10 Videos from People Every Marketer Should Learn From
Whether you’ve been in marketing for years or are just starting out, you know the field is continually changing. With so much information out there, you need to constantly learn new ways to grow your skills and accomplish your goals. But that’s not easy!
That’s why we’ve put together this list of videos from 10 experts marketers like you will appreciate.
These videos cover topics related to both business and personal life—from learning your audience, to being able to self-evaluate. By the end of this article you’ll have a list of tips and accompanying videos you can use to set new marketing goals and perform at a higher level.
10 Videos All Marketers Should Watch
1. Innovator Paul Sloane asks you to expect the unexpected.
Having an open mind, no matter what stage of your career you’re in, is important because technology and trends constantly change. To avoid getting stuck in one pattern of thinking, Paul Sloane recommends thinking laterally (or indirectly).
To actively practice lateral thinking, Sloane says to:
- Change your routine
- Allow things to happen randomly
- And welcome the unexpected
Marketers face changes and problems every day. Having an open mind helps with problem solving, which in turn helps you reach your full potential.
2. Best-selling author Simon Sinek challenges you to play the infinite game.
What’s the infinite game?
The infinite game is survival. It’s undefined, there’s no winner or loser, and it has no end. In other words, it’s like running a business. The better you play the infinite game, the longer you get to stay in it. But if you do bad, you might not get to play anymore, and your business may go under.
Sinek says there are five things any leader needs to do if they want to keep playing the infinite game:
- Have a just cause
- Be courageous
- Trust your teammates
- Find a rival
- And be flexible
Sinek believes you can be a great leader without being a director or vice president of your company. Learning how to be a leader, despite your role, can help you focus on your goals and communicate better with peers.
3. International success coach Samantha Kris wants you to create goals that matter.
Setting goals is important for any professional to achieve the most within a given amount of time. But success coach Samantha Kris believes the goals you set need to matter if you’re going to succeed.
What does she mean by goals that matter?
Kris say real goals should be:
- And lucrative
The best way to make sure your goals matter is to write them down. Short term or long term, write them down and check to see if they resonate with you, empower you, call you to action, and offer you lucrative rewards.
4. SEO expert Brian Dean wants you to rank first on Google.
SEO is a part of any marketing departments goals—and you can start tinkering with it for free.
Brian Dean says the best way to get started is by creating content that has:
- Zero fluff
- Action-based information, rather than opinion-based
- External links to authority sites
- Internal links to keep the person going through your content
5. Professor Christopher Emdin invites you to learn how to teach.
If you can teach someone something, that means you know the topic inside and out. You also bring more value to your peers when you can give them knowledge and inspiration they can take with them.
Being a good teacher ultimately means understanding your target audience and what resonates with them.
So how do you become a better teacher?
Professor Christopher Emdin says you start by watching other teachers. Who is a mentor or a role model in your peer group that you look up to? Identify them and pay close attention to how they talk and move whenever they’re inspiring others.
Emdin says the “magic” good teachers and mentors embody can actually be learned if you watch and practice their same mannerisms.
6. Gary Vaynerchuk, CEO of VaynerMedia, invites you to self-evaluate.
Figuring out your strengths and weaknesses is the only way you can become the best version of yourself. Gary Vaynerchuk believes that by having self-awareness, you ultimately figure out where you need to spend your time and effort growing in order to perform better as a marketer.
So, write down a list of things you are good and bad at. Rank them from best to worst, and have a friend look at them and give feedback. Vaynerchuk says the key is to not get defensive, and instead focus on creating opportunities where your strengths can shine.
7. International keynote speaker David JP Phillips wants you to craft your story like a cocktail.
No matter what you’re selling or what your brand is, there’s a story behind it. And stories make things more valuable.
David JP Phillips says stories create something he likes to call the “angel’s cocktail,” which is all the motivational hormones (dopamine, oxytocin, endorphins) hearing an intense story releases in our brains.
Biologically, humans can’t help but be sucked into a good story (just look at the movie industry).
So figure out your and your company’s story. The parts that excite you will probably excite your audience too. Phillips says the key is to genuinely love the parts you tell.
Take time to write down potential stories and index them. As you tell them to others, take note of the parts that engage your audience the most and continue to emphasize them.
8. Comedian Steve Harvey wants you to find a mentor.
It’s always best to learn from those who have done it already. Mentors and coaches have real world experience and can share feedback that you can’t get in a book.
Go out and find a mentor—but remember, you are asking this person for their time. What can you give them in return? Some mentors want nothing in return, while others may prefer for you to do tasks for them as an intern or assistant while they teach you. In either case, always focus on bringing value to their table.
9. Brand veteran Mark Morin asks you to turn your focus from products to people.
People want to feel connected to things—especially when they spend money on something. Building trust and relationships is key to maintaining a healthy customer base, because it keeps people choosing you over your competition.
Mark Morin says you can build trust by viewing your customers as people instead of as consumers.
Make them feel special by focusing more on giving than receiving. Find out what you can give your customers, without asking them to buy.
Morin says you can do this by:
- Focusing on what unique features and services your company brings to the table
- Investing in data to know your customers better than your competitors
- Prioritizing the creation of a flawless customer experience
10. YouTube personality Evan Carmichael needs you to stay motivated so you keep practicing, practicing, practicing.
Any good marketer knows it’s dangerous to think you’re doing something the best way it can be done—because even if you are, the field will change fast.
Evan Carmichael says the only thing you can do is to keep practicing what you're good, or not good, at. And to do that, you’ll need to stay motivated.
Carmichael believes in taking time out of everyday to read or watch something motivational (just like the videos above).
Don’t Stop Learning
The most important thing you can do as a marketer, is to continue to learn and grow. Take time each day to work on one of the goals from the professional listed above.
Seek out mentors with similar experiences, and, finally, just get started.
“You don’t have to be great to start, but you have to start to be great.” - Zig Ziglar
Related: 9 Ways to Stay Motivated at Work