5 Ways Insurance Agents Should Be Texting with Clients
Sometimes it feels like you've got too much to do, right? You've got quotes to run, plans to prepare, employees to manage, and events to attend. It's a lot. Wouldn't it be nice if you could slim down your to-do list while also creating more revenue opportunities?
Many other insurance agents have done both by texting with their clients. Below I’ll cover five ways they do it, and why each works. Ready?
But first, there’s something different…
When I talk about texting with clients, I’m not talking about texting from your cell phone.
If you and your employees text customers from cell phones - and that works for you - great. Below I’ll talk about using a business texting tool. How’s that different?
Well, all of your clients’ information is secure and owned by the agency, for one. You and your whole team can login online to text from a shared dashboard, and you can text with your main office number (or direct lines).
There are also lots of added features that come with a business texting tool - like saved responses, autoreplies, BCC group messages, and more - that help day-to-day. You’ll see a few mentioned below. For more, view our Features page.
These pieces come together to help your business, and make each of the following five strategies much more effective than if you just used a cell phone.
5 Ways Insurance Agents Should Be Texting with Clients
1. Schedule more meetings and appointments.
Hey Maryann, hope you’re well. It’s been a year since we last sat down. Do you have time Wed or Thur afternoon to catch up and update your plan?
You’ll get more responses and set more meetings, because your message will actually get through. You can also schedule these texts in advance. For instance, after a meeting, you might schedule a text for three, six, or 12 months later.
The same process works with potential clients, too. Someone asks for a quote or sends you a referral? Maybe you try calling first, and when they don’t answer, you text. Examples:
Hi John, saw your quote request. I need to get a few details from you first. Have a minute to chat? Thanks! - Chuck @ Eis Insurance
Hey Sarah, I was working with Mallory on their insurance planning. She thought I’d enjoy meeting you. Would love to talk soon or grab lunch. - Caroline Ford
I’m sure you have your own scripts. They’ll work fine. The point is you need to connect with people to set meetings, and you'll connect with more people by texting.
2. Reach out during big moments.
Your business is built on relationships, and relationships are all about being there for people. Text messages make it easy to be there for lots of people all the time.
You still need to be involved in the community, send your handwritten notes, and all that, but you also need to text your clients during their big moments. It’s a simple gesture that often means a lot.
For example, text a client when their birthday rolls around, when their kid earns an award at school, or when you see them in the news. Examples:
Happy birthday, Janet! Hope it’s wonderful - don’t forget to have that second slice of cake!
Saw Maddox came in 2nd at the science fair. Congratulations! You must feel proud.
Hey Jeremy, saw in the paper [your company] is opening another office. Glad things are going well!
Maybe these texts turn into new business, maybe not, but they help you build long lasting and trusting relationships. There are all sorts of opportunities to text your clients. For more ideas, view our guide: 15 Unique Conversation Starters to Drive Customer Communications.
3. Get more leads from your website and Google listing.
In other words, people are searching for agencies in town from their phones, and they’d rather text than call or fill out a form. So, to get more leads, you need an easy way for these people to text your business.
Luckily, this exists. It’s called Click-to-Text, and it’s a little button that, when clicked, opens a text addressed to your business number. (Check our Landline Texting page to see if your number is eligible.)
By using Text Request, you can add a Click-to-Text button to your Google business listing and website, so people can message you directly from either one. To see all your options, check out these guides:
- How to Add Text Messaging to Your Google My Business Listing
- What is Click-to-Text and How Can My Business Use It?
- How to Add Text Messaging to Your Google Adwords Ads
- How to Add Text Messaging to Your Instagram Business Profile
- How to Integrate Click-to-Text with Your Website and More
Insurance agents often find that clients are more likely to reach out through text than through other options. Once they text you, you can text them back to schedule a meeting or setup a call.
4. Send reminders for meetings and payments.
You might schedule a meeting for two days or two months in advance. Either way, there’s plenty of room for something to happen. To make sure your clients don’t leave you stag, send them a reminder text the day before.
Hey Carlos, is tomorrow at 3:45 still good for you? I’m looking forward to it. [ - Bill Stevens]
Reminders like these will help you keep more meetings, and turn what would have been no-shows into reschedules. With Text Request, your front office can take care of these scheduling and reminder messages, giving you more time to focus on community involvement and bringing in new clients.
The same concept works for policy payments and renewals.
Not everyone sets up automatic payments, but people forget and have distractions that keep them from paying on time. It’s bad for everyone if they forget to pay or renew. They lose valuable protection, and you lose annually recurring commissions (you might even lose that client!).
So send a text reminding them to pay. You can schedule these messages to go out [a week] before premiums are due, and, depending on your agency, you can even include a link for them to pay straight from their smartphone.
Hey Charlie, here’s a reminder that your [auto/life] insurance premium is due by [5/12]. You can pay at this link: yourbiz.com/payme Thanks!
5. Ask for online reviews (and get them).
When it’s time to find an agent, people either ask around for referrals, or scour online reviews. Sometimes they do both. In fact, 90% of people say online reviews influence their buying decisions.
Getting reviews, then, is an important part of growing your business - and texting is the best way to get them.
Less than 15% of insurance-related emails are opened. Of those opened, about 8% earn a click-through, and they generally take hours to be seen. It’s not very effective for getting reviews.
99% of text messages are read. Texts with links in them have a 36% click-through rate, and are read within five seconds of being sent, on average. If you want to turn happy clients into great online reviews, this is the way to do it!
All you need to do is get your review link, which I show you how to do in this guide: How to Get More 5-Star Online Reviews for Your Business. Then text happy clients politely asking for reviews on Google, Facebook, or wherever people are most likely to find you.
How do you start?
If you’re ready to jump in and start texting clients as an agency, you can sign up for Text Request on our Pricing page and be ready to go in a few minutes. Someone from our team will reach out ASAP to help you, too.
If you’re not quite sure whether texting is right for you - or if Text Request can do everything you need - grab a time to speak with one of our experts on our Demo page.
You can choose a brief phone call for asking questions, or a live demo where we’ll personally walk through Text Request - and answer all your questions. Or contact us to talk to someone right now.