Mobile everything has been one of the fastest growing trends this decade. People are on their phones for a slough of reasons at all hours of the day and night. We’ve got elaborations on mobile trends and usage all over our site, and below are all the texting statistics you could ever want! Enjoy.
Text Request is improving business advertising campaigns by enabling businesses to manage text messages from their customers.
Instead of asking customers to call or email, businesses using Text Request can simply ask their audiences to text them for a quote or additional information.
By making their call-to-action the preferred form of communication for American adults under 50, businesses advertising their 10-digit text numbers are reporting percentage ROI’s in the thousands.
A recent CTIA and Nielson study reveals that the number of text messages sent each month increased over 7,700 percent in the last decade. A more recent study shows that consumers 18-44 y.o. keep their smartphones by their side for 22 hours of every day.
How Text Request Boosts Advertising
By engaging in text conversations, businesses are meeting customers where they prefer to be met, tearing down barriers to entry and improving the sales cycle.
Businesses spend billions on promotions trying to get consumers into their stores and onto their websites. However, consumers mostly see these promotions outside of business hours, while reading or watching TV before or after work, when there is little to no chance of reaching a business if they tried.
“It just makes sense,” says Brian Elrod, Text Request co-founder and CEO. “Anytime I read or watch something I see ads, but that usually isn’t during my work day. When I do see them, though, my smartphone is either in my pocket or sitting on the couch beside me.
“If I see an interesting ad, it makes sense that I should be able to shoot that business a quick text that I’m interested. Otherwise I’ll just go on with my life, forgetting that business and how they can benefit me.”
“They already want me to call them or email them,” says Director of Communication James Dawson. “Why can’t I text them?
“Everybody texts,” continues Dawson. “Over 80% of business calls are put on hold. Only 18% of people check their voicemail – Coca-Cola’s corporate office in Atlanta threw it out entirely. People prefer to communicate through text, and people run businesses. So why aren’t businesses texting? We connect those dots.”
More About Text Request
Text Request is not a mass texting or SMS marketing tool. Users will never receive unsolicited messages from Text Request, nor from the businesses they choose to communicate with.
Other than standard text messaging rates from cell phone providers, Text Request is completely free to consumers.
There are no downloads needed and no contracts to sign to use the system. Click here to learn more about how Text Request can work for you.
Text Request increases security and improves security departments by enabling students, residents, and attendees to text in security-related tips.
Efficiently utilizing the “see something, say something” mindset, this ability to text for safety measures without an expensive automated system greatly benefits organizations and their patrons.
A recent CTIA and Nielson study shows that the number of text messages sent each month increased by more than 7,700 percent over the last decade. Texting is the preferred means of communication for adults under 50, particularly in confrontational situations.
“It just makes sense,” says Brian Elrod, the company’s co-founder and CEO. “If I’m in a crowded area, and I see something suspicious or dangerous going on, I’m not going to strut over and try to stop it, but I’ll gladly text somebody who will.”
With residents and tourists able to “text-tip” police departments about drug trades, violence, theft, overly-loud parties, and even when one car backs into another in a parking lot, this new text management platform could have a huge impact on cities and police departments.
The same applies to students in schools and colleges everywhere, who can instantly notify their Security Enforcement Officers of suspicious behavior or weapons around campuses.
Receiving information as quickly as possible is crucial to preventing and resolving crime. Text Request makes this easy, by communicating in the most efficient way possible.
How Text Request Works
No one needs to download any apps or expensive software. And there are no contracts.
Patrons simply text a 10-digit number, just like they’d text anyone else. Organizations receive these alerts immediately, as they are happening, and can respond in real-time to clarify a situation or to tell the alerting individual what they should do.
Text Request is not a mass texting or SMS marketing tool. Users will never receive unsolicited messages from Text Request, nor from the organizations they communicate with.
Text Request is an online tool that brings organization to the most used form of communication – the text message. Click here to see how Text Request can help your organization.
Chattanooga tech startup Text Request is revolutionizing business communication with a platform designed to provide real-time, 2-way text conversations between customers and businesses.
Text Request enables consumers to text their favorite businesses, just like they text friends and family. The company is fulfilling its mission by allowing the public to use standard text messaging to request and receive information from small businesses, schools, non-profits, and more.
A Pew Research Center study cites that 33 percent of American adults prefer texting to all other forms of communication, and that 95 percent of Americans under the age of 18 are active texters. Additionally, a RingCentral survey shows that 78 percent of people wish they could have a text conversation with a business.
Texting for business is expected to continue growing rapidly as mobile Americans transition from call-based to text-based communication. Businesses can take this data as a sign that consumers would rather text them than call.
“These days people don’t want to make calls or send emails,” said Brian Elrod, the company’s co-founder and CEO. “Text Request is easy, fast, and at their fingertips—and that makes customers happy.”
How to Use Text Request
There are no apps to download. Consumers simply send a message to that particular business’ 10-digit text number, just like they would any cell phone.
Businesses can initiate conversations and respond to texts in real-time through their Text Request account. It takes a business about 60 seconds to sign up, choose a number, and start texting. Texts can be managed from any internet-connected device.
Text Request is not a mass texting or SMS marketing tool, and users will never receive unsolicited messages from Text Request nor the businesses they choose to communicate with. Other than standard text messaging rates from cell phone providers, Text Request is completely free to consumers.
How Text Request was Created
Text Request was conceptualized by Jamey Elrod, along with co-founder and chief technologist Rob Reagan, after discussing a restaurant trip during which she and husband Brian thought, “we wish we could just text our server.”
“Our business platform uses custom-designed technology to put our users in control of communications with their customers,” said Reagan. “With our tool, businesses can handle 10X as many text messages in the same time they could handle one phone call.”
The platform allows businesses to collect, synthesize, and respond to incoming customer messages.
Launch & Early Users
Text Request rolled out a beta launch in summer of 2014 to a diverse set of initial customers within a variety of consumer segments, including hospitality, education, places of worship, and food and beverage.
These beta test users and others have encouraged their customers to contact them through the Text Request platform, and have reported growing satisfaction with the tool.
“More and more of our guests are beginning to prefer texting the front desk instead of calling,” said Andrew Arnold, front desk customer service specialist at the local Springhill Suites Marriott, one of the initial beta customers.
“The value to our customers comes in the simplicity of the service from their perspective, coupled with the ease of accommodation and efficiency from the business’ perspective.”
Text Request is currently expanding nationally, and is performing additional testing in various markets across the country. To try a free demo of Text Request, click here.