How to Use Mobile to Quickly Grow Your Business and Website
According to the latest Pew research, 95% of American adults own a cell phone. And 77% of American adults own a smartphone specifically. Clearly, mobile is everywhere.
In short, research shows a continual increase in smartphone ownership over the years. In fact, ownership has increased so much over the last decade that smartphone sales have effectively leveled off, because everyone who can afford one already has one.
Research also shows that those with higher household incomes (i.e. consumers with more discretionary income) are more likely to own smartphones (93%).
People spend hours a day on these devices, and as you've likely noticed, we turn to our smartphones all the time for everything. We use them for entertainment, for connecting with others, and for work.
So essentially, most people own a smartphone, and those of us that do use them all the time. Mobile is a huge part of our lives!
Now combine this with the fact that 35% - 50% of all sales go to the vendor who responds first.
Everyone's on their phones, and most sales go to the first brand to reach them. So what should you do?
You should be mobile! And you should be fast.
What does that mean, exactly?
In this case, it means being where your targets are exactly when they need you. The whole idea of mobile is "quick and at my fingertips." So your brand needs to be quick and at customers' fingertips.
If you're a business or website that relies on communication with customers and clients, you need to be texting with them.
Texting is the most prevalent form of communication in the world, and it's the #1 use of cell phones.
77% of American adults are searching for your website from their smartphones (which comes out to about 250,000,000 people). You need to be where they are, and be the first to reach them!
What's quicker than texting?
Customers are reaching out to you for quotes, to ask questions, and for a slough of other reasons. And you're probably not the only brand they're reaching out to! How can you be sure you're the first to respond?
And after you're the first to answer, you'll have the best shot at winning their business.
Besides, what's more effective than texting?
95% of texts are read within 3 minutes of being sent. That's incredibly powerful!
How long does it take you to see and respond to the average email? Most studies say hours.
More than 3/4 of Americans are looking for your business from their mobile device. Be there for them, when they want and how they want. Text with your targets and customers.