4 Effortless Business Texting Strategies to Increase Sales

Effortless Business Texting Strategies Increase Sales

Mobile is changing consumer behavior, and business texting can help you adapt successfully.

For reference, “business texting” is text messaging as a brand, with organization and a unified voice.

You might text with prospects, customers, employees, or subscribers. You might text using your smartphone or a management tool like ours.

But what makes business texting different from texting with your friends is that conversations are easily managed as a team, or as a business.

Texting is one of the most commonplace things you or I do, and it’s this simplicity that makes texting the most used, most popular, and preferred form of communication today!

The move to mobile can be a tricky switch, but these business texting strategies will help you adapt alongside consumers, and excel in a mobile-first world!

Strategy #1 – Use business texting to get more leads.

If you want to make sales, you need someone to sell to. And texting can help bring you more people, especially mobile users.

You’re probably familiar with Click-to-Call, where you can click a button or phone number on your smartphone, and start a call to that number.

What fewer businesses know they can use is a Click-to-Text button.

When a mobile user clicks this button, it opens a text addressed to your business. There are several ways this simple and effective strategy can help you.

Business Texting Consumers Would Rather Text

  • Studies show that people prefer to text you
  • The majority of web traffic comes from mobile devices
  • Texting increasse mobile engagement
  • Most businesses have trouble converting mobile viewers into leads
  • You can also ask desktop viewers to text you

Related: 5 Essential Tips to Successful SMS Lead Generation

Your targets find your website on their smartphones, and a call-to-action for them to text you will create more conversions than asking them to call, email, or fill out a form.

People today are mobile, and they’d rather text your business than call it.

How do you get started?

People need a reason to take action. So to get leads through text, you need to give viewers a reason to text you. Here are a few options:

  • To get a free quote or estimate
  • To schedule a demo, call, or appointment
  • Opt-in for promos, coupons, etc.
  • Ask a question, or general contact

Your call-to-action for text could be any reason you might ask viewers to engage with you. Now, for this to be a truly effective strategy, here’s what you need to do.

Click-to-Text → for Leads

Adding Click-to-Text to your website is as easy as copying and pasting a small bit of code. The questions to answer are:

  • Where do you want to put it, and why?
  • Do you have a designated business number for prospects to text?

(We can help you add text to your current business number.)

Click-to-Text Business Texting to Gain Leads

You can place your text number on your homepage, on your contact page, in your customer service portal, or anywhere you’d prompt people to contact you.

Related: What is Click-to-Text & How Do I Use It?

Opt-in Campaign → for Subscribers

Normally, opt-in campaigns either take more hands on managing of messages, or more money to automate the process. But it’s still a viable option for many businesses.

You can prompt people to text you in situations like:

  • “For a chance to win!” at an event or trade show
  • Table toppers at a restaurant for special offers
  • Or myriad other ways

Opt-in campaigns function as “Text ‘X’ to get ‘Y,’” so you’ll just need to decide what to offer.

Once you have Click-to-Text on your website, and/or set up an opt-in campaign, business texting can become a passive lead generator.

Caveat

To get leads, you have to have traffic.

It won’t matter how good your website is if no one sees it. Just like it won’t matter how awesome your advertisements are if no one passes them.

Business texting will not magically bring you more viewers, but it will help you turn more of the viewers you already have into leads.

Strategy #2 – Confirm leads through text, learn who’s worth your time.

An absurd amount of resources is spent on verifying leads, qualifying them, and turning them into customers. Texting can help streamline this process, and bring you a fantastic ROI.

Engineering.com Business Texting Improves Sales Funnel

Any time you get a prospect’s information, you need to answer 3 questions:

  • Is this information accurate?
  • Do this person care enough to take a next step?
  • Can you communicate with this person when you need?

These 3 factors help you, your marketing team, and your sales team understand who’s worth spending your resources on. The better you are at answering these questions, the more efficient your business will become, and the more sales you’ll make.

Here’s where business texting comes into play.

For years, the good people at FranchiseHelp have tested texting with leads. Over their years of research, they’ve found a few consistencies that you can easily take advantage of.

It’s clear what leads prefer.

When given the option, about 90% of FranchiseHelp’s leads chose to verify their information and intent via text, while only 10% chose to verify via phone. That’s significant!

This wasn’t just a one-time thing. It happened consistently, month over month. And it shows how much leads prefer texting over calling.

FranchiseHelp Texting Calls Communication Preference

Response and Engagement

After FranchiseHelp learned how each lead preferred to be followed up with, they tried to verify each lead.

Those who opted to receive a text, got a text. Leads could respond positively or negatively by replying “Yes” or “No,” respectively.

Those who opted to receive a phone call could respond positively or negatively by entering “1” or “9” on the keypad. Guess what happened?

Leads that were texted responded at a rate 209% higher than leads that were called.

Texts increased engagement by 209%!

Related: Crucial New Study Brings Light to Franchise Texting

But which method brought more positive responses? Which told FranchiseHelp who they should spend their resources on?

Leads who were texted responded positively at a rate 295% higher than those who were called. 

In other words, texting with leads led to a 295% higher conversion rate!

What did the study prove?

FranchiseHelp’s research answered 3 questions.

  • Is the lead’s information accurate?
  • Are they worth spending our time on?
  • Can we reach them when we need?

And for all 3 questions, texting leads was more effective at moving leads into the next stage of the funnel.

Benefits of Business Texting

How can your business implement this strategy?

Thankfully, this information is easy to put into practice. When a lead comes in – through an email, a landing page, a call, a form, a text, or from anywhere else – send them a text.

This will confirm their information and intent, and open up the most effective line of communication between the prospect and your business.

Related: 7 Simple Steps to Quickly Convert More Online Leads

Maybe you should text leads a verification code. Or maybe it’s a quick “Hey John, would you like more information on [X]?” You’ll have to decide the specifics for your business.

This business texting strategy will help increase engagement, better qualify leads and move them through your sales funnel, make people happier, and ultimately enable your business to close more sales.

Who wouldn’t want that?

Strategy #3 – Use business texting to follow-up and close sales.

It’s fairly common for businesses to make sales entirely through text. We know because we do it, and because our users tell us they do it, too.

Calls, emails, product demos, and more are still valuable. But texting can be highly effective without much effort at all!

What does the research say?

Did you know that 92% of leads never get more than 4 follow-ups?

This is inexcusable, because more than 80% of sales come after the 4th follow-up! Here are several reasons why salesmen might give up on a prospect early:

  • The salesman might be incompetent, or gives up too easily
  • Poor processes that cause “next steps” to fall through the cracks
  • Salesman couldn’t reach the prospect
  • Another vendor got to the prospect 1st

Business Texting Helps You Get More Sales and Leads

There are other reasons, too, but these tend to be the biggest causes of lackluster sales follow-up.

Related: 13 Amazing Responses to Stupid Sales Calls Objections

It’s not always simple to solidify your processes or to find talented salesmen. But it is simple to virtually guarantee that you’ll reach prospects, and that you’ll be the 1st vendor to reach them.

At least 99% of texts are opened and read. Texts have a 45% average response rate, and a 90-second average response time.

You might be nonplussed by these stats. After all, when you send a text, you expect to get a reply quickly.

Compare texts to emails.

According to MailChimp’s Feb. 2017 Email Marketing Benchmarks, the average email open rate across industries is 21.8%. Less than 22% of emails are opened, while 99% of texts are read!

Email engagement is even lower, at 2.6%, while text engagement is 45%!

Now think about timing.

The average email response time is 6+ hours. You might think that’s not too bad, but the average response time for a text is only 90 seconds!

That’s an incredible disparity.

Business Texting Like You Text Your Friends

What about phone calls?

From Strategy #2, we know that 90% of people prefer texts to calls.

Even crazier, only ~20% of people are willing to answer calls! Maybe that’s not a big deal to you. You can leave a voicemail, and they’ll get back to you on their time, right?

Sorry.

Only 18% of people check their voicemail within a week!

Related: 63 Texting Statistics That Answer All Your Questions

A few years ago, Coca-Cola removed voicemail from their corporate offices. A few months later, I ran into a Coke executive at an event. So I had to ask.

“Why’d you do that?”

He sort of chuckled and said, “Nobody checked it! Things kept falling through the cracks. It was not good.”

Phone calls, emails, and other forms of communication all have their places. But people’s behavior towards them has changed. And here’s why that’s so important for you to increase sales!

Depending on which study you look at, somewhere between ⅓ and ½ of all sales go to the vendor who responds 1st.

It could still take 5 or 10 follow-ups to turn them into a customer! But whoever responds 1st has a strong advantage over the competition.

Business Texting Makes You Different Than Your Competition

It doesn’t matter as much how your products or services stack up against competitors. What matters is that you’re quick, and that you’re reliably quick.

Triggered emails and phone calls can be quick, but they aren’t always reliable. Business texting enables you to be quick, reliable, and to get ahead of your competition.

How can your business implement texting to follow-up and close sales?

Businesses have increased sales 100% or more by texting with prospects, and there are 2 main ways to add texting to your processes.

  • Triggered texts
  • Individual follow-up texts

Triggered texts could be a verification code, or any message that’s sent after the prospect completes a particular action, like filling out a lead form.

Triggered texts can still be personal. The only difference is that they’re automated.

For instance, CustomViewbook, a personalized digital viewbook product for colleges and universities, does a great job with sending triggered texts.

When a student prospect completes their viewbook, a text is automatically sent to them from their admissions rep, along with a link to their viewbook. Students can reply to continue the conversation with their rep.

It’s a very simple and effective strategy.

CustomViewbook Text Request Business Texting

Follow-up texts would be in place of (or in addition to) your follow-up calls and emails. For instance, you might send a text like, “Hey John, got your message. When’s good to talk? – Kim @ [Business].”

Down the road, you might even include a “Hey John, let’s get you signed up today! :)”

When you start communicating with leads via text, you’ll start to see a lot more success in your follow-ups.

Strategy #4 – Schedule, confirm, and reschedule appointments through text.

Another way to save time and increase your bottom line is to text for appointments, calls, and meetings.

You’re probably familiar with automated text confirmations. But if that’s the only way you think texting could be used here, you’re severely limiting yourself.

Scheduling appointments, calls, and more through text.

When you want to go on a double date or grab coffee with friends, how do you set it up?

You probably pull out your smartphone, send them a text, and find a time and day that works for everyone. Business texting works just like texting with friends!

Related: What Does It Mean to “Text Like I Text With Friends”?

You and the prospect are both still human, after all. So text with prospects and customers to schedule whatever you might need! Here are a few situations where it would be good to text:

Scheduling a sales call or demo:

Example: “Hey [Mark], saw where you were interested. Do you have a moment around 2 or 4 today to talk? – [Sarah @ Company]”

Scheduling a house visit or servicing:

Example: “[Mrs. Smith], will 10am next Thursday work for you? We’ll already have a crew in your neighborhood that morning.”

Filling last minute appointments:

Example: “[Bryce], we just had 2 people cancel at 1pm and 2pm on Monday. Would either of those times work for you?”

Triggered or automated texts:

Example: “Thanks for registering! Follow this link to schedule your [demo / first appointment]. mybiz.com/schedule”

Keep Calm and Text Friends

All of these examples are super easy to implement, effective, and save you time from constantly calling and emailing people.

Scheduling appointments, calls, and more through text can help your business increase sales, because everyone’s going to read your message quickly (see stats in Strategy #3), even if they’re at work where they wouldn’t take a call.

Confirming appointments through text.

Confirmed appointments are more likely to keep, which adds up to increased sales and more money in your pockets. There are several ways to confirm appointments through text, such as:

  • Automatically, through time-triggered messages
  • Personally, to a group (BCC group text, or text blast)
  • Personally, to an individual
Automated Texts

To send automated or triggered messages, you need to set up events in your CRM or POS, which any developer should be able to do.

You’ve probably received automated text confirmations from someone like your dentist, which is a good example of what this option would look like for you.

Example: “Still good for 2pm today? Reply ‘YES’ to confirm or ‘NO’ to Reschedule.”

Personal Texts

To send a personalized message to a group (small or large), you’ll need to send a BCC group message. This allows you to send the same message to multiple people individually.

If someone texts you back, it will come in as an individual message instead of going to everyone in the group. (Text Request makes this easy for you to do.)

Group Messaging Business Texting Strategies

This way, you can add a personal touch, save time, and continue the conversation with anyone you might need. A lot of businesses prefer this method (it’s normally cheaper, too). Here are a couple of examples:

Home service appointment:

“Quick reminder, we’re coming by to [purpose] today. 🙂 Let me know if anything changes on your end! – [Kim @ Company]”

Call or demo:

“Looking forward to our call tomorrow! Talk to you then.”

For home services, you can also save appointments more easily if you happened to get locked out of the house, or need something from the owners. People don’t answer calls, but they quickly answer texts.

There’s also the option of the individual text, which takes the place of a phone call or email. 

Instead of spending hours on the phone trying and failing to reach your customers, you can just send them all a text.

Rescheduling appointments through text.

There’s a misconception that text messages aren’t an effective way to reschedule appointments. You have a lot more power to reschedule someone if you can get them on a call, so the theory goes.

But research shows us prospects are more likely to reschedule through text than they are to even answer your call!

So when someone can’t make an appointment, just say “no worries,” and find another time that works.

All in all, texting for scheduling, confirming, and rescheduling appointments is an easy strategy to implement at your business. And one that’s very effective, too.

Business texting will help you save an outrageous amount of time (which brings you more revenue), keep more appointments (which increases sales), and streamline your operations.

Can you afford to go without it?

Wrapping Up

Business texting isn’t difficult to use or implement, as each of these strategies show. In fact, business texting might be the simplest and most effective tool you could add to your business today!

To ensure your business texting strategies are effortless and effective, you’ll want a way for you and your team to manage all of your conversations. That’s where Text Request will help you.

Text Request makes it easy for you to manage live, 2-way text conversations. We give your business a reliable way to reach who you need, when you need, and for those people to reach you, too.

Improve your business. Click here to schedule your Text Request demo today!

Is Online Texting Right for Your Business?

Is Online Texting Right for My Business

There’s no sense in doing something that won’t bring value, so this guide is here to help you see if online texting could add value to you and your business. 

Let’s dig in!

What is online texting?

Basically, online texting is messaging back-and-forth between a mobile device and a computer program.

In practice, it often refers to a business representative sending and receiving messages between their desktop computer and a customer’s cell phone. Though it’s a flexible tool that can be used in many ways for many reasons.

Without getting too technical, messages go through an “SMS gateway,” which converts them into the correct format for each device (mobile device or computer).

Fun fact, the first text message ever sent – “Merry Christmas” in 1992 – was sent from a computer to a mobile phone.

Since online texting uses standard SMS instead of app-to-app messaging (like WhatsApp or iMessage), no one has to download any apps. It’s just a text!

Online Texting from Computer

Why is online texting relevant?

Smartphones are continually changing how consumers approach brands, and how we buy things. As they become a bigger and bigger part of consumer behavior, businesses are trying to adapt.

But how can businesses accommodate these new behaviors without compromising reputation or quality?

The viral video and meme approach doesn’t work for the majority of small businesses. So how do you adapt when the most popular approach isn’t a good fit?

This is where online texting comes into play, and why it’s probably relevant to your business.

Memes Small Business

Texting is the most used form of communication for people under 50 years old. It’s also the most used feature on a smartphone – more than the internet, or any app. (Tweet this!)

Chances are, more and more people are finding your business online, specifically through their phones. Consumers find you on their phones, and they prefer to text.

We’ll use the questions below to see if online texting is a good fit for your situation, but it’s usually a no-brainer, because online texting lets companies fully adapt to mobile consumers without compromising quality.

Everyone wins!

Do you want to increase mobile engagement and conversions?

How much is a new customer worth to you?

As more people turn to mobile for more things, there’s a continually higher chance that people will find your business on their phones instead of on their computers.

Text Request Online Texting Click-to-Text

How’s your mobile engagement?

Online texting can help you improve your mobile engagement – and your conversions – with a “Click-to-Text” button.

Once your business has a number that can receive texts, you can place a Click-to-Text button on your mobile website wherever you might want a call-to-action.

E.g., you might want to prompt people to contact you on your home page, or on your contact page. When a mobile viewer clicks that button, a text will open up on their phone addressed to your business, like this (click “Text Us!” from your phone):

Text Us!

Since most people would rather text you than have to call someone else, Click-to-Text helps improve your mobile engagement rates. This will inevitably increase your other conversion rates, too.

Call is Important Please Hold

Plus, anytime someone texts you, you automatically have a record of the sender, their message, and the best number to reach them. It’s the perfect tool for follow-ups!

How are your conversions?

If you’re looking to increase conversions, online texting can help you turn people who text you – or any other leads – into paying customers.

Between ⅓ and ½ of sales go to whichever vendor responds to leads first. (Tweet this!) Texting is the quickest way to reach people!

So if you text your leads, you have a far higher chance of being the first vendor to reach them. That means you have a much higher chance of converting them.

When someone texts your business, you can follow up immediately with an answer to their question, or to set up a call.

Online texting helps you shore up new business being able to reach more people faster. If that would add value to your business, online texting is probably a good choice for you.

Online Texting Sales Cycle Conversions

Do you need to communicate with customers?

How important are customer communications for your business?

Email Communications

Emails and phone calls can be effective, but they generally leave something to be desired. A good email open rate is about 33%, and a good click-through rate is only 4%. (Tweet this!)

So if the person in charge of your email communications does their job well, then you still have a small number of people who read your message, and an even smaller number who take action.

Since you’re probably emailing people who have already interacted with your business (how else would you have their email?), you would think these numbers should be higher. Sadly, they aren’t.

What about phone calls?

Please Hang Up and Text Me

Phone calls can be effective once you get someone on the line, but getting customers to pick up isn’t easy!

There’s no definitive number, but only about 1 in 5 calls gets answered. That’s not a very good rate either!

People often won’t answer the phone, because they either don’t know who’s calling, or because they’re busy at work. And nobody checks their voicemail anymore!

If you need to reliably communicate with customers, online texting might be right for you. Here’s why.

Online Texting

About 95% of texts are read within just a few minutes. They get an average response rate of 45% (wow!), and have an average response time of about 90-seconds. (Tweet this!)

How much value would numbers like that bring to your business?

How much value would it bring to know that virtually everyone saw your message almost instantly, and that nearly half of them will take action?

Sales Lead Conversion Text vs. Call

Of course, emails and phone calls – and probably other methods of communication – will still have a place. But online texting can be a great wing man to everything else you do.

If you’ve just sent an important email, follow up with a text to make sure that person reads it. If you need to set up a time to call, use a text to schedule it.

Texts are also a great option if you need to send out confirmations or reminders. The options are nearly limitless.

Online texting can help businesses reach the people they need to reach more quickly, more effectively, and more reliably than other methods alone.

If that’s something that would add value to your business, then online texting is probably a good choice for you.

Would you like a better way to do what you’re already doing?

How valuable would it be to streamline what you’re already doing?

Use Online Texting to Streamline Operations

Many businesses need to keep up with employees working outside the office. In these cases, some form of periodic check-in is needed.

Businesses will often use a designated office cell phone for employee check-ins, or will have employees calling in to the office, tying up customer phone lines in the process.

In other situations, expensive software is used for employee communications.

With online texting, people who need to check in can text your dashboard, which automatically records the person, the time, and their message.

If you have any questions or comments for the person who texted in, you can reply to their message just like any other text.

This keeps your phone lines open for valuable customers, it keeps you from needing expensive software or additional cell phones, and it keeps you from having yet another email to check.

With online texting, every message is already in a compliant, company account. There’s no need for anything else!

If you think a more efficient way to communicate with employees would be valuable, then online texting is probably a good choice for your business.

Less is More with Online Texting

Are you tired of calling people, or of not knowing if they got your message?

How much is your business’s time and effort worth?

It’s common for businesses to call for all sorts of reasons, like:

  • Appointment scheduling and confirmations 
  • Checking in with customers
  • Simple updates and notifications
  • Following up with leads
  • And more

That’s a lot of communication! How much time does your business spend on calls like these?

Perhaps a better question is, how effective are they?

Calling every person individually takes a lot of time. And when they don’t answer, how do you know they’ll get your message?

Do you leave a voicemail? Do you leave an email? What happens then?

Why not skip all of these steps and just send a text?

With online texting, you can send your message to one person, a few, or thousands! And it only takes a few seconds.

Online Texting for Groups and Employees

Text messages have a 99%+ open rate, which means every person you text is virtually guaranteed to see your message. And now you don’t have to spend hours calling, leaving voicemails, and emailing everyone.

If saving time and ensuring people see your message would add value to your business, then online texting is probably a good choice for you.

Which of the following is your business’s priority?

Every business has a goal in mind when making decisions. What’s yours?

If you want your business to grow, you need to do at least 1 of 3 things:

  • You need to keep your current customers for longer
  • You need to get more from those customers (money, referrals, etc.)
  • And you need to bring in new customers

How can do you all of that? Let’s dig in.

Richard Branson Customer Expectations Quote

Is your priority to keep more customers for longer?

A series of studies has shown that it costs 6-7X more for the average business to gain a new customer than it does to keep an existing customer. (Tweet this!)

Financially, it’s in your business’s best interest to keep as many customers as possible!

But 79% of customers are frustrated with current customer support options, and it doesn’t take much frustration for customers to look elsewhere.

Online texting helps alleviate this problem.

By providing another option – one that most prefer – customers will be happier with your business, and they’ll stay with you for longer.

Plus, even a 5% increase in customer retention can lead to a 25%-95% increase in profit! (Tweet this!)

In fact, Sarah started using online texting (Text Request) at her company, Healthcare National Marketing, and in only 3 months, said:

 

“We have seen an increase in sales by 17%, an increase in collections by thousands a week, and a 66% increase in customer retention!”

 

That’s powerful!

Online texting can help you keep more customers, save more money, and bring in more profit.

Is your priority to get more out of existing customers?

Online texting can also help you earn more from existing customers.

Studies show that nurtured leads spend almost 50% more than leads who aren’t nurtured. (Tweet this!“Lead nurturing” basically means that your brand has been steadily strengthening a relationship with that person. 

You’ve sent them personalized messages. You’ve retargeted them online. They’ve engaged with your brand several times, and they’ve communicated with you.

Keep Calm and Text Friends

Texting is the native language of mobile consumers, and it’s what we use most to communicate with friends and family.

Online texting puts your business on that same level, and uses that advantage to build stronger relationships with customers and prospects.

This leads to those people spending more with your business. Up to 50% more on average! And the more someone spends with you, the more likely they are to tell their friends about you.

Is your priority to get new customers?

In order to get new customers, you normally have to communicate with them.

As covered above, virtually every text is guaranteed to be read, and when you can reach prospects that effectively, everything else gets better, too.

In fact, studies have shown that including text messaging in your sales funnel can boost overall sales by 100% or even more! (Tweet this!)

If your business would find value in any of these examples, online texting is probably a good choice.

Wrapping Up

The text message is an incredibly flexible, personal, and powerful tool. When you can add those characteristics to your business, everyone wins!

In many cases, online texting helps businesses navigate mobile consumer behavior, and improves several aspects of that business. If you think online texting could be right for you, go ahead and give it a shot!

Click here to start texting.

8 Benefits of Texting for Business That You Desperately Need

Benefits of Texting for Business You Desperately Need

Texting for business is still a relatively new concept, even though texting between friends has been the norm for years. Yet there are certain benefits of texting for business that everyone would enjoy.

There are certain characteristics that any company or business leader would be proud  to own. Like being efficient, personal, engaging, and preferred by customers, among others.

Texting for business injects all of these respectable traits – and more – into the heart of your organization. In fact, there are at least 8 benefits of texting for business that you desperately need.

1. Texting for business helps you be quicker than your competition.

What business doesn’t want to be quicker than their competitors? I hope that’s something you want for your business, and here’s why.

Somewhere between ⅓ and ½ of all sales go to the vendor who responds first. That’s a significant chunk of business! (Tweet this!)

Consumers usually shop around when they’re looking for a new product or service. But almost half go with whoever started talking with them first.

Apparently sales is first come, first served!

I Wanna Go Fast Ricky Bobby

What this means is that you can provide the best pricing for the best products and services, and still lose almost half of your opportunities to whoever’s faster.

Texting for business helps you be quicker than your competition, because texting is generally the quickest way to communicate.

Texts are read in 5 seconds of being sent, on average, and have a 90-second average response time. That’s incredible!

Meanwhile, you’re lucky if someone answers your phone call, and it could be hours before someone sees your email, if they see it all!

Texting probably isn’t going to replace emails and phone calls completely. It’s simply a tool that your business desperately needs to be quicker than your competition, and ultimately to win more customers.

2. Texting helps your business be more personal.

People aren’t numbers. We have feelings and emotions, stresses and goals, and we like to be treated accordingly.

That means people normally don’t enjoy being part of an automated process, or just another checkpoint towards meeting quota. We want a personal touch!

Text Request Texting for Business Quote

For whatever terrible reason, there’s still this lingering impression among some demographics that texting isn’t personal. That it’s somehow disconnected.

But ask yourself, how many emails do you get every day? How many of those feel personal, and how many of those are simply marketing and sales messages?

Whether you answer them or not, how many phone calls do you get, and who do they come from? Mostly salesmen, I’d imagine.

Now think about how many texts you get every day, and who those messages come from.

I’d be willing to bet that most of the texts you send and receive are to and from people you have close relationships with.

For the average person, texting is one of the more personal things we do every day. And one of the big benefits of texting is that it places your business on the same level as your customers’ closest friends and family. (Tweet this!)

That’s powerful!

Keep Calm and Text Friends

People tend to work with and think better of those we have relationships with. Texting boosts your customer relationships by helping you become more personal.

3. Texting for business makes you more convenient.

Over the last 50-60 years (at least), our country has had an obsession with convenience.

Call it “optimization” if you want, but we’re always looking for an easier way to do things. The fast food industry exploded because it’s so convenient (and delicious). There’s a convenience store for every square mile.

We buy things based on how close that business is to us, or how easy their website is to navigate. We choose houses, schools, and jobs based on their distance to each other.

Convenience is huge. An easier way to do the things we already want and need is huge. And in communication, texting is more convenient for more people.

Mark Cuban Customer Experience Quote

The majority of web traffic comes from mobile devices. And the statistics show that most of them would rather text you than call. Why? (Tweet this!)

Well, there are several reasons (fear of being placed on hold, don’t want to speak with anyone), but a big reason is that texting is more convenient.

One of the most important benefits of texting for business is that it makes working with your business so much more convenient. And what customer doesn’t want something that’s more convenient?

4. Texting makes your business more appealing.

Texting is a staple of personal communication. You understand that – everybody texts!

As a business, you have a certain niche that you’re targeting. Yet, the products and services you offer only appeal to a specific segment of that audience.

Wouldn’t you want more of your targets interested in what you offer?

You can bring more people in by appealing to more people. Texting helps you appeal to more of your targets.

Breakfast Club I'm So Popular

Back in 2012, RingCentral wanted to learn what business leaders thought of texting for business, so they asked.

They found that at least 80% of bosses were supportive of texting for business purposes! Why? (Tweet this!)

Because those bosses saw the benefits of texting. They saw how effective it was. They saw how, by appealing to more people’s preferences, they could increase sales, boost customer retention, improve customer service, and more.

That was almost 5 years ago! Today, texting for business purposes is something that a lot of people understand. The only problem – usually – is that they don’t know how to manage texting.

Texting is more appealing to more people, and that’s something every business desperately needs.

5. Texting for business helps you be preferred.

One big goal your business is probably striving for is to be customers’ preferred choice. You want customers to prefer you, or some aspect of your business, over your competitors.

If people prefer your business, they’ll give you their money, and (arguably more important), they’ll tell their friends and followers about you.

Texting for Business & Customer Reviews
PC: Neil Patel

You need customers to prefer what you offer over what your competitors offer, and study after study shows that a significant number of consumers prefer texting. (Tweet this!)

That’s one of the many benefits of texting for business. It meets people where they are with what they want, and directs them to you.

6. Texting makes your business fully mobile.

The average person today is mobile. We’re always on the go, and there’s always something to do.

We spend hours every day on emails, social media, texting, and other various apps. And we do or monitor a lot of our work through our mobile devices.

In fact, the average person today is so mobile that smartphone sales have leveled out. Everybody already has one! (Tweet this!)

What this means is that it’s not good enough to just have a mobile-responsive website. Everyone else should already have that.

Adobe Mobile Business Consumer
PC: Adobe

What this means is that it’s not good enough to just be on Facebook or a few major social media platforms. That’s expected of you.

The average person today is mobile through-and-through, and that means your business needs to be just as mobile as they are.

One of the benefits of texting for business is that it helps your business become fully mobile. Call it an omnichannel approach if you want, but your audience is likely mobile-first, and texting is a significant piece in that.

7. Texting for business helps you stand out from your competitors.

To stand out, you have to be different. If you’re the same as everyone else, there’s no reason for customers to choose you!

There are plenty of ways to differentiate yourself. You can offer somewhat different services. You can market differently, or brand yourself differently.

Maybe you want to create an entirely different experience for customers! One simple way to stand out from your competitors is to communicate differently.

2-way text conversations between customers and your business will help you stand out from your competitors. Texting for business is something different that can give you the edge. (Tweet this!)

Be Different Than Your Competition

8. Texting is the ultimate wingman for your business.

It often takes several touch points to get someone to take action.

You probably have to leave multiple voicemails for people to call you back. It likely takes several emails before someone will click on a link.

You might have to show people ads for products they’ve already viewed (also called “retargeting”) for weeks before they make a purchase, if they do at all.

Your business probably uses some concoction of these methods (and more) to drive traffic, get leads, and make sales. With all of these methods, texting can be an effective, complimentary touch point.

Instead of calling and leaving voicemails, you can text to ask when they have time to chat, or you can leave a text instead of a voicemail.

After you’ve sent an important email, you can follow up with a text to prompt that person to read it.

When you need to provide a quick update, or if you need to ask someone why they’re late for your scheduled webinar, you can send a quick text.

You could use texting for all your communications if you wanted, but it often works very well as a wingman to everything else you do. It’s there to set you up and get you in the door. (Tweet this!)

Texting for Business Wingman

Texting is a very personal communications tool, and so the more you treat texting for business like you do texting friends, the better off your business will be.

Wrapping Up

There are many benefits of texting for business. Benefits that most are already looking for!

Texting is a very common thing that’s easy to take advantage of, and whose simplicity can have a surprisingly powerful impact on your business.

Texting for business can help you improve your communications, stand out from your competitors, get more customers, and make those customers happier. Who wouldn’t want that?

Click here to start texting.

Why Has Live Texting Become So Popular?

Why Has Live Texting Become So Popular

Live texting is becoming more and more popular every day. But why?

This is the year everyone has finally been taking mobile seriously. Business leaders aren’t just acknowledging how important it is to focus on mobile viewers and consumers. They’re implementing. They’re actually doing something about it!

If you’re not familiar, live texting is similar to live chat, except consumers don’t have to stay on the website. Consumers text with the business like they would text anyone else. And the business rep handles the conversation (usually) on a desktop.

Mobile optimization is a big, sometimes complicated world. Why the focus on this one aspect?

Because it’s simple.

Live texting might just be the simplest improvement any small business or enterprise can make. (Tweet this!) And it’s such an effective tool. Live texting has become so popular, because it’s simple and effective. That’s the dream!

Live Texting How I Met Your Mother HIMYM That's the Dream

If you’re not familiar with what’s been going on in the mobile trends sphere recently, here’s a quick breakdown:

Relevant Research

The majority (60%+) of website traffic comes from mobile devices. People have questions at all hours, and search for answers to those questions more commonly on their smartphones, which are by their side 22 hours a day. (Tweet this!)

Because of this, Google and other search engines are constantly improving their search algorithms to favor websites that create a better user/viewer experience for those on mobile devices. The majority of search engine users are mobile, so they get priority attention.

54%-70% of email opens happen on mobile devices. Emails, like everything else, are becoming more like quick notifications, conveniently checked on the go. (Tweet this!)

⅓ of all mobile usage is taken up by texting messaging (more than 90 minutes a day). People send and receive 85 texts a day. Texting is the #1 preferred form of communication for adults under 50, and the most used data service in the world! (Tweet this!)

Making This Research Practical

Live texting has become so popular, because it’s a direct response to each of these trends, and more.

Consumers are searching for products and answers on their smartphones. These same consumers prefer texting. By using Click-to-Text (a button that opens up a text message addressed to your business), live texting gives businesses an edge over their competition.

Live Texting Merry Maids Fishkill NY Click-to-Text

The text message becomes a powerful lead generation and conversion tool, quite simply because people would rather text you than have to call someone else. (Tweet this!)

Live texting enables you to reach consumers where they are – on their smartphones – and lets them reach you immediately through the method of communication they prefer.

And it’s on their timeline, whenever and wherever they want it to be. Consumers love that!

Live texting has become so popular, because business leaders are able to gain and convert more leads into happy, paying customers.

(Click-to-Text buttons also increase engagement among mobile viewers. That makes you look better to search engines like Google, which in turn increases the number of people they refer to your website. All of this acts as a continually growing cycle. How beautiful!)

How Live Texting Compares

Emails today are treated like tweets. They’re really just quick notifications. The only problem is that people get 2.5X more emails than they send every day. Consumers’ inboxes are cluttered. But text messages stand out. (Tweet this!)

As a business, texting for questions, reminders, updates, etc. helps you break through the noise.

Mark Zuckerberg Messenger Business Live Texting

With live texting, any conversation that needs to happen can happen, instantly.

Compare that to emails, which have a 6+ hour average response time. And to phone calls, which aren’t always an option because people are either working or have something else going on.

Live texting has become so popular, because it enables brands to stand out above the rest by being faster and more convenient. (Tweet this!)

Think about texting. People text for 101 reasons every day! Live texting enables a business to text just like everyone else.

Leads text in. You can follow up with any leads you get (from anywhere) with a text to close sales, or to move them to the next stage of your funnel.

You can make customer service easier by removing hold times and inconsiderate automation.

Improve collections by sending reminders people will actually read (99% of texts are read).

Communicate with other employees more quickly, and without tying up company phone lines.

Bringing It All Together

Consumers want things to be as convenient as possible. Consumers are mobile. Businesses want to gain more paying customers. Live texting connects these dots.

Live texting meets consumers where they are, and increases business along the way. That’s why live texting is continually becoming more and more popular in business communication. Because it gets results.

Click here to get started.

6 Quick Things You Need to Know About Business Texting

Business Texting Things Need Know

Business texting is perhaps the largest emerging small business trend. It’s also the largest void in business communication, primarily because people still have questions about it. Let’s get some answers!

1. What exactly is “business texting”?

Business texting is more or less what it sounds like. It’s texting as a business, as one cohesive unit. It’s like texting your friends, but with organization built for an office.

Honestly, you’ll probably use a computer more than a phone for business texting, mostly because you’re probably sitting at a desk when you’re at work. The computer’s easier for the average worker.

One way to think of it is like this. You’ve got a company phone. You’ve got a company email. Now you’ve got a company text number. And it a lot of cases, you might have multiple people monitoring that communication channel.

2. Are people okay with business texting?

Yep! Everyone texts, so it makes sense that businesses would, too.

Regulations differ between short code (automated) and long code (personalized) numbers. We’re not lawyers, but the gist is basically not to harass anyone. As long as actual humans are manning text conversations – just like you would normally text with anyone – then you’re good to go.

Your industry might have a governing body for communications (what joy). We can’t speak for everyone, but Text Request meets FINRA, FCC, and (in some cases) even HIPAA regulations.

Business Texting Consumers Would Rather Text

3. What do customers think about business texting?

Customers would rather text you than have to call someone else.

Nobody wants to be left on hold. As of a couple years ago, 89% of consumers wanted another customer service option. Most people these days don’t answer phone calls. And people respond to texts in about 90 seconds, on average.

For most consumers, business texting is a welcomed option.

Are they going to drop every other form of communication in favor of texting? No, that’d be crazy. But the reports show that people enjoy having it as an option, whether they need to reach a business or the business needs to reach them.

4. What’s the ROI on business texting?

It depends on how you use business texting (click that link for an explanation of each option).

If you use it strictly for fielding customer service or scheduled check-ins (which saves time), results are going to look differently than if you use it for gaining leads and closing sales (which directly translates into more money faster).

If you include text in your sales funnel, ROIs range from 100% to several thousand percent. One of our earliest case studies said this after only three months of texting:

“We have seen an increase in sales by 17%, and increase in collections by thousands a week, and a 66% increase in customer retention!” – Sarah, VP, Healthcare National Marketing

Not bad for a $25 service.

5. What would we text for?

There are literally 101 reasons you might text someone, maybe more! For any reason you would need to communicate with another person, team, employee, or client, you could theoretically send a text.

Here’s a short list of what companies use business texting for:

  • Generating leads
  • Boosting mobile engagement
  • Following up with leads
  • Customer service and support
  • Closing sales
  • Internal / employee communications
  • Collections and accounts receivable
  • Scheduling, rescheduling, and confirming appointments
  • Check-ins (sales, customer success, etc.), and more

In general, texting is a very flexible communications tool. How will you use business texting?

6. How do I start business texting?

Click here to start texting.

63 Texting Statistics That Answer All Your Questions

Texting Statistics Answer Questions

Mobile everything has been one of the fastest growing trends this decade. People are on their phones for a slough of reasons at all hours of the day and night. We’ve got elaborations on mobile trends and usage all over our site, and below are all the texting statistics you could ever want! Enjoy.

Worldwide Texting Statistics

1. The number of monthly texts sent increased more than 7,700% over the last decade. (Statistic Brain) (Tweet this!)

2. Over 560 billion texts are sent every month worldwide. (Statistic Brain) (Tweet this!)

3. 18.7 billion texts are sent worldwide every day (not including app to app). (Statistic Brain) (Tweet this!)

4. WhatsApp and Facebook Messenger combine for more than 60 billion messages sent every day. (The Verge) (Tweet this!)

5. 4.2 billion+ people text worldwide. (MBA Online) (Tweet this!)

6. Text messaging is the most used data service in the world. (Nielsen) (Tweet this!)

Daily Monthly Texting Statistics

U.S. Texting Statistics

7. 81% of Americans text regularly. (Pew Research Center) (Tweet this!)

8. Over 6 billion texts are sent every day. (CTIA) (Tweet this!)

9. Over 180 billion texts are sent every month. (CTIA) (Tweet this!)

10. 2.27 trillion texts are sent every year. (CTIA) (Tweet this!)

11. 97% of American adults text weekly. (Pew Research Center) (Tweet this!)

12. America is responsible for approximately 45% of the world’s text volume. (CTIA & Statistic Brain) (Tweet this!)

13. Americans text twice as much as they call, on average. (Nielsen) (Tweet this!)

14. In 2010, almost 200,00 texts were sent every second of the year. (MBA Online) (Tweet this!)

Related: 101 Reasons You Might Text Someone Today

Texting Statistics by Age

15. 91% of teens with cell phones actively text. (Pew Research Center) (Tweet this!)

16. About 50% of adults 18-24 say text conversations as just as meaningful as a phone call. (Experian Marketing Services) (Tweet this!)

17. Adults under 45 send and receive 85+ texts every day, on average. (Experian Marketing Services) (Tweet this!)

18. 77% of students want relevant information from colleges via text. (Cappex) (Tweet this!)

19. 59% of students say a college can text them first. (Cappex) (Tweet this!)

20. Adults 18-24 y.o. send and receive over 128 texts every day. (Experian Marketing Services) (Tweet this!)

21. Adults 18-24 y.o. send and receive 3,853 texts a month. (Experian Marketing Services) (Tweet this!)

22. Adults 25-34 send and receive over 75 texts a day. (Experian Marketing Services) (Tweet this!)

23. Adults 25-34 send and receive 2,240 texts a month. (Experian Marketing Services) (Tweet this!)

24. Adults 35-44 send and receive about 52 texts a day. (Experian Marketing Services) (Tweet this!)

25. Adults 35-44 send and receive 1,557 texts a month. (Experian Marketing Services) (Tweet this!)

26. Adults 45-54 send and receive 33 texts a day. (Experian Marketing Services) (Tweet this!)

27. Adults 45-54 send and receive 998 texts a month. (Experian Marketing Services) (Tweet this!)

28. Adults 55+ send and receive 16 texts a day. (Experian Marketing Services) (Tweet this!)

29. Adults 55+ send and receive 491 texts a month. (Experian Marketing Services) (Tweet this!)

Related: How Many Emails Do People Get Every Day?

Texting Statistics by Age

Texting Statistics by Time and Rates

30. Texting is 10X quicker than phone calls. (Text Request) (Tweet this!)

31. Texts have a 99% open rate. (SinglePoint) (Tweet this!)

32. 95% of texts will be read within 3 minutes of being sent. (Forbes) (Tweet this!)

33. Average response time for a text is 90 seconds. (CTIA) (Tweet this!)

34. Texts have a 45% average response rate. (Velocify) (Tweet this!)

35. College students spend 94 minutes a day texting, on average. (Journal of Behavioral Addictions) (Tweet this!)

36. Texting takes up 33% of Millennials’ mobile usage. (RealityMine) (Tweet this!)

37. Text messages are read in under 5 seconds, on average. (SlickText) (Tweet this!)

38. 96% of smartphone owners text. (Pew Research Center) (Tweet this!)

39. The average adult spends 23 hours a week texting. (USA Today) (Tweet this!)

Related: Why Has Live Texting Become So Popular?

Texting Statistics by Preference

40. 33% of American adults prefer texts to all other forms of communication. (Pew Research Center) (Tweet this!)

41. Text is the most used form of communication for American adults under 50. (Gallup) (Tweet this!)

42. 91% of people who text prefer it over voicemail. (RingCentral) (Tweet this!)

43. Texting is the most common cell phone activity. (Pew Research Center) (Tweet this!)

44. A third of Americans prefer text to phone calls. (Pew Research Center) (Tweet this!)

Business Texting Statistics

45. 78% of people wish they could have a text conversation with a business. (RingCentral) (Tweet this!)

46. 79% of bosses are supportive of texting for business purposes. (RingCentral) (Tweet this!)

Related: 8 Benefits of Texting for Business That You Desperately Need

47. 61% of businesses wish they could send and receive texts from a business number. (RingCentral) (Tweet this!)

48. 61% of contact centers have or plan to offer SMS support by the end of 2016. (Dimension Data) (Tweet this!)

49. 80% of professionals currently use text for business purposes. (RingCentral) (Tweet this!)

50. People prefer text most for scheduling or changing appointments, and making or confirming reservations. (Harris) (Tweet this!)

51. Over half of customers would rather text a customer support agent instead of using other available options. (eWeek)  (Tweet this!)

52. Texting is highest rated contact method for customer satisfaction compared to all other communication channels (Text – 90; Phone – 77; Facebook – 66). (eWeek) (Tweet this!)

53. Over 1/3 of professionals say they can’t go 10 minutes without responding to a text. (eWeek) (Tweet this!)

54. Calls cost customer service centers several dollars per conversation. Texts cost pennies per conversation. (Forrester & ContactBabel) (Tweet this!)

55. 44% of consumers prefer to press a button and initiate a text conversation, rather than wait on hold with an agent. (Harris) (Tweet this!)

56. 75% of people like offers sent via text (but no more than 2/mo). (Digital Marketing Magazine) (Tweet this!)

57. Texting in the sales process with a qualified lead can increase conversions over 100%. (Velocify) (Tweet this!)

58. 72% of business professionals prefer texting to messaging apps. (eWeek) (Tweet this!)

59. Nearly 70% of employees think text should be used for interoffice communication. (Vitiello Communications Group) (Tweet this!)

60. 64% of consumers are likely to have a positive perception of companies that offer communication via text. (Harris) (Tweet this!)

61. 90% of leads prefer to be texted, compared to called. (FranchiseHelp) (Tweet this!)

Related: 7 Simple Steps to Quickly Convert More Online Leads

62. Response rates from text are 209% higher than those from phone calls. (FranchiseHelp) (Tweet this!)

63. Verification rates (positive or “yes” responses) are 295% higher through text, compared to phone calls. (FranchiseHelp) (Tweet this!)

Don’t see something you want? Let us know what texting statistics you’re looking for, and we’ll discover them for you!

How Does Text Request Help Me Capitalize on Mobile Trends?

How Text Request Helps You Capitalize on Mobile Trends

Why Mobile Trends Matter

It’s no secret that everyone’s on their smartphones all the time. Just look around! If your business isn’t fully integrating with these mobile trends, you’re going to be left in the dust.

Nobody wants to see that. And truthfully that’s why Text Request exists!

Below we outline several mobile trends, how they affect consumer behavior, and how Text Request helps you to to capitalize on those mobile trends.

Capitalizing on Mobile Website Traffic

The majority of website traffic comes from mobile devices these days. Consumers are searching for answers, and they’re doing this on their smartphones.

According to Gallup (and other sources) “sending and receiving text messages is the most prominent form of communication for American adults under 50.” Apparently, people would rather text you.

Text Request takes what people are doing (searching for answers on mobile) and what they prefer to do (text), and gives your business a simple way to profit from it.

We give you a piece of code to place on your website wherever you want to display contact information. This Click-to-Text function can include your text number and/or a call-to-action.

Now mobile viewers can just click a button that automatically opens a text addressed to your business. This is a gold mine for generating leads and sparking conversations.

Text Request Click-to-Text

Case Study:

Little Sally Walker’s walking down the street, searching for a company that can help her and her roommate move across town next month.

They find Local Movers ‘R’ Us, and want to learn about pricing. Sally clicks their Click-to-Text button at the top of the website, and asks:

“How much would it be to move from Highland Park to North Shore? We’ve basically got 2 couches, a recliner, 2 queen beds, and 2 dressers.”

Local Movers gives a quote, and continues working with Sally through the process. They finalize the transaction by sharing credit card information over the phone.

Little Sally Walker walking down the street didn’t know what to do, so she texted you, and now you have another customer.

Capitalizing on Consumer Engagement

Being able to reach people when you need is crucial to business growth. Particularly since almost 50% of sales go to whichever vendor is the first to respond.

Emails work well for a lot of people. Phone calls can be effective. But let’s look at how each compares to texting.

Email Text Call Text
Reach Rate 33% 99% Reach Rate 10%-30% 99%
Response Time 6-48 Hours 90 Seconds Hold Rate 86% 0%
Response Rate <20% 45% Your Time 1 Call = ~2 minutes 1 Text = 15 Seconds

Case Study:

Johnny Salesman has 100 leads to follow up with today.

He could call them, wait on hold, leave voicemails, and then send each person an email. Or, instead, he could just send a text.

Sometimes, Johnny will send out an individual message to each lead. But more often, he’ll send a single BCC group text to everyone at once.

Within half an hour he’s done, and he’s even heard back from most! Now he’s making sales with texting. Good job, Johnny!

Improving Organizational Control

Chances are your ideal customers – even your employees and coworkers – are already following today’s mobile trends. That means your employees and coworkers are already texting, too.

But are they texting for business? If so, how are you managing that? Is everyone texting from a personal cell phone, or from an office cell phone?

Text Request gives you a professional dashboard to manage your text conversations. Multiple users can view the same dashboard if needed, and everything is permanently recorded, providing your business with complete organizational control.

Case Study:

Becca’s an account manager, and has great relationships with her accounts. She shoots them emails and texts for work, or whenever something reminds her of them. But she does this from her cell.

Then you’ve got Sarah, who, let’s be honest, could be better. She generally has poor communication with her accounts.

Text Request enables both Becca and Sarah to improve what they’re doing, and to do it in a place that can be overseen by the organization.

Now you know everyone’s information is secure. You know when you should praise Becca, and when you should correct Sarah.

With Text Request, all communications are 100% compliant, and backed by the highest security measures available. Why wouldn’t you want that for your business?

Click here to start texting.

The Complete Overview of Business Texting

FREE: Your Complete Guide to Successful Business Texting (SMS) Online

Mobile devices and usage have been a growing trend for the last few decades. That's no secret. You're probably already familiar with society's obsession with smartphones. These mobile devices have become a staple for how we interact with each other, with brands, and with the world around us. Texting is native to mobile, and it's the #1 way people choose to communicate. Yet businesses have had difficulty understanding how to implement texting into their operations. It's really easy. Below we outline everything you need or might want to know about business texting. Enjoy our overview, and feel free to reach out with specific questions!

What is SMS/Texting?

Let's start with the bare basics. SMS is an acronym for Short Messaging Service, and has been referenced colloquially as "texting" for about as long as anyone can remember. A "text message" is simply a piece of electronic data with a size limit of 160 characters (for English). It's made specifically for language, rather than imagery or design, and can effectively include any character you'll find on a standard keyboard.

Why Are Texts 160 Characters?

We haven't always had today's great internet speeds and data processing power. Back when Friedhelm Hillebrand was concocting SMS in 1985 (seemingly forever ago), 160 characters is what he subjectively deemed to be the optimum combination of: a data file small enough to send electronically, yet large enough to say what needed to be said. The actual breakdown goes like this.

A "bit" (short for "binary digit") is the smallest unit of measure for computer data. Electronic Characters, such as those used in the English language, are known as "7-bit characters." In other words, every individual letter, space, punctuation mark, etc. is a piece of data 7 bits in size. 7 bits multiplied by 160 characters equals 1,120 bits. This also converts into 140 bytes. 140 bytes (1,120 bits) is what was deemed the optimum balance of data sharing in 1985, and that figure has stuck with us ever since! Talk about trend-setting.

Why SMS 160 Characters

What is MMS?

MMS stands for Multimedia Messaging Service, or more commonly as "picture messaging." Unlike SMS (standard text messaging), MMS has no file/data size limits. This makes it awesome for sharing images, gifs, videos, texts, audio, etc., but it means that you need a larger network (like 3G - third generation - or newer) to support these larger messages. For anyone with a smartphone, the technological differences between MMS and SMS are seemingly nonexistent.

Why Use SMS & MMS for Business?

There's a sizable handful of different ways SMS and MMS directly help your business, which we'll detail below. The overarching theme is that people prefer texting. This is big. This is not a preference like Coca-Cola vs. Pepsi, where you ask for a Coke, but sure Pepsi's okay, you guess. It's more than that. This is a preference that's created a stark difference in daily behaviors. It's not just that people prefer texting, it's that consumers prefer texting and have a distinct dislike for phone calls (and emails in many cases). Let's look at the stats.

More time is spent every day on text messaging than is spent on phone calls, emails, instant messaging, and even face-to-face communication. Gallup has stated that "sending and receiving text messages is the most prevalent form of communication for American adults under 50." An individual's daily text-to-call ratio is 5-1! This means consumers are actively choosing to text in place of calling. And they're doing so for countless reasons every day.

When asked how they'd prefer to communicate with a brand, 90% of sales leads said they'd prefer to be texted, compared to 10% who preferred to be called. What's more, only 20% or so of phone calls even get answered, whereas 99%+ of texts are read, and have an average response time of 90 seconds. This is big. Even compared to emails, texting is far faster and better received.

You should use SMS (texting) and MMS (picture messaging) for your business, because texting gives you the ability to finally reach people you need to reach, fast, virtually guaranteed, and in the manner your targets prefer to communicate. Reach people, get answers, stand out from spam messages and sales calls, and get results that significantly boost your brand, and your ROI.

SMS Mobile Smartphone Timeline

What's the Difference Between Short Code & Long Code SMS?

In practice, the regulations around short code SMS and long code SMS are very similar. The difference comes down to functionality. Which one is best for your situation depends on what you’re trying to accomplish.

What are they?

Short code SMS refers to a 5- or 6-digit number, like 555-55, which can be used for automated SMS campaigns and verifications. Long code SMS refers to a 10-digit number (plus country code), like +1-423-218-0111, which can be used for conversations or alerts.

Permissions

However you choose to text, you have to get permission from each person to text them. This is not an option! There are two forms of permission: expressed consent and implied consent.

Expressed consent is simple. It’s whenever you have a record of someone stating that you can send them texts. Example: There’s a sign on a restaurant table that says, “Text ‘PIZZA’ to 555-55 to receive updates and special offers.” When a person texts in “PIZZA” to 555-55, you now have expressed consent to text them. There’s a clear record of the message and its intent.

Another example of expressed consent is when filling out a form. You could ask the prospect for their mobile number, and then have a checkbox that says “I’m okay with receiving communication via text message.” When a prospect checks that box, you have expressed consent. You have a record of that person giving you permission.

Implied consent is a little different. The basic rule of thumb is that if someone willing gives you their contact information (such as through a business card, email signature, or verbally), you have implied consent to contact them via whatever information they gave you.

Generally speaking, someone who texts you first is giving you consent to text them, though it’s a bit of a toss up as to whether it’s expressed or implied. It's left up to context. Why did they text you? How did they get your number?

Whenever you text with multiple people simultaneously, whether through short code or long code, the recipients have to be told they can opt out of future messages. It’s similar to emails. You can send individual messages without an opt-out link, but any message involving a list must include the option to opt out.

Functionality

Probably the biggest difference between short code and long code SMS is how each is used. Short code is made for automation and mass messaging, whereas long code is designed for conversations.

Several companies will usually share a short code number (because owning one outright would be very expensive), and they’ll pay a monthly fee for using keywords. So if you text “PIZZA” to 555-55, you’ll be entered into one list for campaigns, and another company could use the same number with a different keyword, like “MUSIC,” to enter you into a different list for campaigns.

Because companies share short code numbers, a person could not have a conversation with a company through that number. Which company would it go to? That’s where long code comes into play.

Long code SMS numbers are individually owned, so consumers and businesses can have conversations with each other as needed. Long code messaging effectively functions the same way as any two people (or more) texting each other from their cell phones.

Accordingly, short code and long code SMS differ in how many messages can be sent out at a time. Because short code is designed for mass alerts, anywhere from 10-40+ messages can be sent out every second. Because long code is designed for conversations (and to inhibit spam), one message can go out every second. (Note: some long code providers limit, or throttle, the number of messages to fewer than one per second, which can be annoying. Text Request does not do this.)

Cost

With short code SMS numbers, you’ll be looking to pay anywhere from $500/mo to $2,500/mo per number, depending on how you want things to be set up. You’ll also pay anywhere from 0.5 cents to 5 cents per message (depending on country, etc.). With long code SMS numbers, you really only pay for the texts you use, which could cost anywhere from 2-7 cents per message. For more on long code SMS pricing, click here.

Texting as a Lead Generation Tool

Let's start at the top. Before you can use text to close sales and for ongoing customer support, you have to get customers. Obviously, you've already got customers, but how can you use text to get even more? A typical sales cycle looks like this. A brand - that's you - puts themselves out there via content, advertisements, etc. Interested consumers bite, and provide you with their contact information. They become your leads. Then, the brand - still you - works tirelessly to push those leads through a funnel and (hopefully) turn them into paying customers. For many, it's an exhausting process.

Without leads you have no potential customers. Without potential customers, you won't have any paying customers. As you're well aware, this places an immense amount of pressure on sales and marketing leaders to continually find more, better qualified leads. Generating leads is a necessity, and texting makes this process easier for brands. Our personal favorite way to gain leads through text - not that we're biased or anything - is with a Click-to-Text option on your website (which we gladly help you set up, should you choose to work with us).

The majority of web traffic comes from mobile devices. That phrase was first presented in a comScore report in June of 2014 - over 2 years ago. Mobile usage has been increasing steadily since. When people have a question, what do they do? They grab their smartphone, Google it, and find your website. What's the easiest way to communicate from a smartphone at any time of day or night? Text. Click-to-Text enables you (the brand) to place a button on your mobile website, so that mobile viewers can simply click the button, and open a text message pre-addressed to your business. Does it get any easier?

Lead Generation Sales Cycle

Click-to-Text works well at any time, and that's a large part of where the value is. It's easier and meets consumers' preferences, but it also opens up availability. Most businesses have a sales or customer service team available roughly between 8:00am and 6:00pm. The problem is, that's also when consumers are working. They're availability is limited. When they are available, when they're searching, is typically outside of their work hours, which is when you're probably unavailable.

Text replaces the phone call and simplifies lead generation. You don't have to have a representative standing by to manage a text. And now you have the person's intent and best way to reach them. Consumer has a question. They find your website. They click a button, and then the conversation continues when your representative is available again. Boom. Leads.

Window of Opportunity Text vs Call

Texting as a Sales Tool

Getting more leads is great. Improving your customer service is awesome. Boosting all-around efficiency and customer satisfaction is priceless. But none of it matters at all if you can't get customers. Thankfully, text can be a great way to close sales and bring in those much needed new accounts. For any reason you might need to communicate with someone, you could theoretically send a text. By the same token, you can text leads and prospects at any stage of the sales funnel.

Text could be the only way you communicate with leads and customers - you'd still do well! More often than not, texting will be another tool in your sales arsenal, like email marketing campaigns or that special discount you reserve for big time potential customers. Except with text you'll actually reach leads when you need to.

When you get a lead, that person has given you their phone number. Even at businesses, we know that more than 80% of the time, leads will default to giving you their cell number. You can text those numbers to reach your leads the first time. In fact, about 90% of people say they'd rather be texted than called. You're actually doing a disservice when you call instead of text. What's more, texting works for closing sales. Here are the stats to prove it.

According to Software Advice, less than 10% of people answer calls from toll-free numbers. Only 15% are willing to answer calls from out-of-state. And less than 30% of people will answer calls from local area code numbers. Calls clearly aren't a very efficient means of reaching people. Many consumers take the approach, "If it's important, they'll leave a message." Even if leaving messages makes sense for your sales operation, less than 30% of people check their voice mail. The only people who leave voice mail anyway are salesmen and your mother. Phone calls can be effective, but they're not efficient. There are better ways to reach people.

Texts have a 99% open rate. 95% of those texts are opened and read within 5 minutes. The average response time for those messages is 90 seconds. Texts also have a 205% higher response rate than phone calls, and responses through text are 295% more likely to be "yes" responses than phone calls. How much time does it take you to call 100 people? How effective is that? How much time does it take you to text 100 people? A few minutes, tops. How effective is that? Very. Let's see what phone calls and texts look like side by side.

Lead Conversion Text vs. Call

Everyone's funnel looks a little different, but let's go with this average. You have 100 qualified leads. When you call, an average of about 20% will answer. Of those you speak with, let's say 50% will be interested in furthering the conversation. Of those who expressed further interest, 20% will go on to purchase from you. That is what your sales funnel looks like if you're only calling leads to close sales. You start with 100 leads, 20 of them answer when you call. 10 of those leads are interested in furthering the conversation. 2 of those leads will go on to purchase from you. Now let's look at texting using the same ratios.

You start with 100 qualified leads. 95 of them read your text within 5 minutes. 47 of those leads are interested in furthering the conversation with you. 9 of them will go on to purchase from you. In as little as a five minute span, you've just boosted your sales ratios by 450%. Can anyone afford to miss out on that?

Closing sales through text isn't difficult either. You can still use your scripts (though it might work better to come off more naturally). One of the biggest reasons people aren't answering your calls is that they're busy working. Often, you just need a "yes," "no," or "let's talk on [DATE]." For salesmen, the simple "Update?" text has proven to be very valuable. Your sales cycle likely has several touch points. Add texting to boost each of those points, and to greatly improve your sales game.

Texting as a Customer Service Tool

Whether you want it to be or not, customer service (or account management, or whatever you want to call it) is an important part of your organization. Duh. If you don't treat customers well, they won't be your customers for long. That's exactly the problem. 89% of consumers say they're unhappy with current customer service options. In other words, only 10% of consumers are content with customer service options given to them. That's not good. That's not good at all! Even worse, most of these consumers - about 80% - are actively frustrated with current options. Who can blame them? Customer service is usually a dreadful experience. If you're an average business, this means you're ticking off about 80% of your customers. Who's that good for?

For every one good customer service experience, there are between ten and 400,000 bad experiences. Think about it! There's a reason we share customer service stories and why we despise the thought of calling an 800 number. Customer calls. They wade through minutes of automated call forwarding. They talk to someone. They're put on hold. Repeat three times. The issue might get resolved. How many customers could possibly be happy with this? How many customer service representatives hate their jobs because of this? All of it, however, could disappear if you cut the fluff.

Offer text as an option for customer service. This way consumers can get on with their lives without getting frustrated by your brand and having to repeat themselves over and over again. Text is the customer service option consumers are looking for. The company who offers the best customer experience is who will win. Be the winning company who lets your customers text you.

Customer Service Text vs Call

Texting for Collections, Billing & Accounts Receivable

Just about every company has a person or department that keeps up with who's paid and who hasn't. Why? Because when you provide a service for someone, it makes sense that you get paid. A big problem, though, is that a lot of people forget to pay. It's a simple, human mistake. People are busy and things fall through the cracks. Texting fills in those cracks.

Whether it's paying for insurance, leasing property, or anything else with regular payments, there's plenty of room for mishap. People get a hundred emails a day. They might miss your reminder. People get mail out of their box, set it aside, and forget about it. Nobody answers calls or checks their voicemail anymore. But everybody reads virtually every text, almost instantaneously.

Let's say it's a week, or maybe a couple of days, before a bill is due or before someone's coverage lapses. Shoot a quick text to everyone who hasn't paid yet. "Hi! This is So-and-So with Business-You-Use. Just wanted to give you a quick reminder that your bill is due on MM/DD. Thanks! Have a great day. :)" Even better, you can include a short link to their account login page to make the payment process even easier (and more effective). Doing this is polite, it's personal, and it gets results. Ask Sarah, the VP of a national healthcare brand.

After three weeks of using Text Request, Sarah said, "We've had an increase in collections by thousands a week, and a 66% increase in customer retention." I don't care who you are, that makes a tremendous impact! Oh, and they also increased sales by 17%. Collections is an important part of your business' growth and sustainability. Make it stronger by adding text.

Texting for Internal Communication & Compliance

Everyone texts for myriad reasons, but organizations often aren't sure how to handle texting. Managers text other employees for information, updates, and check-ins. Office workers check in with crews out in the field. Over time, a significant amount of confidential and customer information is sent and received through text. This is great with regards to convenience, but it can also leave your business in a junkyard of trouble if not handled appropriately. There are two necessities for business texting.

Organizational oversight is key. Ideally you want all staff communicating only through platforms and accounts that your business has access to. Particularly in industries like insurance, government services, medical, accounting, and law, it's always necessary for compliance officers to be able to see who said what to whom and when. If everyone's texting about everything from their personal cell phones, as is usually the case, organizations are left with chaos and liability. But by keeping everything in a centralized, manageable location like Text Request, businesses can bring back the oversight and accountability they need to protect their own skin, and that of their customers.

Security is the second key for any business platform. When you're storing confidential customer information, you have to know that information will be safe, and that those in charge of the platform itself are working to make it more secure every day. Text Request has the highest security measures available surrounding your confidential information, and we're constantly improving upon that. This is way better than dozens of individual cell phones loose in the world for anyone to steal or hack into.

Businesses are made and grown by people communicating with each other often, about things which aren't exactly meant for public ears. In today's world, text is a massive part of that communication. As a business, you've got to make sure all of that shared information is safe, compliant, and secure. We can help with that.

How Picture Messaging (MMS) Fits into Business

We share pictures with each other all the time. We use them to capture memories and to share our personal experiences with others. Pictures also hold a very practical place in business communication. The cliche says "a picture is worth a thousand words." The truth is picture messaging gives you more time and money.

Retail

You could take a picture of anything for any reason. Retail store customers could snap an item of clothing and ask the store if they have it in a different size, or for recommendations of other items to go with it. Customers could take a picture of an item label on a shelf and ask if there are any more in stock. Stores themselves could send out pictures of new items and coupons to subscribers.

The thing about retail is that over 80% of smartphone owners are already using their phones to help them out with buying decisions while they're in your store. Being able to send texts and pictures back-and-forth is a clear advantage for your store over whoever else customers might find online.

Home Service and Repair

In any of these areas, you need to be able to see the space. Cleaning service? You need to see what the damage is, how big the space is, etc. Moving company? How much furniture do they really have? Handyman? Know what you're working with and which tools to bring. There's no reason why a representative from your company should have to commute to a potential job site so you can give a price estimate. That's just wasteful.

Instead, have (potential) customers send your office pictures to assess the situation. There's also no reason why any of your crew should be unprepared for the job ahead, but how many times do technicians and others out in the field have to leave a site only to pick up a tool or part back at the shop. There's a better way.

Picture Messaging MMS in Business

Customer Service and Tech Support

How many times have you or other customer service representatives and tech support workers had to ask the person on the other end of the phone to explain what they're seeing? Before you can help, you need to know what's going on. Whether it's computer wiring, an invoice, a software error, or anything else, sharing a picture of the situation is going to be more helpful than trying to explain it over the phone or through email.

Sales and Information

Consumers often ask for more information, whether for their decision-making process or otherwise. What typically happens is the sales rep (or whoever's asked for the information) types up a rather lengthy email. Maybe the email contains links to pages holding more information, maybe not. This isn't bad, it works sometimes. But there's a better way.

Create an image, one page PDF, or infographic to text to these consumers instead. This way you have that person's cell number (the best way to reach them). You have expressed permission to text them (the best way to follow up). Your message stands out because it's a picture message, rather than an email like everyone else's information. And since the brain processes imagery 60,000 times faster than text, consumers can process your information faster, too. Picture messaging information creates a better experience.

Ways to Use Group Texting in Business

We've all experienced pains from unwanted group texts, where we're stuck getting notification after notification for something we might not even care about. As a business, this wouldn't make for a very good customer experience. Yet, it's often valuable to be able to send one message to several or several hundred people at once. That's why we created BCC group texting for our users.

You want to keep that personalization, but you also want to say the same thing to several people without everyone getting stuck in one giant message thread. Here are several ways you can use this BCC group texting option for your business, and why it's beneficial.

Reviews, Surveys, and Feedback

Studies perennially show that personal recommendations and reviews are one of the most important factors for other buyers looking to make a purchase. Whatever the applicable platform is for you - Google+, TripAdvisor, Apple App Store, Salesforce App Exchange, etc. - other people's opinions of your business make a difference. One way to use group texting in business is to send all your happy customers for that day/week/month a link to leave a review on the site most appropriate to your business. It's simple for the customer to do, and it can drastically improve your growth.

If you privately want to receive feedback from customers (which is often a good call), you could create a survey or simple ask for a comment. Google Forms and SurveyMonkey make it very easy to create and manage surveys for free. You can then text the survey link to all of your customers. For a more open-ended, casual response, you can simply text something like "How was your experience working with us?" or "Is there anything we could do to improve your experience?" With how convenient texting is for consumers, you'll more easily gain the information you need to continually improve your business.

For Sales

Sometimes you need to tell a bunch of people the same thing, or ask them the same question. Why waste time going through everyone individually when you could hit them all at once and be done with it? Let's say you're in sales.

There's a group of people you need to get updates from. There's a group of people you need to schedule appointments with. And there's a group of people you've yet been unable to reach, among others. For all of these groups, you're going to say the same thing. Why not just get it over with through a BCC group text? Texts also get a 200+% higher response rate than phone calls or emails. Why wouldn't you just text them, and free up all that time for the leads most likely to purchase?

Group Texting in Business Texting

Appointment Reminders and Confirmations

People forget. It's part of the human condition. Why should that have to hurt your business? Every missed appointment is missed revenue. Yet confirmation calls and voicemails are time consuming, yielding low response rates, and emails often go ignored. A simple text to that day's or the next's appointments can do wonders for your kept ratio, and thus for your bottom line.

Even better, those who would have been unable to make the appointment are now prompted to reschedule. We've this turn into a win-win situation time and time again. Many also use it to fill last minute openings, such as medical and health offices.

Internal Communication

Nobody wants to be stuck in a chain with their coworkers, but it's often the case that you need to ask or notify a group of them at once. BCC group texting makes this simple, and gets you the information you need quickly. BCC group texting makes it easy for any of your communications to be personal, private, simple, and incredibly efficient.

SMS Hosting Your Current Business Number

If you just want the simple answer to "What is this," here you go. SMS hosting your current business number is where we add our Text Request online dashboard to the 10-digit phone number you're already using to make calls. For a bit more technical of an answer, keep reading.

Every 10-digit telephone number comes with two parts: voice and text. Most telecommunications providers only ever deal with or own the voice profile of a phone number, leaving the text portion of the number up for grabs. What we do is acquire the rights to the SMS profile of available numbers, and host the text portion of that phone number within our online dashboard. Nothing changes to your current phone/voice services, because we only deal with the text portion of the number.

To connect your current business number to mobile networks - and thus, to be able to send and receive texts from your phone number - we use what's called an SMS gateway. This is a set of code that connects text messages from your computer to mobile networks, and on to cell phones.

Basically, all of this means you can add our online dashboard to current business number(s), so long as your telecommunications provider isn't already using the SMS portion of your number. To see if your current business number is available, click here.

Bringing It All Together

Online live texting is the largest void in business communication, which means there’s a lot to cover. Business texting is simple. Business texting is effective. Texting is the most prevalent, and the preferred form of communication for those under 50. With how flexible a tool it is, you’re severely hurting yourself and your business by not using it. And if you are using it in some area, think of all the other possibilities!

6 Ways to Use Group Texting in Business

Group Texting in Business

You have a horror story. We've all been on the wrong side of a never-ending group message. It's great that this piece of information was shared with you - maybe - but who needs a dozen notifications for something that may not apply to you more than once? You might think there's no way to use group texting in business.

Typically, we'd recommend avoiding group messages if everyone can see what everyone else says. Here, we'll be referring to group messaging where you send one message, and it instantly sparks individual conversations with as many people as you might need. We're talking about it this way, because this is how our group texting feature works. Think of it like a BCC email, but with the form of communication people actually prefer. Here are 6 ways to use group texting in business.

Surveys & Feedback

If you're doing your job well, you're using feedback from your customers to improve your operations and products. After someone has worked with you, used your service, visited your store, or attended an event, you have a couple options to get feedback through text.

You could send an individual message to each contact immediately after a transaction, for instance. Or you could group them together in batches, and save yourself a bunch of time. From here, you could text an open-ended question, like "How was your experience with [Company Name]? Is there anything we could do to make your experience better?"

Another option would be to text a survey link. You can set up a free survey on sites like SurveyMonkey, and then text patrons the link, like "Hi! Glad we could be a part of your life! Would you please answer our 3-question survey so we can keep improving? [insert link]"

Group texting in business works really well when you need to learn what all of your customers, clients, or attendees are thinking. It can prove to be an immensely powerful, yet very simple, business tool.

Starting Multiple Conversations Simultaneously

Sometimes you just need to start a whole bunch of conversations. Let's say you're in sales, and need to follow up with your leads. You could call everyone on your list for hours a day, or, since you're going to say the exact same thing to everyone based on where they fit in your sales cycle, you could just shoot them a text to spark the conversation.

A few minutes later you're handling multiple conversations simultaneously instead of endlessly calling. (Oh, and if you're worried about people giving you landlines, almost 90% of people give out their cell number - not a landline - even without being specifically told to do one or the other.

Another situation to start multiple conversations could be when you have open appointment slots to fill. Obviously, not everyone is going to be both willing and able at one specific time. It's a numbers game, right? So you ask several people, not just one or two.

If someone says "no," you can then ask what time would work better. If someone says "yes," but the slot's already been taken, then simply say someone got there first, and find another time. Here, you're group texting in business to start conversations that will ultimately (and efficiently) bring you more revenue.

Remind People of Events & Appointments

People forget. It's not because they don't care, they're just really busy. A person can only keep so many things in mind. Accordingly, it's great for you to help them out. When you don't want someone to forget an event you're hosting or an appointment they've committed to, just shoot them a text. It's that simple.

When someone schedules an appointment with you, you get their cell number, right? As as appointment-based business, it's very simple and very powerful to send a reminder text to everyone you're going to meet with the next day. One message and you've increased your number of kept meetings, because people aren't forgetting about you. That means more money in your pocket.

If you have an event coming up, you probably have a list of contacts you want to keep in the loop. Send them a group text. Don't harass them of course, but you can use this to keep your brand on people's minds and spark conversations as needed.

Follow-Up With People After Events (& Appointments)

People have just seen you. Great! Now let's make sure they don't forget you, or forget what they're supposed to do. Appointment text follow-ups are great for individuals, especially when next steps are in order, like in the financial, insurance, and medical fields, to name a few. People need to be reminded to fill out a form or take their pain meds or schedule a next meeting, among other things. But group texting in business works really well after you've had a big group in front of you.

Ideally, you have attendees' contact information. You want to keep up with them. You still want them to take certain actions with you, see what they thought of the event, etc. It's very easy to engage them through a group text without harassing them or having to put them in an endless email marketing campaign. Sometimes a quick check-up is all you need. This way, you can effectively and efficiently engage with your audience to get what you need without pouring time and resources into expensive campaigns.

Internal Communication

Nobody wants to be in a group chain with all of their coworkers. It doesn't matter if it's email or text, no one likes that. But group texting in business doesn't have to keep everybody on the same chain. Remember that our group texting is like a BCC email. You don't have to see everyone's responses.

This comes in handy a lot since employees commonly have to communicate with each other. If you need to toss a brainstorm out there, ask whether anybody knows about XYZ, share an office memo, or check-up on teams, a BCC group text can be a great way to go. It gets you the information you need quickly, and it keeps others from being frustrated by a never-ending chain.

Notifications & Alerts

Sometimes a ball game is going to be rained out at the last minute. Sometimes an appointment is going to fall through. Sometimes there's a special occasion that comes up on short notice. For all of these situations and so many more, you could send a group text. The purpose here is to share a piece of information with a lot of people very quickly, and make sure they all read it. Everyone reads texts within minutes. You can't say the same for email. And it would take you far too long to call everyone.

Without being told, you know that texting is a powerful tool. And now you understand (generally at least) the role of group texting in business. It's simple. It's surprisingly versatile. And if used correctly, can be a great value add to your business.

The 6 P’s of Texting in Business

6 Ps Texting in Business

It typically takes businesses several years to grasp trends their consumers find valuable. We're now seeing businesses implement texting as part of their everyday operations. It's taken awhile, but texting in business is becoming a standard.

SMS was first created way back in 1984, and we as consumers have been familiar with it for well over twenty years. In that time, it's gotten easier and easier to do. It's become a staple of the way we interact with each other. As always, there's been a gap between tech innovation and business implementation. But this gap is finally closing.

We know countless people are trying to figure out what exactly texting is good for, and how to manage it as an enterprise. These 6 P's of texting will help you, as they articulate what we've all experienced, and bring to light several benefits of texting in business.

1. Privacy

People text so they won't be overheard. You can be the most honest person in the world, and not want people listening in on your conversations. And that's perfectly alright! You have a right to privacy. Texting helps you exercise that right. Were you to take a phone call, you'd be thinking about the person in the room/cubicle/office next to you overhearing what you have to say.

If you're out and about - on the subway, walking around, in a restaurant - you don't want everyone hearing your private conversations. That's between you and the person you're communicating with. Plus, if someone outside your organization can be listening in, you're at risk of releasing confidential information. How's that for compliance?

Even during a meeting, you might want to text. This happens all the time! You're in a meeting with, say, ten people. You need to share something with only one of them, so you fire off a text. Texting is as private as conversations get in today's world. You have a right to that privacy. Any customers you work with deserve the privacy texting in business brings.

2. Permanence

Every now and then, for one reason or another, you need to look back at a text so-and-so sent you. (The same goes for email.) In a business setting, this kind of record keeping becomes exponentially more important. Particularly if you have some kind of dashboard or built-in compliance capability (like Text Request), the right people can see who said what to whom at what time. The permanence of texting in business is important for compliance, but it's also practical.

Most businesses have become accustomed to tracking and recording every conversation one of their employees has with a customer. Texting intrinsically has this function.  And if you do have a dashboard, one employee could also view conversations another employee had with another customer, as appropriate, such as in customer service or when handing a lead off from marketing to sales.

3. Power

Texting is the most powerful tool most businesses still aren't using. Before we get into the stats, just think about it. If you want to get in touch with any of your friends, how do you do it? You text. Need to quickly communicate with a coworker or colleague? You text. Schedule a time to meet someone? Text.

We text people for 101 reasons everydayThat's power. And that power comes from two things: how flexible texting is (for any reason you would communicate with a person, you could text them), and how much people do it (national average: 100+ texts a day, 99% open rate, 90 second response time).

Anytime you need to reach someone, you text them. To virtually guarantee that you'll reach a prospect or customer every single time is a need that cannot be overvalued in any business.

4. Preparation

This is big. When you're going to text someone, you can type, erase, type, edit - do whatever you want within that message before sending it. When you're talking face-to-face or on the phone, you can never edit your words. You can only say more. We've all had an experience (or 100) where we've spoken, and wished we could change what came out. Texting enables you to do just that.

In conjunction, most texts are also much shorter than, say, emails. Texting is concise whereas emails are typically verbose. Innate conciseness with the ability to edit content results in more efficient, streamlined communications for your business. That makes texting in business very appealing to a lot of people.

5. Polite

Unless you are waiting hand and foot on one person over the age of 50 to share some elaborate story with you, there is not one situation where answering a phone call isn't disruptive to your day. About 20% of calls are answered. There's plenty of reasons for this, but the primary one is that people are active. They're busy. They don't want to take a call because they're working on something else and have no idea how big of a distraction will be on the other end.

Texting takes all of this in the opposite direction, which can be crucial for actually getting work done. When a call comes in or a person walks into another's office, there's either an inconvenient interruption, or someone goes ignored. Neither of these are good. But a text can be temporarily postponed without harming anyone.

The average response time for a text is 90 seconds, and 95% of texts are read within 3 minutes of being sent. This tells us two things: texts are minimally distracting, and are generally attended to as a person reaches a pause or stopping point in whatever they're working on.

People are busy. By texting, you let the recipient know that you need to communicate with them, but that you also value and respect their other duties. Texting in business is polite. That's huge for employees and customers.

6. Preference

You can look around and see that people prefer to text. But let's put the nail in the coffin. About 20% of calls are answered. About 20% of voicemails are listened to. In fact, larger corporations admit to wasting thousands of dollars every year on voicemail services that no one uses. About 30% of emails are opened, with an average response time ranging anywhere from 45 minutes to 48+ hours (depending on industry, department, interoffice, etc.).

Calls, emails, etc. are effective in their own right, but if you're comparing them to what people do and enjoy, there's no contest. With over 100 used a day, "sending and receiving text messages is the most prevalent form of communication for American adults under 50" (Gallup, 2014). People spend more time texting than on any other form of communication - including face-to-face or in-person communication. In fact, texting makes up 33% of all mobile usage.

We can go on. If you would like more research, here's 24 statistics that prove texting is the largest void in business communication.

People enjoy texting. We do! We text because conversations can be private. We text because it leaves us a record of conversations, even addresses and other details we need. We text because it's a powerful way to communicate. We text because it's polite and respectful of others, and of what duties they have. We text simply because it's how we prefer to interact with the world around us. Who wouldn't want all six of these characteristics to be part of their business?