Mobile everything has been one of the fastest growing trends this decade. People are on their phones for a slough of reasons at all hours of the day and night. We’ve got elaborations on mobile trends and usage all over our site, and below are all the texting statistics you could ever want! Enjoy.
If you just want to know the number of texts people send every day, scroll down. Your numbers are highlighted in red. There’s charts, too! If you want details and explanations, keep reading.
Everyone wants to know how many texts are sent and received every day, and who’s doing all this messaging. The trouble is that this specific research is only conducted every several years. Trends suggest the numbers keep rising, but that’s difficult to confirm in between reports.
How many texts do people send every day? It’s not the easiest question to answer, but here’s everything we know.
Note that app-to-app messaging, such as WhatsApp and Facebook Messenger, is not included in this. (Those two combine for over 60 billion messages every day, in case you were curious.)
Global vs. U.S.
In June of 2014, 561 billion text messages were sent worldwide. That’s the most recent number we’ve got. Obviously that’s a rounded figure, but it brings us to roughly 18.7 billion texts sent every day around the world. (Tweet this!)
By the end of 2011, the United States was sending out 6 billion texts every day, or about 180 billion a month. At that same time – end of year 2011 – there were about 395 billion monthly texts being sent worldwide.
In other words, the U.S. was responsible for about 45% of the world’s texts. Not bad for 4% of the world’s population.
Between the end of 2011 and June 2014, global text usage grew from ~395 billion to 561 billion messages per month. That’s a growth of approximately 140%.
If – strong if – U.S. text usage grew by that same figure, then Americans sent 255 billion texts in June of 2014.
With very rough figures, we’ll extrapolate that the most recent data we have shows 8.5 billion texts sent every day in these here United States of America.
We do know that 81% of the American population are texters – they text at least on a monthly basis. For round figures, the U.S. has a population of 320 million. 81% of our population equals roughly 259 million people who text.
So. If 259 million people are sending out 8.5 billion texts a day, what does that account to? That’s roughly 32-33 messages per day, per person.
From here, we can keep breaking down the numbers by who owns what device and how old they are, but what’s the point? People under 18 aren’t included in a lot of the data, and those over 65 years old hardly do any texting. But we’ll get to that.
This is arguably the best data available, but we can’t say with complete assurance that it’s 100% accurate for today. Take it with a grain of salt.
By Age Group
The best research we have here is from Pew Research Center in 2011. They conducted another very thorough study towards the end of 2014 (released in April, 2015), but for some reason the new one didn’t include the number of text messages sent.
They did, however, show that text/SMS is the single most used feature on a smartphone, with 97% of all smartphone users having texted within the last week.
Coming in second was audio/video calls with a 92% usage rate, and the internet with an 89% usage rate. Think about that.
On mobile devices (which take up the majority of web traffic), people text more than they use the internet. That’s incredible.
Thankfully, in 2013, Experian Marketing Services released this report, breaking down text usage by demographic. Again, it’s been a few years since their report, which might mean the numbers are dated, but it’s the best public information we’ve got.
Per their report, those between 18-24 years old sent and received an average of 3,853 texts messages per month. In a 30-day month, that’s just over 128 messages per day.
As of 2013, American adults between 18-24 sent and received an average of just over 128 text messages per day.
The next group is adults 25-34 years old, which, admittedly, is a large age group to include. There’s 3 completely different life stages in this, which leads us to believe that the numbers would be skewed between those 25-29 and those 30-34. But I digress.
People in this age range averaged 2,240 sent and received texts per month. Based on a 30-day month, that’s just under 75 messages per day.
As of 2013, American adults between 25-34 sent and received an average of just under 75 text messages per day.
Those 35-44 years old sent and received an average of 1,557 text messages per month, which comes out to 52 text messages per day.
Adults 45-54 years old sent and received 998 text messages per month, or about 33 messages a day.
The 55+ group averaged 491 messages per month, translating into 16 text messages per day.
Let’s group some of these together for more a “comprehensive” and easy to remember figure (or just a fun fact to toss around). If we generalize these age groups American adults under 45 years old send and receive an average of 2,550 messages a month, or about 85 text messages per day. (Tweet this!)
If we've said it once, we've said it a hundred times. You've got to be constantly engaging consumers to stay afloat in business, much less thrive. You know this. You also know that mobile is big. It's been on the rise for years, and it's still growing. But you might not know some of these key statistics.
If you want to engage consumers (you do), you've got include these facets into your engagement strategy.
Key Statistic #1
"Click-to-Call" buttons are used over 3,000,000 times everyday. That's because the easiest thing for a mobile consumer to do from their smartphone is to click a button. Can they simply click one button to engage with you? To call you? To purchase from you? To text you? Is your website set up so that a consumer can get whatever they want from you with the simple click of a button? There's always an easier way to do something. In practice this will look different for everyone, but you've got to make everything on your site - especially next steps - as simple as possible.
Key Statistic #2
Your consumers spend almost 5 solid hours everyday on social media. Where are you? Look, social media's a big deal. It's not just a few websites and apps, it's the current state of the internet. The entire world wide web is now your social networking event.
Snapchat has over 200 million active users. Vine has over 200 million active users. Pinterest has 100 million. Facebook has over 1 billion daily users (who watch 100 million minutes of video everyday). Instagram has 400 million. Twitter has over 300. Tumblr has over 400. LinkedIn has over 400. YouTube has over 1 billion (with 6 billion hours of video viewed every month).
All of these people are spending 5 hours a day actively searching for something to engage with. Where are you? Reach out and hand it to them! Don't just have a profile, but actively use these platforms to share and engage and grow.
Key Statistic #3
Only 20% of phone calls are answered, which, to be honest, is surprisingly high considering nobody answers phone calls anymore. Email is still a really powerful too, but only 1/3 of emails are ever opened, and that comes with a 6+ hour response time. Text messages, however, have an average read/response time of about 90 seconds. That's unreal! You've got to be texting with consumers, leads, customers, etc. if you want to engage them.
Key Statistic #4
After deciding to actively engage consumers, it could take you about 6 months or more to see any significant results from it. Sure it could take less, but 6+ months is the benchmark. Don't be discouraged. Your ROI will come. It just takes time. There's over over 200,000 pieces of content (plus "likes," shares, status updates, comments, etc.) uploaded to the world wide web each and every minute of everyday. That's crazy! But there's hope for you.
The key with this statistic is to know that you've got to keep creating and engaging as much as you can. It has to be a priority, not just something you do. You engagements and content have to pool into something large enough that people can find you from out of nowhere. This typically takes about 6 months.
Implementing these key statistics will be crucial to your brand's engagement performance. We want to see you succeed and grow. If you'd like more information, or to talk through any of these points, please feel free to reach out or leave a comment!
People are texting for business all the time! They text to schedule a meeting, to check in with someone, to send a quick reminder, to wish a client a happy birthday, to talk business ideas, even to shore up and grow new business.
We text. It's just what we do. Texting is a natural extension of our own voice, and integrates seamlessly with our day-to-day lives. It's really interesting to look around and see how many people are using their mobile devices, what exactly they're using them for, and how they're communicating with others through them. While individuals embrace these new technologies and use them to benefit their own day-to-day lives, it's a rare occurrence when a business as an entire unit takes advantage of these incredible technologies.
If you're a gym, it's really easy and makes a lot of sense to incorporate one or several fitness apps into what you and your personal trainers do everyday. It completes the customer experience, and probably makes operations more efficient.
If you're an accounting firm, something like Drop Box makes perfect sense, because you and your clients can quickly and easily share important documents with each other, securely, from anywhere.
If you're a school, ebooks are a great tool because there's so many kids who don't have access to (or funds to purchase) books, and ebooks can help remedy that situation.
What does your business use technology for? What technologies do you wish you were using?
Technology is a beautiful thing! Sure, it comes with additional responsibilities, but the benefits when used appropriately are astronomical!
Texting is a technology that we all use. It's a staple of how we communicate. Individuals text for countless reasons every single day. And over 80% of professionals include texting for business in their tool belts to boost their careers. So why is it that only a handful of businesses have started having text conversations as a business unit?
Most businesses are constantly trying to catch up with where they need to be. That's just the way it is. Leaders see a few people do things one way, and eventually they start to do the same with their respective brands.
Texting - for full conversations, not just marketing - hasn't caught up with the mainstream of business communication, but the innovative leaders out there have begun to integrate texting into their professional, business communication as an organizational unit - complete with a clickable text number on their website.
They're using these business text numbers to have full conversations about anything from scheduling appointments to creating leads to closing sales to general communications to friendly reminders - really for every reason you as an individual might text someone. But they're doing it as a unit. They're doing it in a way that's manageable as a whole organization, in a way where they can have five or ten people (or everyone) from the same business texting for that business, and be able to keep tabs on who said what to whom and when.
We use mobile technologies every single day for hundreds of reasons, from leisure to education to communication. Most people text everyday to boost their business. And several businesses as entire units have started to incorporate texting for full conversations into their strategies - with impressive results, I might add. When will you make the jump?
The stat in this picture is inexcusable, primarily because it's completely avoidable. Every phone call is a chance to make a sale, to grab a referral, to make an upsale, and to create an advocate for your organization.
Between how many calls go unanswered, how many are placed on hold (86%), how many callers hang up after being placed on hold (32% immediately; 90% within 5 minutes), and how much your competitors gain from all this, you are losing about a quarter of your business potential - simply because you can't handle the volume of calls you get everyday.
There's several easy solutions to this:
Hire More People
If you can't answer all the calls that come in (and do so in a timely manner), it's probably not going to hurt you to hire another person (or several) to handle those calls. Hiring another employee means higher overhead costs for your business. But if you brought in 25% more revenue than what you're currently bringing in, would that cover your extra expenditure? I can't answer that question for everyone, because it varies so much between each business, but my guess would be that it would. Plus, if you're getting someone's business, it means your competitors aren't.
Make Them Email You
Can't handle enough calls? Have people email you! That's pretty simple, right? After all, you already have several, if not dozens or hundreds, of email addresses set up for your organization. But if you do choose to encourage more people to email you instead of call, you have to make sure you can answer every single one of those emails quickly. Why do people ever choose to call anyone? Because they want something, and they want it right then. If you take the average 6+ hours to respond to someone's email, that's too long. It won't decrease your call volume. It might even raise it. Also, only 20% of emails are ever read, so you' really need to make sure your staff is on point with responding to every single email appropriately.
Live chat isn't great for many things because there's zero mobility available with this option. But it's great as a supplement or replacement to phone calls because of its immediacy. People call your organization because they want something right at that moment, and email (typically the only other option) takes way too long. If you give people another instant gratification offer, like live chat, you'll be able to reduce the number of calls you get, handle more conversations simultaneously, and bring in more business that you would have otherwise lost from not being able to answer a phone call.
Let Them Text You
This is a great way to stand out. It provides everything your average consumer needs (that's why it's the most used form of communication in the world). People call because they want something instant. Well, SMS or text messaging is simply instant messaging on-the-go. Anyone with a cell phone can text you. People don't want to call you, they just want something right then. If you give them the opportunity to text you, they will. They know email takes too long, they don't want to wait on hold, and if they're stuck on live chat it means they can't go anywhere else. Plus, an employee can easily handle multiple text conversations simultaneously, which you can't do on a phone call. And someone can handle about 10X as many conversations in the same amount of time simply because texting is so much quicker.
People often do not want to have to call you. Mostly, they do this because it's easier than waiting hours or days for you to email them back. Consumers want something immediately. By not being able to handle all the calls you get, you're inevitably losing business opportunities. And since you're losing opportunities, that means your competitors are gaining opportunities. To remedy this, and earn a significantly larger amount of revenue, you either need to hire more personnel to handle the abundance of communications, or provide alternation options for those trying to contact you, such as live chat or text messaging.
One of the questions we get all the time is "Why text?" People are curious why we think texting should be a staple of business communication.
You and I both know why we text as individuals - it's quick, it's simple, it's convenient, it's natural, and it flows easily with our day-to-day lives. But rather than just feeling that something's useful and beneficial, here's a snapshot from various research studies that sum up why we believe personal, two-way texting is the largest void in business communication.
1. Only a third of emails are ever opened.
This means only a third of your audience is actually receiving your message. It doesn't really matter how important it is to you and your company, they won't see what you have to say 2/3 of the time. But texts have a 98%+ open rate. So if you need to get your message across, what's really the better option?
2. Only 14% of calls to businesses are answered without being placed on hold.
As a consumer, which we all are, this one really grinds my gears. If you don't have the personnel to handle every call that comes in without making people wait, that's fine. But I'm not going to waste my time waiting on you. I'll find somebody else who responds to my needs more than one out of every ten times. On the other hand, 95% of texts are read within three minutes of being sent, and nobody has to wait on hold. I'll take that option.
3. 84% of Americans say they can't go a single day without their cell phone.
Mobile dependence really isn't a bad thing. Like when the radio came out, and everyone depended on it for news and music, and then the television for news and music and cheap entertainment, mobile phones actually improve our daily lives and what we're able to do with them. Plus, texting's the number one form of communication from a cell phone. So if people can't go a day without their phones, and their number 1 use of those phones is texting, how do you think you should be communicating with consumers?
4. The first thing people do every morning is check their cell phones.
Your alarm goes off. What do you do? You roll over and hit the snooze button on your smart phone (or swipe to turn the blasted thing off). Then you check various social media notifications, the news sources you care about, and any texts that came in while you were resting. For businesses, this is prime time for engagement. What are you currently doing about it?
5. Americans check their phones 150 times everyday.
Everyone in business will tell you that you need to reach consumers where they are. Well, they're on their cell phones. All day. If they're checking 150 times a day, do they ever see anything from you or your company?
6. 78% of people who text wish they could have a text conversation with a business.
At no point during your day is being on a phone call not disruptive to whatever else you were doing, particularly if the other person has the gall to place you on hold. Wouldn't it be nice if you could just text throughout your day to ask your questions and get the answers you need?
7. 79% of bosses support texting for business purposes.
Texting doesn't always have to be for personal reasons. People text to follow up with clients, build relationships, and shore up business every single day. And most of their bosses are supportive of this, namely because anytime you improve efficiency and bring in more money, there's a strong chance your boss is going to be happy with you.
8. Nurtured leads make 47% larger purchases than leads who weren't nurtured.
You’re more likely to do more for, and spend more on, people close to you. You have a better relationship with them than you do with strangers. Texting, for anyone under 50, is a large part of how you keep up and further relationships with those you care about. Apply this same principle to a business. The customers you have text conversations with will be the the same ones you see spending more on your products and services.
9. 60% of website traffic comes from mobile devices.
Let's put two and two together. Most of your website's traffic comes from mobile devices. The number one form of communication from a mobile device is texting. It would make a lot of sense if someone viewing your website could directly text your business from their mobile phone, on which they're already viewing your website... Right?
10. Companies that excel at lead nurturing generate 50% more sales ready leads at 33% lower cost.
Man, I would love to make more money and spend less to do it! Lead nurturing is all about building relationships, and texting is often part and parcel of building relationships. Plus, one person can handle 10X as many text conversations in the same amount of time they can handle one phone call. One form of nurturing more sales ready leads at a lower cost would be to text with them.
11. Only 18% of people check their voice mail.
Talk about a dying medium. Coca-Cola and Chase both actually removed voice mail systems from they're corporate offices. Why? I asked a Coke exec., who gave a small chuckle and said, "No one ever checked them!" Problems and meetings were falling through because everyone would rather email or text.
12. 32% of callers placed on hold hang up immediately.
I don't care how well your business is flourishing, this is absurd. If 86% of calls are placed on hold (see below) and 32% of those callers hang up immediately, that's 27.5% of callers whose business you might never receive. People hate waiting! Being placed on hold does one thing. It tells the caller that their call isn't that important to you. Consumers greatly value their own time, and tend to take offense when you say their needs don't matter.
13. 86% of phone calls to businesses are placed on hold.
See point 12, and think about how much business you're losing, and how much extra stress you're placing on employees, by not being able to handle these calls. Why can't I just text you? If people can text you, you'll cut down on the number of calls received, which cuts down on expenses paid to handle those calls, and you'll stop losing people who simply hang up when they can't reach you.
14. Texting is 10X more efficient than a phone call.
And that's after you account for sending/receiving several messages to complete a conversation. Even if you're a complete skeptic and take it down to only 5X more efficient, that's still 5X the efficiency that you're missing out on! Why would you want to miss out?
15. 95% of texts are read within 3 minutes of being sent.
Keep in mind that only a third of emails are ever read, and that only 14% of phone calls are answered without being placed on hold. Now tell me you wouldn't love for your message to be read by 95% of your audience within three minutes. And tell me that you wouldn't love for everyone who tries to reach your business to actually be able to reach you quickly, in the manner they prefer.
16. 89% of consumers want another customer service option.
Have you ever dealt with anyone's customer service? Then you probably thought a few of them could have done things better. If almost 90% of people want another option, and if almost 80% of texters actively wish they could have a text conversation with a business, then it's reasonable to say that you should provide consumers with the option to text your business (for customer service, lead generation, or otherwise). Don't you think so?
17. About 3 million people click on click-to-call phone numbers every single day.
You know when you go to a website and you see a phone number somewhere on the screen? If you're on a smart phone, you can click that number to start a call to that business. About 3 million people do this everyday. Now imagine if they could click on a number that opened up a text directly to your business. People would rather text you than have to call someone else.
18. 35-50% of sales go to the vendor who responds first.
In sales, timing is huge. It's so important that almost half of all sales go to the first company to reply to a consumer's needs. From above, we know that only a third of emails are even opened, only 14% of phone calls are answered without being placed on hold, and that 95% of texts are read within 3 minutes of being sent. If you need to have super quick responses to ensure sales (you do), which method of communication do you think you should go with?
19. "Sending and receiving text messages is the most prevalent form of communication for American adults under 50."
Don't take my word for it, take Gallup's! Texting isn't just for tweens and hip Millennials. Texting is a staple of how we communicate daily for casual and important things. Everyone texts, for everything! It's time you joined the conversation.
20. Texting is the most used data service in the world.
Yes, more mobile device data/usage is taken up by sending text messages than by anything else - even Facebook and emails! If people text more than they're on social media, and you know people are all over social media, don't you think it's about time that you started reaching people where they interact with others most?
21. Adults under 50 send and receive over 85 texts every single day.
People are already texting all the time, everyday. Rather than disrupting people's days by, say, trying to get them to call you, open yourself up for them to text you. People text for myriad reasons. Why wouldn't they text you to schedule something or learn more about what your business offers?
22. 81% of people who text, text for business purposes.
So many people are already texting for business purposes, but they're using personal cell phones. There's no professional or centralized platform for all these business professionals to hold text conversations. But they do understand the value of texting - how it builds relationships, how it makes a lot of conversations more simple, how it's so natural for everyone to do these days. Do you?
23. Text messages have a 99%+ open rate.
And that includes spammy, marketing texts. If you send a text, it's virtually guaranteed that your message will be read, and quickly (95% will be read within 3 minutes)! Up to 50% of all sales go to the vendor who's quickest to follow up with a lead. What's quicker (and more personal) than a text?
24. 61% of businesses wish they could send and receive texts from a business number.
Most businesses wish they were already texting professionally. Wish no longer! For those that already want to be sending and receiving texts as a business, from a business number that is not your personal cell phone, we have a great solution for you! For the 40% of you who don't already wish you could be texting professionally as a business, please know that you are 1.) the minority, and 2.) behind the times.