Why Has Live Texting Become So Popular for Business Communication?
Live texting is becoming more and more popular every day. But why?
This is the year everyone has finally been taking mobile seriously. Business leaders aren’t just acknowledging how important it is to focus on mobile viewers and consumers. They’re implementing. They’re actually doing something about it!
If you’re not familiar, live texting is similar to live chat, except consumers don’t have to stay on the website. Consumers text with the business like they would text anyone else. And the business rep handles the conversation (usually) on a desktop.
Mobile optimization is a big, sometimes complicated world. Why the focus on this one aspect?
Because it’s simple.
Live texting might just be the simplest improvement any small business or enterprise can make. And it’s such an effective tool. Live texting has become so popular, because it’s simple and effective. That’s the dream!
If you’re not familiar with what's been going on in the mobile trends sphere recently, here’s a quick breakdown:
The majority (70%+) of website traffic comes from mobile devices. People have questions at all hours, and search for answers to those questions more commonly on their smartphones, which are by their side 22 hours a day.
Because of this, Google and other search engines are constantly improving their search algorithms to favor websites that create a better user/viewer experience for those on mobile devices. The majority of search engine users are mobile, so they get priority attention.
55% of email opens happen on mobile devices. Emails, like everything else, are becoming more like quick notifications, conveniently checked on the go.
⅓ of all mobile usage is taken up by texting messaging (more than 90 minutes a day). People send and receive 85 texts a day. Texting is the #1 preferred form of communication for adults under 50, and the most used data service in the world!
Making This Research Practical
Live texting has become so popular, because it’s a direct response to each of these trends, and more.
Consumers are searching for products and answers on their smartphones. These same consumers prefer texting. By using Click-to-Text (a button that opens up a text message addressed to your business), live texting gives businesses an edge over their competition.
The text message becomes a powerful lead generation and conversion tool, quite simply because people would rather text you than have to call someone else.
Live texting enables you to reach consumers where they are - on their smartphones - and lets them reach you immediately through the method of communication they prefer.
And it’s on their timeline, whenever and wherever they want it to be. Consumers love that!
Live texting has become so popular, because business leaders are able to gain and convert more leads into happy, paying customers.
(Click-to-Text buttons also increase engagement among mobile viewers. That makes you look better to search engines like Google, which in turn increases the number of people they refer to your website. All of this acts as a continually growing cycle. How beautiful!)
How Live Texting Compares
Emails today are treated like tweets. They’re really just quick notifications. The only problem is that people get 2.5X more emails than they send every day. Consumers’ inboxes are cluttered. But text messages stand out.
As a business, texting for questions, reminders, updates, etc. helps you break through the noise.
With live texting, any conversation that needs to happen can happen, instantly.
Compare that to emails, which have a 6+ hour average response time. And to phone calls, which aren’t always an option because people are either working or have something else going on.
Live texting has become so popular, because it enables brands to stand out above the rest by being faster and more convenient.
Think about texting. People text for 101 reasons every day! Live texting enables a business to text just like everyone else.
Leads text in. You can follow up with any leads you get (from anywhere) with a text to close sales, or to move them to the next stage of your funnel.
You can make customer service easier by removing hold times and inconsiderate automation.
Communicate with other employees more quickly, and without tying up company phone lines.
Bringing It All Together
Consumers want things to be as convenient as possible. Consumers are mobile. Businesses want to gain more paying customers. Live texting connects these dots.
Live texting meets consumers where they are, and increases business along the way. That’s why live texting is continually becoming more and more popular in business communication. Because it gets results.