Once you start using Text Request, you have to let people know your business texts. If you don’t, no one will text you, because they won’t know they can! So here are 9 ways you can let people know your business texts.
1. Send out newsletters or emails.
Let’s say you keep your audience updated by sending newsletters. All you have to do is add a paragraph, sidebar, or some other note telling people you’re now texting and why. Here are a few examples.
“We always want to make your experience better, so we’ve added the option for you to text our office directly! Text us at [423-218-0111] for any and all of your customer needs.”
“To make things easier for everyone, we’re going to start confirming and rescheduling appointments by text. Please send your name to [423-218-0111] so we can make sure your information is up-to-date. Thanks!”
“Folks, we know a lot of you don’t answer many calls or emails. You’re busy, and we get that. That’s why we’ve started using Text Request. We’ll text you if we need to reach you, and you can always text us at [423-218-0111] for any of your customer needs.”
Of course, you can say whatever you want so long as you let people know what’s going.
2. Share an interoffice memo.
Unless you’re a sole proprietor, it makes sense to let everyone else on your team – maybe even the whole company – know that you’ve started texting.
A simple email or text will work fine. Example:
“Hey guys, we’re now using Text Request to communicate with [Our Audience] about [Purpose] through text. Let me know what questions you have, and keep in mind that Text Request offers unlimited support to anyone who wants it. Best,”
It’s good to post a notice on any message board (online or physical) your business might have, too. You want to make sure everyone who might be affected by Text Request is on the same page.
3. Advertise it.
There’s usually a call-to-action at the end of an advertisement or marketing campaign. “Visit our website.” “Call now!” Etc.
Whether it’s on the radio, TV, Facebook, magazines, or anywhere else, you can now add “Text us at (XXX) XXX-XXXX!”
Most people under 50 would rather text you than call. People can still text your business even if it’s closed for the day (which is when many advertisements run).
Plus, this lets your audience know that you have a great new option that your competitors probably don’t have.
4. Use Click-to-Text on your website (and other places).
Click-to-Text is a piece of code that lets mobile viewers click a button to open a text addressed to your business.
We recommend adding it to your website for several reasons – leads, quality contact info, it’s convenient, etc. This will also let every person who views your website know that texting with your business is an option.
It’s a powerful tool for mobile engagement, but desktop viewers will still see your call-to-action – “Text us for a quote!” or whatever you choose – and get the message.
This is a simple, passive way to let everyone who views your website know that your business texts. It will probably help you generate more leads, too!
For more on setting up Click-to-Text on your website, Google Adwords, Google Business Listing, and Instagram page, view our guide to small business texting.
5. Spread the message by word of mouth.
“What’s the best way to reach you?” is a very common question. Now you can reply with “Just text me.”
In fact, almost any situation that comes up involving you or your business brings a chance to tell people how you stand out.
Does texting make your job easier? Does it improve any operations? Are you ever talking with prospects who you think should work with your company? Is a friend simply asking what’s new with you?
These are all situations where you can toot your company’s horn and share what you’re doing to stand out.
6. Add it to your voicemails or email signatures.
Leaving a message with a customer or prospect is the perfect time to share your contact information.
People instinctively do this through their email signatures, and that’s a great place to include your text number. Example: “(XXX) XXX-XXX (Call or Text),” or “Text our office: (XXX) XXX-XXXX.”
The end of any voicemail is another great place to sign off with your text number. After your message, you normally prompt people to call you back. Now you can add “or just text me at [this number].”
Even if people choose to contact you through ways other than text, they will understand that text conversations are an option with you and your brand.
7. Write a blog post or press release.
The people who check your website announcements and/or blog are the same people you want to know that your business texts.
You should post something discussing that you’ve started using Text Request and what you’re using it for.
If anyone on your team writes for other publishers, a case study is also a great way to highlight your business. It will let people know your business texts, and help to earn your business more credibility.
Publicly breaking down why you started texting and what benefits your business has seen from that can do wonders for everyone!
8. Add it to flyers, posters, or handouts.
Most businesses and organizations print things. You put flyers up on your office doors, you make business cards, you create marketing materials.
There are dozens of cases where you might need something printed or made, and all of them are opportunities to let people know your business texts.
A simple “Call: (XXX) XXX-XXXX ; Text: (XXX) XXX-XXXX” works well when you just need to get your contact info out there. Or you can choose a call-to-action, such as “Text us for a free quote” or “Text us with any questions.”
You already print, display, and hand out these materials to share information. They’re perfect places to let people know they can text you, too.
9. Post on social media.
Using social media to let people know your business texts is one of the more important steps you should take.
Sharing on social media sites helps your website in search results (Google, Bing, etc.). It’s where most people spend a significant chunk of time, and it’s where your brand already has followers who keep up with you.
Let your audience know they can text you, and encourage them to do so! We even have albums full of images to help you get the word out on Facebook, Instagram, Twitter, LinkedIn, Pinterest, and other sites.
Choose a picture that’s right for you, then make a post that includes your text number and why you’re using it.
Something simple will work just fine. Like, “You can now text us to schedule your appointment! (XXX) XXX-XXXX”
For best results, post several times over a few weeks. And if you have the option, pin one of those posts to the top of your profile.
Not everyone is going to see everything you post every time. Posting more, and keeping those posts at the top of your profile, will increase your visibility.
Your audience doesn’t just live in one place, nor do they only communicate through just one medium. It’s important to let people know your business texts in several different ways, because you want to make sure your people see and remember your message.
Once people know they can text with your business, you’ll be able to foster more and better communication that will grow your business!