How Does Making Sales with Text Messaging Work?
For decades, the secret to making sales has been to get the prospect on the phone. The only problem is, no one answers the phone anymore.
So what can you do?
Well, you can text them!
99% of all texts are read, and about 95% are read within a few minutes of being sent. If the goal is to reach people, text messaging certainly helps you do that.
But we'll take things a step further in this article.
We'll show you the basics of making sales with text messaging, why it's so powerful, and how you can add it to your arsenal today. Let's jump in!
Why does making sales with text messaging work?
It's pretty simple. When you can reach more people, you can convert more people. You don't even have to improve your closing rates!
Check out this diagram.
(Although, if you do want to improve your closing rates, you should view our guide: 7 Simple Steps to Quickly Convert More Online Leads)
Text messaging works for making sales, because most people prefer texts to calls.
It's not like people get texts from you or your business, and feel like they've been tricked. They see your message, they read it and respond to it, because that's what they want.
Check out these month-over-month communication preferences from FranchiseHelp.
Month over month, about 90% of people chose to receive texts, while only 10% chose to receive phone calls.
When you're able to meet people where they are, everything else improves. Text messaging helps you do this.
How can you make sales with text messaging?
In your current sales funnel or sales process, there's probably a step to follow up with each lead by phone call or email.
If you're like most, you probably repeat these steps several times until you give up trying to reach them. (Most sales reps give up before the 5th try.)
Instead of calling or emailing several times to no avail, just send a text!
It's guaranteed to be read. And then you don't have to worry about whether they got your message, when they'll respond, and all that nonsense.
Another thing to consider is the speed of your communications. Somewhere between 35% and 50% of all sales go to the vendor that responds first.
Why does this matter?
I promise that anyone who becomes a qualified lead for your company is also checking out other companies. What would make them choose you over them?
I'm sure your company has a lot of great qualities. The problem is consumers don't care.
People care about working with people they like, and about solving their problems ASAP. Usually this means the first company to reach back out to them with a solution gets the business.
99% of texts are read, and about 95% are read within just a few minutes of being sent.
On the other hand, the average response time for an email is over 6 hours - even longer in larger organizations! That's ridiculous.
Only 10%-30% of people answer calls, depending on the area code, and only 20% of people listen to new voicemail within a week.
In the time it takes someone to read your email (if they ever read it) or listen to your voicemail (if they ever hear it), how many other businesses could they reach out to?
Texting helps you get in first. And when you're first, you will get more sales.
Add "Send prospect a text for follow up" to your sales process. That's really all it takes to implement texting for sales.
A simple text saying:
Hey Tom, saw you requested more info on [Our Company]. I have a couple questions before I can answer. Let me know when you've got a minute. Thanks! - John
Will do wonders for your conversion rates. You'll be able to schedule and keep more calls, move prospects through the funnel more easily, and even make sales directly through text!
You might add a step like this in several places along your funnel, but that's all you need to do.
What should you do next?
To start making sales with text messaging, all you need is a platform to manage these conversations.
Text Request lets you text as an individual or as a team, which means all of your account reps can use it simultaneously. You can also integrate Text Request with your current CRM, and schedule messages in the system to make things easier.
If you'd like more step-by-step instructions on converting leads through text, see our guide: 5 Essential Tips for Successful SMS Lead Generation.
If you'd like more info on how Text Request works, schedule a 1-on-1 demo to see the system and have all your questions answered. We'll make sure to work with you to accomplish your goals.
You can also sign up today to start texting with the link below: