7 Text Request Features Perfect for Inbound Marketing
Inbound marketing is the process of capturing the attention of people who are already interested in what you offer. Text messaging should be a key part in your inbound marketing strategy, because 90% of people would rather text your business than call.
Text Request has several features that compliment your inbound strategy, making it easier for you to capture and convert your targets. I’m going to tell you about six of them.
1. Use SMS Live Chat to eliminate barriers.
Fun fact, customer hate barriers. There’s too much information out there, and you have to make it easy for people to get what they want.
Our SMS Live Chat is perfect for eliminating those barriers, because it lets customers text your business from your desktop or mobile website. Messages come into your Text Request account, and your replies go directly to their cell phones.
Viewers are no longer required to stay on your website and wait in a queue for a representative to answer them. They can text in to get the information they're looking for quickly, and move on with their day.
“Our inbound conversations have doubled since using Text Request’s SMS Chat” - Steven Fletcher, Signature Bail Bonds of Tulsa
Adding SMS Live Chat is simple:
- Go to your Text Request Dashboard
- Click on “Integrations” on the left hand menu
- Select SMS Chat
- Copy that code and insert it directly into your website's code
Using SMS Live Chat will get you and your potential customers talking more quickly, which will help you turn more viewers into customers with less effort.
2. Make Click-to-Text your competitive advantage.
Most potential customers find you from their mobile phones. They’d also rather text you than call or fill out a form. Click-to-Text lets people click a button on your website to send you a text.
You can also add a “Text me” link on your Instagram business profile, and a “message extension” to your google ads. This lets people text you straight from Instagram and Google.
You’ve got a few options for adding Click-to-Text to your website:
Option A ➡ Create a simple button.
- Go to Integrations
- Click “Click-to-Text”
- Enter the button text
- Click Generate
- Copy the code, and send it to your webmaster to add to your site
Option B ➡ Add it to an existing element on your website.
- Go to Integrations
- Click “Click-to-Text”
- Go to the “Existing Element” section
- Find the Element ID in your website code or analytics
- Add the ID in Text Request
- Click generate
- Send the code to your webmaster to add to your site
You might want to use this next option if you already have a call-to-action button on your website that you want Click-to-Text added to.
Option C ➡ Copy and paste a clickable link.
The simplest way to add Click-to-Text to your website is to by hyperlinking a button or text with “SMS:1[your 10 digit number]”. The end result looks like this: Click here to text us from your phone. The underlying code is:
<a href="sms:14232180111">Send us a text!</a>
3. Make keywords a part of your marketing.
Keywords put the power in the hands of your customers, which is what inbound marketing is all about. One use for keywords is building your subscriber list, just like when you subscribe to a blog with your email.
Every time a customer is interested in receiving your offer (updates, eBooks, etc.), all they have to do is text in your Keyword. Your call to action could be:
“Text in STATEOFMARKETING for our 2019 State of Marketing Industry Report.”
When they text in that keyword, you can automatically send them a welcome message and a link. As you build your list, you can also send subscribers relevant updates, like when your next eBook comes out.
One way we use keywords is for our presentation and webinars. For instance, if you text “bootstrap” to (423) 218-0111, you’ll get a slide deck and notes for Bootstrapping Your Startup to $1Million.
To set up keywords:
- Go to the Keywords tab of your Settings menu option
- Click the Add Keyword button
- Type in your new keyword (e.g. LOVETHEBLOG, COUPONS, etc.). This is what people will text you to subscribe to that keyword
- Enter your automated response
- Click Next
4. Save time with autoresponses.
Autoresponses can be used like an out of office email, to share information (like with Keywords), or even to gather information. Let’s say someone texts you for a quote from your “Text us for an Estimate!” call-to-action. Your autoresponse could be:
“Thanks! Please make sure we have these details so we can give you the best estimate: square footage, preferred material, number of gates, height of fence.”
This allows you to be fully prepared for your one-to-one conversation, so you can close the deal before competitors even have a chance to respond!
To set up an autoresponse:
- Find the Autoresponder tab under Settings
- Click Create New
- Enter the name of the Autoresponse (for internal use only)
- Enter the response
- Choose manual or scheduled
Related: How to Create and Use Autoresponses
5. Save time with saved responses.
Do you ever find yourself typing in the same response over and over again? Then saved responses were made just for you! All you do is type the message once, save it, and re-use it whenever you need.
Saved responses help you improve productivity and consistency, and are best used for common questions and situations like:
- Frequently asked questions
- Scripted sales or customer service follow-ups
- Event details
- Requests for online reviews
- Scheduling confirmations and reminders
They work really well if you're fielding similar inbound questions and comments. Talk to your team when thinking about which saved responses to set up. Collect the FAQs, and which important events you have coming up that will bring in a lot of similar questions.
To set up saved responses:
- Go to the Saved Responses tab
- Click the Add Saved Response button
- Give your saved response a name (e.g. Google Review, Pricing, etc.)
- Type out the message you want to save
- Click Submit
6. Stay on the same page with shared dashboards.
Context is everything, and customers never want to repeat themselves. That’s why having a shared dashboard is perfect for keeping all members of your business in the loop. With Text Request, everyone on your team can always see what’s going on.
This makes handoffs as seamless as possible. If you are working with a customer and then go on vacation or get caught up in another task, another employee can pick up the conversation without missing a beat.
There is no special set-up for the shared dashboard. Just add users to your account. You are allowed an unlimited number of users per dashboard.
To add users:
- Go to the Users menu option
- Click the Add a New User button
- Enter the new user’s information
- Assign the User Role
- Now they are good to go
7. Use Zapier to create inbound triggers in your CRM (and other services).
Text Request is now a part of Zapier integrations. With Zapier you can sync Text Request with your current CRM (or other software service), so that messages and contacts in one are automatically updated in the other.
Let's say you're a Text Request customer who also uses SalesForce. When a new contact uses your website’s SMS Live Chat, Zapier automatically takes that contact information and adds it to your SalesForce account.
From here you can automatically add tags to that contact, trigger marketing automations, and generally get this new contact into your sales process without taking any manual steps.
With Zapier, you can maintain your current software and use Text Request as an extra tool to help you drive sales!
Inbound marketing gives the power to the customer. It is your job, as a provider, to give customers opportunities to interact with you and get what they’re looking for quickly.
To start using Text Request for inbound marketing, schedule a time for a quick demo. We are more than happy to help you set up all of these features.
Inbound marketing is all about bringing people in. Once you’ve gotten their attention, Text Request helps you take care of the rest!