out above the crowd, and marks your brand as one of the best.

How do you create that?

The answer lies in both the SEO (search engine optimization) and content of your blog posts.

The best performing blog posts have the best balance between good SEO and helpful content. Here's how they should work together, and how you can create that balance in your own writing.

The Importance Of Good SEO

First, let's look at SEO. Many beginners don't understand how search engines index web pages, or simply ignore it, thinking their writing will speak for itself.

Sadly, that isn't the case. Viewers won't come just because you published a blog post.

There are millions of bloggers and content creators out there, so you need to be optimizing your writing for search engines like Google. If you can do that, you'll make your way up the rankings, and are much more likely to be seen. A few tips are below.

Search Ranking to Click Through Rate

Google search ranking vs. Click-through rate

How To Improve Your SEO

There are several strategies that will help you improve your SEO drastically. Use the following techniques to boost your blog.

1. Watch your keywords.

Keywords are vital, as they help Google match the content of your blog post to what people are searching for. If your readers are searching for those keywords, then your site has a chance of popping up in search results.

In the past, writers would stuff their blog posts full of keywords to up their chances of being read. However, this made the writing horrible to read, and put readers off.

These days, Google actually penalizes people who keyword stuff, so now it's much better to pick keywords that fit naturally in the text. Example:

"How to write good SEO content" with variants like "improve your SEO" and "write great content" sprinkled throughout the blog post. It targets a keyword, but it also feels like natural communication, which is important.

2. Write excellent headlines.

A good headline goes a long way towards getting viewers to your site. It's the first thing the reader will see when they search online, so you want to encourage them to read further.

"A good headline gets right to the point, and offers the reader a solution to a problem they have," says SEO specialist Chris Teigan from Australian Reviewer" Make sure it's relevant and describes what the reader will find in the blog."

If you need help writing headlines, any local marketing, advertising, or SEO agency can help. You can also type variants of your keyword(s) into AnswerThePublic and Google Trends to help you come up with good headlines.

3. Look at what the experts are doing.

One of the best tactics for improving your SEO is to look at what others are doing. Who is a brand in your industry creating good SEO content? What makes them successful?

You can use online tools to help you evaluate their tactics, and copy the best ones for yourself. Tools like Moz, SpyFu, and SEMRush are great for this, so put them to good use.

The Importance Of Good Content

Your SEO needs to be setup well, and your content needs to be flawless. It's not good enough to bring the readers to you, you've got to keep them on your page too!

The more you do this, the better your sales will be (and the higher Google will rank your website).

Good content needs to offer the reader something. Can you write content that solves a problem, or gives readers how-to's? If you can do this, then you'll have much higher engagement.

How To Improve Your Content

Here's how you can write content that will keep readers engaged and coming back for more.

1. Write evergreen content.

You never know when a reader is going to search for a particular answer. It may be a week after you posted about it, or a year. Because of this, you want to make sure your blog post is relevant no matter when someone reads it.

Here's an example: 18 Digital Marketing Tips Most People Don't Know About

2. Get help when you need it.

"Sometimes you just won't be able to create the content yourself," says professional writer Andrew Layle from UK Top Writers. "When this is the case, make sure you get help."

You can work with a local marketing agency for help, or search for freelancers in your industry using platforms like Upwork or ClearVoice.

3. Edit effectively.

Any content you write must be edited thoroughly before it goes online. Well edited content looks professional and shows a high standard, which will keep readers coming back.

Make the time to edit your work before it goes live. If you're unable to do it yourself, a service like Reviewal, or a grammar editing service like Hemingway, can help.

For more help on editing, view this guide: How to Create Great Blog Posts (and Drive Traffic) in a Time Crunch

Bringing SEO And Content Together

For best results, you need to bring good SEO and well written content together. Your SEO and keywords should bring readers to you, and your content should make them stick around.

If you're aiming to bring the two together, then you'll see a real increase in repeat visitors to your site. You'll see people turn from readers into interested readers and into customers. Once that happens, you'll get the profit increases that will keep you going!

These tips should help you write excellent copy that's optimized perfectly for SEO. Take them to heart, and you'll see a real improvement in your traffic and elsewhere.

Related: 5 Tips to Boost Your Local SEO Presence as a Small Business