SMS for Business 101: Why Use SMS?
People use SMS all the time. The average smartphone owner goes through 85 texts a day! Gallup has even found that "sending and receiving text messages is the most prevalent form of communication for American adults under 50."
In fact, people spend more time texting than they do on any other form of communication, be it face-to-face or digital.
This research makes a powerful case for why you and your business should include SMS in your operations! (And that's before we get into the benefits of texting.)
SMS is a very flexible medium. For any reason you might communicate with someone, you could send them a text. Would you always prefer to text instead of something else? That depends on the person and the context.
Generally, the younger and more affluent an adult is, the more likely they are to text, and for a broader set of reasons.
There are exceptions, of course, but the majority of consumers actually do prefer texting to other forms of communication. That's why its usage is still growing as other forms of communication keep decreasing year over year.
Simple reasons why people prefer texting include its:
- And privacy, among other reasons
Hundreds of millions of Americans (and billions of people around the world) find immense value in SMS for daily communications. So where does your business fit into this?
Are you able to communicate with people the way they prefer to communicate?
Texting is a great option for your customers and targets, because it's what they're already doing. It would be impossible to over emphasize the importance of meeting your customers where they are, and that's what SMS can do for your business.
It gives you the ability to meet your customers where they are, which enables you to grow every aspect of your business. How can you afford to ignore that?