How to Use Text Messaging (SMS) to Grow Your Law Firm

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As a private practice lawyer, you have to run a business while providing great work for your clients. That means, on top of your cases, you have to deal with things like:

  • Generating new clients
  • Time management and billing
  • Appointment scheduling and confirmations
  • Hiring employees, and more

It can all seem overwhelming at times, but you’ll be surprised by how much text messaging can help you. That’s why I’m going to show you five ways to use text messaging to grow your law firm.

1. Generate new clients.

Clients bring revenue and revenue fuels growth. Lucky for you, our SMS Chat makes it easy to start conversations with leads directly from your website.

SMS Chat works on both desktop and mobile devices. On desktop, website viewers start a conversation with you just like they would through any other live chat option. The difference is your replies go straight to their cell phone in real-time.

These two-way, mobile phone sms messages are much more effective for converting leads into clients, namely because viewers don’t have to stay on your webpage to talk to you via text messages. They also have a significantly higher open rate than messages sent through traditional email marketing.

With Text Request, people would text your business phone number. So everything goes to a professional dashboard instead of to your team members' personal cell phones. Here’s our guide to SMS Chat.

"I love that Text Request’s SMS Chat gives potential clients a way to contact me directly from my website. Many people would much rather do that than sit at their computer to draft an email or play phone tag. Most of my clients don’t even check their emails until the end of the day, but they’ll check their texts hourly. We can get work done so much faster by collaborating over text." - Jim Bendell, Bendell Law Firm

2. Schedule appointments and send reminders.

It’s easier to schedule appointments through text than through phone calls or emails, and SMS reminders are more effective than calls, voicemail, direct mail, or email.

That’s because 99% of texts are read - and in only five seconds after being sent, too, on average.

Text messaging is the most effective way to reach who you want when you want, which is perfect for scheduling consultations and sending appointment reminders and other important dates. So how does it look in action?

Let’s say a new lead comes in online or through text. You send a text saying:

Hey Marjorie, I would love to meet with you. Grab a time on my calendar that works best for you.

Or your assistant can follow-up saying:

Hi Marjorie, Mr. Roberts is available Tuesday at 10am and Friday after lunch. Would one of those times work for you? - Ruth

One reason these messages work so well is that clients can see and respond to them throughout the day, even if they’re at work. They can’t always take a call or check their personal email.

A reminder text might look like this:

Hey Jude, remember your court date is Wednesday at 9am in courtroom C at the downtown courthouse.

You can use these text templates to suit the needs of your own law firm and increase response rates. 

Your clients can even opt-in for these reminders when you build an sms subscriber list. This helps build your contact list and gives you one other marketing channel to keep your clients engaged.

3. Manage time and billing.

Multiple users can view a shared Text Request dashboard. This is great if you have multiple people texting with the same client. You can always see who said what to whom at what time.

And because every message has a time stamp, you will be able to easily keep track of how much time you spend consulting clients via text (and bill them accordingly).

Texting gives you a lot of flexibility, too - especially if you text through your current business phone number. You can be “on call” 24/7, or you can only text while you’re at the office. You could text through only your main office line, or everyone on staff can have their own business text line.

Your clients can even opt-in for these reminders when you build an sms subscriber list. This helps build your contact list and gives you one other marketing channel to keep your clients engaged.

4. Vet and hire employees.

Hiring can be a chore, but it’s a lot easier through text. Just have candidates text you a picture of their resume. It takes two seconds for the candidate and 10 seconds for you to tell whether it’s someone you want to meet.

If you do, you simply text them back saying I’d love to talk, are you available at [this time]?

5. Create permanent records of all conversations.

Every text in or out of Text Request is permanently recorded. Messages cannot be deleted, and you can even print off conversations - or download PDFs of them - for your own files.

This automation keeps your firm TCPA compliant and organized.

Every first message to a contact also goes with an opt out message. If a contact doesn't want to text with you, they reply STOP, and Text Request does the work to unsubscribe them from receiving text messages from you again.

If they ever want to opt back in, they text START, and then you can text them again.

How can your law firm start texting?

There are three simple steps to incorporate text messaging into your marketing campaigns and lead generation strategy.

1. Pick your plan on our Pricing page. All plans come with all features, unlimited contacts and users, no contracts, and a 30-day money back promise. So choose a plan based on how many messages you think you’ll use.

2. Choose whether to use your current business phone number or get a new number from us. There’s no cost difference for adding these text messaging services. If you choose your current number, we’ll verify it and then add it to your account.

3. Start texting. We offer free training daily, or you can jump in and start texting on your own!

If you still have questions, click the chat bubble or contact us to learn more about Text Request as a text messaging platform.