Millions of small businesses outsource their marketing to a local digital agency so that they can focus on what they do best.
For many, the migration to digital is entirely new. Maybe this applies to you, where you know that you need something, but you barely know where to begin!
How should you approach your digital efforts? What questions should you ask your digital agency when you start, and as you go?
In this Chattanooga Business RadioX segment, James Dawson of Text Request teams up with Andrew Bennett of Flypaper to answer these questions, and to help you prepare for working with a digital agency.
If you’re new to working with a digital agency, you absolutely need to hear these tips! Click below to listen to the podcast, or keep scrolling for the highlights.
1. How often should you revamp your website?
If you’re going to a digital agency and aren’t sure where to begin, choose your website. The internet levels the playing field between large, national brands and local small businesses. Your website is where it all starts.
Your website is your most important digital asset. Plus, it needs to be updated about every 2-3 years anyway, so it’s hard to go wrong there.
Depending on your needs, which can vary widely, a suitable website could cost you anywhere from $25/mo to a lump sum of $25,000. It’s that valuable to your business.
2. Where should your digital agency market your business?
There’s an endless sea of options, but Facebook and Google tend to provide the top 2 best ROIs for small businesses of any digital platform. Those are great places to be, to test, to find your targets.
It might take a bit – maybe a few months – to find your targets and optimize accordingly, but both places tend to pay off very well.
3. How transparent is your digital agency?
Transparency is huge with any digital agency. If they’ll say you got 5,000 clicks from a campaign, but won’t tell you how poor your conversion rate was, that should be a red flag.
You need to ask your digital agency where conversions are happening, where they’re not, and why. If they aren’t willing to tell you everything, you probably want to look for someone better.
4. What’s your competition doing?
Another thing you need to pay attention to is what your competition is doing. You can learn from them. On the other hand, being unique is key. So you really need to focus on what your competition isn’t doing.
Where aren’t they marketing? What relevant content aren’t they creating? You need to create something valuable and unique to drive traffic to your website. Your digital agency should be able to help you do this.
5. You don’t own them.
When working with a digital agency, it’s important to remember that you’re hiring them to do something you can’t. You do not control them or own them.
Your business and your digital agency work hand in hand to accomplish your goals. If the two of you can’t work together well, you’ll both want to look for someone else.