4 Effortless Business Texting Strategies to Increase Sales

Effortless Business Texting Strategies Increase Sales

Mobile is changing consumer behavior, and business texting can help you adapt successfully.

For reference, “business texting” is text messaging as a brand, with organization and a unified voice.

You might text with prospects, customers, employees, or subscribers. You might text using your smartphone or a management tool like ours.

But what makes business texting different from texting with your friends is that conversations are easily managed as a team, or as a business.

Texting is one of the most commonplace things you or I do, and it’s this simplicity that makes texting the most used, most popular, and preferred form of communication today!

The move to mobile can be a tricky switch, but these business texting strategies will help you adapt alongside consumers, and excel in a mobile-first world!

Strategy #1 – Use business texting to get more leads.

If you want to make sales, you need someone to sell to. And texting can help bring you more people, especially mobile users.

You’re probably familiar with Click-to-Call, where you can click a button or phone number on your smartphone, and start a call to that number.

What fewer businesses know they can use is a Click-to-Text button.

When a mobile user clicks this button, it opens a text addressed to your business. There are several ways this simple and effective strategy can help you.

Business Texting Consumers Would Rather Text

  • Studies show that people prefer to text you
  • The majority of web traffic comes from mobile devices
  • Texting increasse mobile engagement
  • Most businesses have trouble converting mobile viewers into leads
  • You can also ask desktop viewers to text you

Related: 5 Essential Tips to Successful SMS Lead Generation

Your targets find your website on their smartphones, and a call-to-action for them to text you will create more conversions than asking them to call, email, or fill out a form.

People today are mobile, and they’d rather text your business than call it.

How do you get started?

People need a reason to take action. So to get leads through text, you need to give viewers a reason to text you. Here are a few options:

  • To get a free quote or estimate
  • To schedule a demo, call, or appointment
  • Opt-in for promos, coupons, etc.
  • Ask a question, or general contact

Your call-to-action for text could be any reason you might ask viewers to engage with you. Now, for this to be a truly effective strategy, here’s what you need to do.

Click-to-Text → for Leads

Adding Click-to-Text to your website is as easy as copying and pasting a small bit of code. The questions to answer are:

  • Where do you want to put it, and why?
  • Do you have a designated business number for prospects to text?

(We can help you add text to your current business number.)

Click-to-Text Business Texting to Gain Leads

You can place your text number on your homepage, on your contact page, in your customer service portal, or anywhere you’d prompt people to contact you.

Related: What is Click-to-Text & How Do I Use It?

Opt-in Campaign → for Subscribers

Normally, opt-in campaigns either take more hands on managing of messages, or more money to automate the process. But it’s still a viable option for many businesses.

You can prompt people to text you in situations like:

  • “For a chance to win!” at an event or trade show
  • Table toppers at a restaurant for special offers
  • Or myriad other ways

Opt-in campaigns function as “Text ‘X’ to get ‘Y,’” so you’ll just need to decide what to offer.

Once you have Click-to-Text on your website, and/or set up an opt-in campaign, business texting can become a passive lead generator.

Caveat

To get leads, you have to have traffic.

It won’t matter how good your website is if no one sees it. Just like it won’t matter how awesome your advertisements are if no one passes them.

Business texting will not magically bring you more viewers, but it will help you turn more of the viewers you already have into leads.

Strategy #2 – Confirm leads through text, learn who’s worth your time.

An absurd amount of resources is spent on verifying leads, qualifying them, and turning them into customers. Texting can help streamline this process, and bring you a fantastic ROI.

Engineering.com Business Texting Improves Sales Funnel

Any time you get a prospect’s information, you need to answer 3 questions:

  • Is this information accurate?
  • Do this person care enough to take a next step?
  • Can you communicate with this person when you need?

These 3 factors help you, your marketing team, and your sales team understand who’s worth spending your resources on. The better you are at answering these questions, the more efficient your business will become, and the more sales you’ll make.

Here’s where business texting comes into play.

For years, the good people at FranchiseHelp have tested texting with leads. Over their years of research, they’ve found a few consistencies that you can easily take advantage of.

It’s clear what leads prefer.

When given the option, about 90% of FranchiseHelp’s leads chose to verify their information and intent via text, while only 10% chose to verify via phone. That’s significant!

This wasn’t just a one-time thing. It happened consistently, month over month. And it shows how much leads prefer texting over calling.

FranchiseHelp Texting Calls Communication Preference

Response and Engagement

After FranchiseHelp learned how each lead preferred to be followed up with, they tried to verify each lead.

Those who opted to receive a text, got a text. Leads could respond positively or negatively by replying “Yes” or “No,” respectively.

Those who opted to receive a phone call could respond positively or negatively by entering “1” or “9” on the keypad. Guess what happened?

Leads that were texted responded at a rate 209% higher than leads that were called.

Texts increased engagement by 209%!

Related: Crucial New Study Brings Light to Franchise Texting

But which method brought more positive responses? Which told FranchiseHelp who they should spend their resources on?

Leads who were texted responded positively at a rate 295% higher than those who were called. 

In other words, texting with leads led to a 295% higher conversion rate!

What did the study prove?

FranchiseHelp’s research answered 3 questions.

  • Is the lead’s information accurate?
  • Are they worth spending our time on?
  • Can we reach them when we need?

And for all 3 questions, texting leads was more effective at moving leads into the next stage of the funnel.

Benefits of Business Texting

How can your business implement this strategy?

Thankfully, this information is easy to put into practice. When a lead comes in – through an email, a landing page, a call, a form, a text, or from anywhere else – send them a text.

This will confirm their information and intent, and open up the most effective line of communication between the prospect and your business.

Related: 7 Simple Steps to Quickly Convert More Online Leads

Maybe you should text leads a verification code. Or maybe it’s a quick “Hey John, would you like more information on [X]?” You’ll have to decide the specifics for your business.

This business texting strategy will help increase engagement, better qualify leads and move them through your sales funnel, make people happier, and ultimately enable your business to close more sales.

Who wouldn’t want that?

Strategy #3 – Use business texting to follow-up and close sales.

It’s fairly common for businesses to make sales entirely through text. We know because we do it, and because our users tell us they do it, too.

Calls, emails, product demos, and more are still valuable. But texting can be highly effective without much effort at all!

What does the research say?

Did you know that 92% of leads never get more than 4 follow-ups?

This is inexcusable, because more than 80% of sales come after the 4th follow-up! Here are several reasons why salesmen might give up on a prospect early:

  • The salesman might be incompetent, or gives up too easily
  • Poor processes that cause “next steps” to fall through the cracks
  • Salesman couldn’t reach the prospect
  • Another vendor got to the prospect 1st

Business Texting Helps You Get More Sales and Leads

There are other reasons, too, but these tend to be the biggest causes of lackluster sales follow-up.

Related: 13 Amazing Responses to Stupid Sales Calls Objections

It’s not always simple to solidify your processes or to find talented salesmen. But it is simple to virtually guarantee that you’ll reach prospects, and that you’ll be the 1st vendor to reach them.

At least 99% of texts are opened and read. Texts have a 45% average response rate, and a 90-second average response time.

You might be nonplussed by these stats. After all, when you send a text, you expect to get a reply quickly.

Compare texts to emails.

According to MailChimp’s Feb. 2017 Email Marketing Benchmarks, the average email open rate across industries is 21.8%. Less than 22% of emails are opened, while 99% of texts are read!

Email engagement is even lower, at 2.6%, while text engagement is 45%!

Now think about timing.

The average email response time is 6+ hours. You might think that’s not too bad, but the average response time for a text is only 90 seconds!

That’s an incredible disparity.

Business Texting Like You Text Your Friends

What about phone calls?

From Strategy #2, we know that 90% of people prefer texts to calls.

Even crazier, only ~20% of people are willing to answer calls! Maybe that’s not a big deal to you. You can leave a voicemail, and they’ll get back to you on their time, right?

Sorry.

Only 18% of people check their voicemail within a week!

Related: 63 Texting Statistics That Answer All Your Questions

A few years ago, Coca-Cola removed voicemail from their corporate offices. A few months later, I ran into a Coke executive at an event. So I had to ask.

“Why’d you do that?”

He sort of chuckled and said, “Nobody checked it! Things kept falling through the cracks. It was not good.”

Phone calls, emails, and other forms of communication all have their places. But people’s behavior towards them has changed. And here’s why that’s so important for you to increase sales!

Depending on which study you look at, somewhere between ⅓ and ½ of all sales go to the vendor who responds 1st.

It could still take 5 or 10 follow-ups to turn them into a customer! But whoever responds 1st has a strong advantage over the competition.

Business Texting Makes You Different Than Your Competition

It doesn’t matter as much how your products or services stack up against competitors. What matters is that you’re quick, and that you’re reliably quick.

Triggered emails and phone calls can be quick, but they aren’t always reliable. Business texting enables you to be quick, reliable, and to get ahead of your competition.

How can your business implement texting to follow-up and close sales?

Businesses have increased sales 100% or more by texting with prospects, and there are 2 main ways to add texting to your processes.

  • Triggered texts
  • Individual follow-up texts

Triggered texts could be a verification code, or any message that’s sent after the prospect completes a particular action, like filling out a lead form.

Triggered texts can still be personal. The only difference is that they’re automated.

For instance, CustomViewbook, a personalized digital viewbook product for colleges and universities, does a great job with sending triggered texts.

When a student prospect completes their viewbook, a text is automatically sent to them from their admissions rep, along with a link to their viewbook. Students can reply to continue the conversation with their rep.

It’s a very simple and effective strategy.

CustomViewbook Text Request Business Texting

Follow-up texts would be in place of (or in addition to) your follow-up calls and emails. For instance, you might send a text like, “Hey John, got your message. When’s good to talk? – Kim @ [Business].”

Down the road, you might even include a “Hey John, let’s get you signed up today! :)”

When you start communicating with leads via text, you’ll start to see a lot more success in your follow-ups.

Strategy #4 – Schedule, confirm, and reschedule appointments through text.

Another way to save time and increase your bottom line is to text for appointments, calls, and meetings.

You’re probably familiar with automated text confirmations. But if that’s the only way you think texting could be used here, you’re severely limiting yourself.

Scheduling appointments, calls, and more through text.

When you want to go on a double date or grab coffee with friends, how do you set it up?

You probably pull out your smartphone, send them a text, and find a time and day that works for everyone. Business texting works just like texting with friends!

Related: What Does It Mean to “Text Like I Text With Friends”?

You and the prospect are both still human, after all. So text with prospects and customers to schedule whatever you might need! Here are a few situations where it would be good to text:

Scheduling a sales call or demo:

Example: “Hey [Mark], saw where you were interested. Do you have a moment around 2 or 4 today to talk? – [Sarah @ Company]”

Scheduling a house visit or servicing:

Example: “[Mrs. Smith], will 10am next Thursday work for you? We’ll already have a crew in your neighborhood that morning.”

Filling last minute appointments:

Example: “[Bryce], we just had 2 people cancel at 1pm and 2pm on Monday. Would either of those times work for you?”

Triggered or automated texts:

Example: “Thanks for registering! Follow this link to schedule your [demo / first appointment]. mybiz.com/schedule”

Keep Calm and Text Friends

All of these examples are super easy to implement, effective, and save you time from constantly calling and emailing people.

Scheduling appointments, calls, and more through text can help your business increase sales, because everyone’s going to read your message quickly (see stats in Strategy #3), even if they’re at work where they wouldn’t take a call.

Confirming appointments through text.

Confirmed appointments are more likely to keep, which adds up to increased sales and more money in your pockets. There are several ways to confirm appointments through text, such as:

  • Automatically, through time-triggered messages
  • Personally, to a group (BCC group text, or text blast)
  • Personally, to an individual
Automated Texts

To send automated or triggered messages, you need to set up events in your CRM or POS, which any developer should be able to do.

You’ve probably received automated text confirmations from someone like your dentist, which is a good example of what this option would look like for you.

Example: “Still good for 2pm today? Reply ‘YES’ to confirm or ‘NO’ to Reschedule.”

Personal Texts

To send a personalized message to a group (small or large), you’ll need to send a BCC group message. This allows you to send the same message to multiple people individually.

If someone texts you back, it will come in as an individual message instead of going to everyone in the group. (Text Request makes this easy for you to do.)

Group Messaging Business Texting Strategies

This way, you can add a personal touch, save time, and continue the conversation with anyone you might need. A lot of businesses prefer this method (it’s normally cheaper, too). Here are a couple of examples:

Home service appointment:

“Quick reminder, we’re coming by to [purpose] today. 🙂 Let me know if anything changes on your end! – [Kim @ Company]”

Call or demo:

“Looking forward to our call tomorrow! Talk to you then.”

For home services, you can also save appointments more easily if you happened to get locked out of the house, or need something from the owners. People don’t answer calls, but they quickly answer texts.

There’s also the option of the individual text, which takes the place of a phone call or email. 

Instead of spending hours on the phone trying and failing to reach your customers, you can just send them all a text.

Rescheduling appointments through text.

There’s a misconception that text messages aren’t an effective way to reschedule appointments. You have a lot more power to reschedule someone if you can get them on a call, so the theory goes.

But research shows us prospects are more likely to reschedule through text than they are to even answer your call!

So when someone can’t make an appointment, just say “no worries,” and find another time that works.

All in all, texting for scheduling, confirming, and rescheduling appointments is an easy strategy to implement at your business. And one that’s very effective, too.

Business texting will help you save an outrageous amount of time (which brings you more revenue), keep more appointments (which increases sales), and streamline your operations.

Can you afford to go without it?

Wrapping Up

Business texting isn’t difficult to use or implement, as each of these strategies show. In fact, business texting might be the simplest and most effective tool you could add to your business today!

To ensure your business texting strategies are effortless and effective, you’ll want a way for you and your team to manage all of your conversations. That’s where Text Request will help you.

Text Request makes it easy for you to manage live, 2-way text conversations. We give your business a reliable way to reach who you need, when you need, and for those people to reach you, too.

Improve your business. Click here to schedule your Text Request demo today!

5 Essential Tips for Successful SMS Lead Generation

Essential Tips Successful SMS Lead Generation

Successful SMS lead generation can mark the difference between a business that excels, and a business that struggles as consumers shift to mobile.

But that’s why you’re here, right?

You understand that focusing on mobile engagement, marketing, and conversions will play a vital role for your business, and that it’s better to start sooner rather than later.

So how can you capture more people through their smartphones?

Specifically, how can you generate leads through SMS (which is currently the most used form of communication)?

The following 5 tips will help you and your business create a successful SMS lead generation strategy. Whatever your niche, these tips can accelerate your business in a mobile-first world.

What’s different about SMS lead generation?

SMS lead generation is different from other ways of generating leads, and there’s a few things in particular that you should know.

Texting your business easier than filling out forms.

This often lowers the barrier to entry for viewers to become leads.

With texting, people tend to want conversations more than promotions.

You can still send out offers and promotions, but texting is a very personal form of communication, and should be treated as such.

Two Way Text Messaging Largest Void in Business Communication

People interact with SMS differently than with calls, emails, and other forms of marketing.

To create a successful SMS lead generation strategy, you’ll need to adapt accordingly.

Keep these 3 differences in mind as we work through the following tips, and they’ll be sure to help your business create sustainable growth in a mobile-first world!

Now let’s dive in.

1. Put it somewhere.

Like other lead generators, you have to put SMS in front of people to convert them into leads. Luckily, you have several options.

Website Homepage

This might be the most basic (and most successful) way to generate leads through SMS.

People are coming to your website, and the majority probably get there through their phones. Most – if not all – of those people would rather text you than call you, or fill out a long form.

Text Request SMS Lead Generation

So place a simple call-to-action on your homepage, like “Text us for a free quote!” with a Click-to-Text button.

Mobile viewers can click the button, which opens up a text to your business.

As soon you get their message, you know how warm of a lead they are, and the quickest way to reach them.

Related: What is Click-to-Text & How Do I Use It?

You can also display your call-to-action and text number on the desktop version of your website, so desktop viewers will know they can text you as well.

Advertised Landing Pages

On a normal landing page, you’ll have a bit of copy, a call-to-action, and a form for the viewer to fill out.

To generate leads through SMS, simply swap the form for a Click-to-Text button.

Here’s where it gets really good.

Any advertising platform worth its salt (e.g. Facebook, Google) will let you target people by device.

If you specifically target mobile viewers, you can increase your conversion rates by ensuring 2 things:

  • Your SMS lead generation page is reaching the right audience
  • You minimize the barrier to entry for that audience

Please Hang Up and Text Me

Print Materials

You’re probably familiar with table toppers at restaurants that say something like “Text ‘PIZZA’ to 555-55 for coupons & discounts!”

Well, you don’t have to use an automated (and expensive) short code number for this same approach to work. You can also use long code (e.g. 423-218-0111) and real conversations.

Maybe you keep a sign at your front desk that reads:

“Text your name to (423) 218-0111 for [an appointment / notifications and reminders / room service / future offers / VIP rewards / paperless billing / to schedule a demo].”

The world is your oyster.

All you need to focus on for SMS lead generation is putting your text number in front of people and giving them a good reason to text you.

Related: 9 Ways to Let People Know Your Business Texts

2. Focus on the call-to-action.

The key to successful SMS lead generation is your call-to-action.

That includes your copy (the call), your button (the action), and everything else on the page surrounding your call-to-action.

Over time you’ll want to test for colors, phrasing, and such. But to start, let’s keep it simple.

Your call-to-action always needs to be simple! It needs to be crystal clear.

Less is More SMS Lead Generation

If your page is filled with a ton of call-to-actions for a bunch of different things, viewers are going to get indecisive (possibly confused) and leave.

Focus on just one action that you want viewers to take on that page. Do you want them to text you? Be clear!

It’s also a good idea to have your copy (call) and your button (action) mimic each other.

For instance, your call might be “Text us to schedule your demo!” and your button might read “Text [Business Name].”

Or, your call might be “Text us to get your free estimate!” and your button might read “Get free estimate.”

Another option is to say “Text us at [423-218-0111] to schedule your demo!”

What your call-to-action should be depends on what you do, but in all cases you need to make it clear and obvious.

Related: 7 Simple Steps to Quickly Convert More Online Leads

3. Use SMS to qualify leads

Leads usually don’t appear out of thin air and beg you to take their money (sadly).

More often, leads go through stages.

Engineering.com Sales Funnel
PC: Engineering.com

They view your website, and then, say, become email subscribers, or fill out a form to download a free ebook.

Then they take interest in your primary product or service (becoming a marketing qualified lead).

And then the lead is eventually ready to buy, either from you or a competitor (becoming a sales qualified lead).

Dollar for dollar, taking someone from a base lead to a marketing qualified lead is worth more than taking someone from a viewer to a base lead.

And taking someone from marketing qualified to sales qualified is worth even more!

Did you know SMS could help you qualify more of your basic leads, and help you gain more customers?

Here’s how.

Too often, you get a leads’ contact information, but then you can never reach them!

They don’t answer your calls. They don’t reply to your emails. What gives?

On average, 99% or more of texts are read, and 45% of texts get responses.

That’s incredible!

And those responses come in just 90 seconds on average!

Related: 63 Texting Statistics That Answer All Your Questions

Here’s where it gets even better.

Studies have shown that texting leads can yield an almost 300% higher conversion rate than calling them.

That’s crazy!

That means texting your leads to move them from one stage of your sales funnel to the next is highly effective. With results like this, why wouldn’t you text your leads?!

Keep Calm and Convert More Leads

Is it technically SMS lead generation? No, but it’s even more successful.

SMS will help you turn your basic leads into sales qualified leads, which will drastically boost your bottom line.

Related: SMS for Business 101: Making Sales with Texting

4. Have a process for handling SMS leads.

It’s not enough to just get leads. That’s only half the battle!

Follow-up is just as important, if not more so. What will fit best depends on your business, but here are several processes you should consider.

Be blazing fast.

People care more about solving their problems quickly than they do about getting the absolute best product or service.

That’s why ⅓ to ½ of all sales go to the first person to follow up!

Successful SMS Lead Generation Strategy Fast

For your SMS lead generation strategy to be successful, you need to respond to leads quickly, if not immediately.

Maybe you do this by having an autoresponder, or maybe you have someone monitor incoming messages so that all texts quickly get an appropriate response.

Whatever you choose, make sure it’s fast.

Otherwise, it won’t matter that you got the lead! Someone else will get their business.

Should SMS leads be treated equally?

Should SMS leads go through the same funnel and all the same methods as other leads? Or should you create a custom process specifically for SMS leads?

Generally, we see a fairly simple process with SMS leads.

  • A person becomes a lead by texting you
  • You set up a call or product demo to iron out questions and details
  • That lead either buys or goes on your follow-up list

It’s really that simple.

(You can also follow up with all of your other leads via text to speed up the sales cycle.)

Every Customer Wants an Easier Way

SMS leads tend to slide through a sales funnel more quickly than other leads, and you’ll need to accommodate accordingly for your SMS lead generation strategy to be successful.

Be clear and personable.

Texting is a very personal form of communication. (How many people do you text with every day?)

Most people don’t want to be dumped into an automated SMS campaign or blasted with marketing messages.

So when someone texts you and becomes a lead, be personal. Text with them like you would text with a friend.

Let the prospect know if a call or email is needed, and when might be a good time to talk. Give them a heads up if something changes, or if you need them to check out an email you just sent.

You’d be happy and straight forward with your friends, right?

Be the same way with your leads.

Related: What Does It Mean to “Text Like You Text Your Friends”?

Keep Calm and Text Friends

5. Don’t wait to start your SMS lead generation strategy.

Mobile marketing and mobile messaging have both been trending upwards for the last few years.

Businesses are getting on board left and right, for reasons like:

  • Needing to attract and capture mobile viewers
  • Targeting Millennials (20-35y.o.)
  • Staying ahead of the competition
  • And being able to convert more leads faster

SMS lead generation has become an important part of marketing and sales, and the key to your business finding success in SMS is to make sure you’re actually doing it!

Don’t wait for your competition to beat you. Click the link below to start generating leads through SMS.

Start generating leads through SMS.

Is Online Texting Right for Your Business?

Is Online Texting Right for My Business

There’s no sense in doing something that won’t bring value, so this guide is here to help you see if online texting could add value to you and your business. 

Let’s dig in!

What is online texting?

Basically, online texting is messaging back-and-forth between a mobile device and a computer program.

In practice, it often refers to a business representative sending and receiving messages between their desktop computer and a customer’s cell phone. Though it’s a flexible tool that can be used in many ways for many reasons.

Without getting too technical, messages go through an “SMS gateway,” which converts them into the correct format for each device (mobile device or computer).

Fun fact, the first text message ever sent – “Merry Christmas” in 1992 – was sent from a computer to a mobile phone.

Since online texting uses standard SMS instead of app-to-app messaging (like WhatsApp or iMessage), no one has to download any apps. It’s just a text!

Online Texting from Computer

Why is online texting relevant?

Smartphones are continually changing how consumers approach brands, and how we buy things. As they become a bigger and bigger part of consumer behavior, businesses are trying to adapt.

But how can businesses accommodate these new behaviors without compromising reputation or quality?

The viral video and meme approach doesn’t work for the majority of small businesses. So how do you adapt when the most popular approach isn’t a good fit?

This is where online texting comes into play, and why it’s probably relevant to your business.

Memes Small Business

Texting is the most used form of communication for people under 50 years old. It’s also the most used feature on a smartphone – more than the internet, or any app. (Tweet this!)

Chances are, more and more people are finding your business online, specifically through their phones. Consumers find you on their phones, and they prefer to text.

We’ll use the questions below to see if online texting is a good fit for your situation, but it’s usually a no-brainer, because online texting lets companies fully adapt to mobile consumers without compromising quality.

Everyone wins!

Do you want to increase mobile engagement and conversions?

How much is a new customer worth to you?

As more people turn to mobile for more things, there’s a continually higher chance that people will find your business on their phones instead of on their computers.

Text Request Online Texting Click-to-Text

How’s your mobile engagement?

Online texting can help you improve your mobile engagement – and your conversions – with a “Click-to-Text” button.

Once your business has a number that can receive texts, you can place a Click-to-Text button on your mobile website wherever you might want a call-to-action.

E.g., you might want to prompt people to contact you on your home page, or on your contact page. When a mobile viewer clicks that button, a text will open up on their phone addressed to your business, like this (click “Text Us!” from your phone):

Text Us!

Since most people would rather text you than have to call someone else, Click-to-Text helps improve your mobile engagement rates. This will inevitably increase your other conversion rates, too.

Call is Important Please Hold

Plus, anytime someone texts you, you automatically have a record of the sender, their message, and the best number to reach them. It’s the perfect tool for follow-ups!

How are your conversions?

If you’re looking to increase conversions, online texting can help you turn people who text you – or any other leads – into paying customers.

Between ⅓ and ½ of sales go to whichever vendor responds to leads first. (Tweet this!) Texting is the quickest way to reach people!

So if you text your leads, you have a far higher chance of being the first vendor to reach them. That means you have a much higher chance of converting them.

When someone texts your business, you can follow up immediately with an answer to their question, or to set up a call.

Online texting helps you shore up new business being able to reach more people faster. If that would add value to your business, online texting is probably a good choice for you.

Online Texting Sales Cycle Conversions

Do you need to communicate with customers?

How important are customer communications for your business?

Email Communications

Emails and phone calls can be effective, but they generally leave something to be desired. A good email open rate is about 33%, and a good click-through rate is only 4%. (Tweet this!)

So if the person in charge of your email communications does their job well, then you still have a small number of people who read your message, and an even smaller number who take action.

Since you’re probably emailing people who have already interacted with your business (how else would you have their email?), you would think these numbers should be higher. Sadly, they aren’t.

What about phone calls?

Please Hang Up and Text Me

Phone calls can be effective once you get someone on the line, but getting customers to pick up isn’t easy!

There’s no definitive number, but only about 1 in 5 calls gets answered. That’s not a very good rate either!

People often won’t answer the phone, because they either don’t know who’s calling, or because they’re busy at work. And nobody checks their voicemail anymore!

If you need to reliably communicate with customers, online texting might be right for you. Here’s why.

Online Texting

About 95% of texts are read within just a few minutes. They get an average response rate of 45% (wow!), and have an average response time of about 90-seconds. (Tweet this!)

How much value would numbers like that bring to your business?

How much value would it bring to know that virtually everyone saw your message almost instantly, and that nearly half of them will take action?

Sales Lead Conversion Text vs. Call

Of course, emails and phone calls – and probably other methods of communication – will still have a place. But online texting can be a great wing man to everything else you do.

If you’ve just sent an important email, follow up with a text to make sure that person reads it. If you need to set up a time to call, use a text to schedule it.

Texts are also a great option if you need to send out confirmations or reminders. The options are nearly limitless.

Online texting can help businesses reach the people they need to reach more quickly, more effectively, and more reliably than other methods alone.

If that’s something that would add value to your business, then online texting is probably a good choice for you.

Would you like a better way to do what you’re already doing?

How valuable would it be to streamline what you’re already doing?

Use Online Texting to Streamline Operations

Many businesses need to keep up with employees working outside the office. In these cases, some form of periodic check-in is needed.

Businesses will often use a designated office cell phone for employee check-ins, or will have employees calling in to the office, tying up customer phone lines in the process.

In other situations, expensive software is used for employee communications.

With online texting, people who need to check in can text your dashboard, which automatically records the person, the time, and their message.

If you have any questions or comments for the person who texted in, you can reply to their message just like any other text.

This keeps your phone lines open for valuable customers, it keeps you from needing expensive software or additional cell phones, and it keeps you from having yet another email to check.

With online texting, every message is already in a compliant, company account. There’s no need for anything else!

If you think a more efficient way to communicate with employees would be valuable, then online texting is probably a good choice for your business.

Less is More with Online Texting

Are you tired of calling people, or of not knowing if they got your message?

How much is your business’s time and effort worth?

It’s common for businesses to call for all sorts of reasons, like:

  • Appointment scheduling and confirmations 
  • Checking in with customers
  • Simple updates and notifications
  • Following up with leads
  • And more

That’s a lot of communication! How much time does your business spend on calls like these?

Perhaps a better question is, how effective are they?

Calling every person individually takes a lot of time. And when they don’t answer, how do you know they’ll get your message?

Do you leave a voicemail? Do you leave an email? What happens then?

Why not skip all of these steps and just send a text?

With online texting, you can send your message to one person, a few, or thousands! And it only takes a few seconds.

Online Texting for Groups and Employees

Text messages have a 99%+ open rate, which means every person you text is virtually guaranteed to see your message. And now you don’t have to spend hours calling, leaving voicemails, and emailing everyone.

If saving time and ensuring people see your message would add value to your business, then online texting is probably a good choice for you.

Which of the following is your business’s priority?

Every business has a goal in mind when making decisions. What’s yours?

If you want your business to grow, you need to do at least 1 of 3 things:

  • You need to keep your current customers for longer
  • You need to get more from those customers (money, referrals, etc.)
  • And you need to bring in new customers

How can do you all of that? Let’s dig in.

Richard Branson Customer Expectations Quote

Is your priority to keep more customers for longer?

A series of studies has shown that it costs 6-7X more for the average business to gain a new customer than it does to keep an existing customer. (Tweet this!)

Financially, it’s in your business’s best interest to keep as many customers as possible!

But 79% of customers are frustrated with current customer support options, and it doesn’t take much frustration for customers to look elsewhere.

Online texting helps alleviate this problem.

By providing another option – one that most prefer – customers will be happier with your business, and they’ll stay with you for longer.

Plus, even a 5% increase in customer retention can lead to a 25%-95% increase in profit! (Tweet this!)

In fact, Sarah started using online texting (Text Request) at her company, Healthcare National Marketing, and in only 3 months, said:

 

“We have seen an increase in sales by 17%, an increase in collections by thousands a week, and a 66% increase in customer retention!”

 

That’s powerful!

Online texting can help you keep more customers, save more money, and bring in more profit.

Is your priority to get more out of existing customers?

Online texting can also help you earn more from existing customers.

Studies show that nurtured leads spend almost 50% more than leads who aren’t nurtured. (Tweet this!“Lead nurturing” basically means that your brand has been steadily strengthening a relationship with that person. 

You’ve sent them personalized messages. You’ve retargeted them online. They’ve engaged with your brand several times, and they’ve communicated with you.

Keep Calm and Text Friends

Texting is the native language of mobile consumers, and it’s what we use most to communicate with friends and family.

Online texting puts your business on that same level, and uses that advantage to build stronger relationships with customers and prospects.

This leads to those people spending more with your business. Up to 50% more on average! And the more someone spends with you, the more likely they are to tell their friends about you.

Is your priority to get new customers?

In order to get new customers, you normally have to communicate with them.

As covered above, virtually every text is guaranteed to be read, and when you can reach prospects that effectively, everything else gets better, too.

In fact, studies have shown that including text messaging in your sales funnel can boost overall sales by 100% or even more! (Tweet this!)

If your business would find value in any of these examples, online texting is probably a good choice.

Wrapping Up

The text message is an incredibly flexible, personal, and powerful tool. When you can add those characteristics to your business, everyone wins!

In many cases, online texting helps businesses navigate mobile consumer behavior, and improves several aspects of that business. If you think online texting could be right for you, go ahead and give it a shot!

Click here to start texting.

8 Benefits of Texting for Business That You Desperately Need

Benefits of Texting for Business You Desperately Need

Texting for business is still a relatively new concept, even though texting between friends has been the norm for years. Yet there are certain benefits of texting for business that everyone would enjoy.

There are certain characteristics that any company or business leader would be proud  to own. Like being efficient, personal, engaging, and preferred by customers, among others.

Texting for business injects all of these respectable traits – and more – into the heart of your organization. In fact, there are at least 8 benefits of texting for business that you desperately need.

1. Texting for business helps you be quicker than your competition.

What business doesn’t want to be quicker than their competitors? I hope that’s something you want for your business, and here’s why.

Somewhere between ⅓ and ½ of all sales go to the vendor who responds first. That’s a significant chunk of business! (Tweet this!)

Consumers usually shop around when they’re looking for a new product or service. But almost half go with whoever started talking with them first.

Apparently sales is first come, first served!

I Wanna Go Fast Ricky Bobby

What this means is that you can provide the best pricing for the best products and services, and still lose almost half of your opportunities to whoever’s faster.

Texting for business helps you be quicker than your competition, because texting is generally the quickest way to communicate.

Texts are read in 5 seconds of being sent, on average, and have a 90-second average response time. That’s incredible!

Meanwhile, you’re lucky if someone answers your phone call, and it could be hours before someone sees your email, if they see it all!

Texting probably isn’t going to replace emails and phone calls completely. It’s simply a tool that your business desperately needs to be quicker than your competition, and ultimately to win more customers.

2. Texting helps your business be more personal.

People aren’t numbers. We have feelings and emotions, stresses and goals, and we like to be treated accordingly.

That means people normally don’t enjoy being part of an automated process, or just another checkpoint towards meeting quota. We want a personal touch!

Text Request Texting for Business Quote

For whatever terrible reason, there’s still this lingering impression among some demographics that texting isn’t personal. That it’s somehow disconnected.

But ask yourself, how many emails do you get every day? How many of those feel personal, and how many of those are simply marketing and sales messages?

Whether you answer them or not, how many phone calls do you get, and who do they come from? Mostly salesmen, I’d imagine.

Now think about how many texts you get every day, and who those messages come from.

I’d be willing to bet that most of the texts you send and receive are to and from people you have close relationships with.

For the average person, texting is one of the more personal things we do every day. And one of the big benefits of texting is that it places your business on the same level as your customers’ closest friends and family. (Tweet this!)

That’s powerful!

Keep Calm and Text Friends

People tend to work with and think better of those we have relationships with. Texting boosts your customer relationships by helping you become more personal.

3. Texting for business makes you more convenient.

Over the last 50-60 years (at least), our country has had an obsession with convenience.

Call it “optimization” if you want, but we’re always looking for an easier way to do things. The fast food industry exploded because it’s so convenient (and delicious). There’s a convenience store for every square mile.

We buy things based on how close that business is to us, or how easy their website is to navigate. We choose houses, schools, and jobs based on their distance to each other.

Convenience is huge. An easier way to do the things we already want and need is huge. And in communication, texting is more convenient for more people.

Mark Cuban Customer Experience Quote

The majority of web traffic comes from mobile devices. And the statistics show that most of them would rather text you than call. Why? (Tweet this!)

Well, there are several reasons (fear of being placed on hold, don’t want to speak with anyone), but a big reason is that texting is more convenient.

One of the most important benefits of texting for business is that it makes working with your business so much more convenient. And what customer doesn’t want something that’s more convenient?

4. Texting makes your business more appealing.

Texting is a staple of personal communication. You understand that – everybody texts!

As a business, you have a certain niche that you’re targeting. Yet, the products and services you offer only appeal to a specific segment of that audience.

Wouldn’t you want more of your targets interested in what you offer?

You can bring more people in by appealing to more people. Texting helps you appeal to more of your targets.

Breakfast Club I'm So Popular

Back in 2012, RingCentral wanted to learn what business leaders thought of texting for business, so they asked.

They found that at least 80% of bosses were supportive of texting for business purposes! Why? (Tweet this!)

Because those bosses saw the benefits of texting. They saw how effective it was. They saw how, by appealing to more people’s preferences, they could increase sales, boost customer retention, improve customer service, and more.

That was almost 5 years ago! Today, texting for business purposes is something that a lot of people understand. The only problem – usually – is that they don’t know how to manage texting.

Texting is more appealing to more people, and that’s something every business desperately needs.

5. Texting for business helps you be preferred.

One big goal your business is probably striving for is to be customers’ preferred choice. You want customers to prefer you, or some aspect of your business, over your competitors.

If people prefer your business, they’ll give you their money, and (arguably more important), they’ll tell their friends and followers about you.

Texting for Business & Customer Reviews
PC: Neil Patel

You need customers to prefer what you offer over what your competitors offer, and study after study shows that a significant number of consumers prefer texting. (Tweet this!)

That’s one of the many benefits of texting for business. It meets people where they are with what they want, and directs them to you.

6. Texting makes your business fully mobile.

The average person today is mobile. We’re always on the go, and there’s always something to do.

We spend hours every day on emails, social media, texting, and other various apps. And we do or monitor a lot of our work through our mobile devices.

In fact, the average person today is so mobile that smartphone sales have leveled out. Everybody already has one! (Tweet this!)

What this means is that it’s not good enough to just have a mobile-responsive website. Everyone else should already have that.

Adobe Mobile Business Consumer
PC: Adobe

What this means is that it’s not good enough to just be on Facebook or a few major social media platforms. That’s expected of you.

The average person today is mobile through-and-through, and that means your business needs to be just as mobile as they are.

One of the benefits of texting for business is that it helps your business become fully mobile. Call it an omnichannel approach if you want, but your audience is likely mobile-first, and texting is a significant piece in that.

7. Texting for business helps you stand out from your competitors.

To stand out, you have to be different. If you’re the same as everyone else, there’s no reason for customers to choose you!

There are plenty of ways to differentiate yourself. You can offer somewhat different services. You can market differently, or brand yourself differently.

Maybe you want to create an entirely different experience for customers! One simple way to stand out from your competitors is to communicate differently.

2-way text conversations between customers and your business will help you stand out from your competitors. Texting for business is something different that can give you the edge. (Tweet this!)

Be Different Than Your Competition

8. Texting is the ultimate wingman for your business.

It often takes several touch points to get someone to take action.

You probably have to leave multiple voicemails for people to call you back. It likely takes several emails before someone will click on a link.

You might have to show people ads for products they’ve already viewed (also called “retargeting”) for weeks before they make a purchase, if they do at all.

Your business probably uses some concoction of these methods (and more) to drive traffic, get leads, and make sales. With all of these methods, texting can be an effective, complimentary touch point.

Instead of calling and leaving voicemails, you can text to ask when they have time to chat, or you can leave a text instead of a voicemail.

After you’ve sent an important email, you can follow up with a text to prompt that person to read it.

When you need to provide a quick update, or if you need to ask someone why they’re late for your scheduled webinar, you can send a quick text.

You could use texting for all your communications if you wanted, but it often works very well as a wingman to everything else you do. It’s there to set you up and get you in the door. (Tweet this!)

Texting for Business Wingman

Texting is a very personal communications tool, and so the more you treat texting for business like you do texting friends, the better off your business will be.

Wrapping Up

There are many benefits of texting for business. Benefits that most are already looking for!

Texting is a very common thing that’s easy to take advantage of, and whose simplicity can have a surprisingly powerful impact on your business.

Texting for business can help you improve your communications, stand out from your competitors, get more customers, and make those customers happier. Who wouldn’t want that?

Click here to start texting.

Why Has Live Texting Become So Popular?

Why Has Live Texting Become So Popular

Live texting is becoming more and more popular every day. But why?

This is the year everyone has finally been taking mobile seriously. Business leaders aren’t just acknowledging how important it is to focus on mobile viewers and consumers. They’re implementing. They’re actually doing something about it!

If you’re not familiar, live texting is similar to live chat, except consumers don’t have to stay on the website. Consumers text with the business like they would text anyone else. And the business rep handles the conversation (usually) on a desktop.

Mobile optimization is a big, sometimes complicated world. Why the focus on this one aspect?

Because it’s simple.

Live texting might just be the simplest improvement any small business or enterprise can make. (Tweet this!) And it’s such an effective tool. Live texting has become so popular, because it’s simple and effective. That’s the dream!

Live Texting How I Met Your Mother HIMYM That's the Dream

If you’re not familiar with what’s been going on in the mobile trends sphere recently, here’s a quick breakdown:

Relevant Research

The majority (60%+) of website traffic comes from mobile devices. People have questions at all hours, and search for answers to those questions more commonly on their smartphones, which are by their side 22 hours a day. (Tweet this!)

Because of this, Google and other search engines are constantly improving their search algorithms to favor websites that create a better user/viewer experience for those on mobile devices. The majority of search engine users are mobile, so they get priority attention.

54%-70% of email opens happen on mobile devices. Emails, like everything else, are becoming more like quick notifications, conveniently checked on the go. (Tweet this!)

⅓ of all mobile usage is taken up by texting messaging (more than 90 minutes a day). People send and receive 85 texts a day. Texting is the #1 preferred form of communication for adults under 50, and the most used data service in the world! (Tweet this!)

Making This Research Practical

Live texting has become so popular, because it’s a direct response to each of these trends, and more.

Consumers are searching for products and answers on their smartphones. These same consumers prefer texting. By using Click-to-Text (a button that opens up a text message addressed to your business), live texting gives businesses an edge over their competition.

Live Texting Merry Maids Fishkill NY Click-to-Text

The text message becomes a powerful lead generation and conversion tool, quite simply because people would rather text you than have to call someone else. (Tweet this!)

Live texting enables you to reach consumers where they are – on their smartphones – and lets them reach you immediately through the method of communication they prefer.

And it’s on their timeline, whenever and wherever they want it to be. Consumers love that!

Live texting has become so popular, because business leaders are able to gain and convert more leads into happy, paying customers.

(Click-to-Text buttons also increase engagement among mobile viewers. That makes you look better to search engines like Google, which in turn increases the number of people they refer to your website. All of this acts as a continually growing cycle. How beautiful!)

How Live Texting Compares

Emails today are treated like tweets. They’re really just quick notifications. The only problem is that people get 2.5X more emails than they send every day. Consumers’ inboxes are cluttered. But text messages stand out. (Tweet this!)

As a business, texting for questions, reminders, updates, etc. helps you break through the noise.

Mark Zuckerberg Messenger Business Live Texting

With live texting, any conversation that needs to happen can happen, instantly.

Compare that to emails, which have a 6+ hour average response time. And to phone calls, which aren’t always an option because people are either working or have something else going on.

Live texting has become so popular, because it enables brands to stand out above the rest by being faster and more convenient. (Tweet this!)

Think about texting. People text for 101 reasons every day! Live texting enables a business to text just like everyone else.

Leads text in. You can follow up with any leads you get (from anywhere) with a text to close sales, or to move them to the next stage of your funnel.

You can make customer service easier by removing hold times and inconsiderate automation.

Improve collections by sending reminders people will actually read (99% of texts are read).

Communicate with other employees more quickly, and without tying up company phone lines.

Bringing It All Together

Consumers want things to be as convenient as possible. Consumers are mobile. Businesses want to gain more paying customers. Live texting connects these dots.

Live texting meets consumers where they are, and increases business along the way. That’s why live texting is continually becoming more and more popular in business communication. Because it gets results.

Click here to get started.

Should You Never Call a Sales Lead Again?

Never Call Sales Lead Again

Here’s what we’ve seen. When you add texting to your business, all your numbers improve. It’s faster, it’s what a lot of consumers prefer, and it gets results. It makes you wonder, should you never call a sales lead again?

What happens when you call a sales lead?

Even if you’re completely comfortable on the phone, and even if the leads you’re trying to reach are hot, you’ll be lucky if half of them answer.

In fact, studies show that only 15%-30% of consumers are likely to answer calls, depending on where the phone number comes from. And that’s assuming they’re able to answer when you call. People are busy. (Tweet this!)

Across industries, it’s a safe bet that about 1 in 5 calls to a qualified sales lead will be answered. About half of those who answer will want to carry on the conversation with you – if you’re good on the phone.

1 in 10 leads you call makes it to the next stage of your funnel. That’s not necessarily terrible, but you could get so much more out of your leads if you could only reach them.

People are busy. They value their time above all else. They won’t answer your calls when they’re working on something, which is probably what they’re doing during business hours.

If there’s no one to talk to, it doesn’t matter how good of a salesman you are. But. People text in the middle of things throughout their work day all the time.

Sales Lead Conversion Text vs. Call

What does the research say?

A recent series of studies showed that when given the option, about 90% of sales leads preferred to be texted for follow-up, compared to being called. Calling a sales lead still has its place, of course, but it’s not what most people prefer. (Tweet this!)

That same series of studies showed that texts led to a 205% higher response rate from leads, compared to phone calls. And of all total responses, responses via text message were 295% more likely to be “yes” responses, when compared to phone calls.

Basically, people are more likely to respond to texts than calls, and those responses are more likely to be positive.

Also, if you send out 100 texts, 95 of those texts will be opened and read within 5 minutes. That is astronomically fast!

Texts are read within 5 seconds on average, have a 45% average response rate, and a 90-second average response time. What would that do for your sales ratios? (Tweet this!)

Keep Calm Do It Better

How do texts and calls work together?

Often, you need a phone conversation to completely explain a situation or answer a slough of questions. In a lot of sales situations, calls are better for everyone. But two people still have to be able to reach each other.

In these cases, a simple text saying, “This is [NAME] from [COMPANY]. Do you have a couple minutes for a quick call?” does wonders. Be your own wing man. Set yourself up. It works like a charm.

When a sales lead doesn’t answer, shoot them a text. When you need to set up a time to call, text. If you haven’t heard from them in a while, check in with a text.

Should you never call a sales lead again? Maybe. Chances are you could make a lot of sales without ever making another call.

Calls have their place, though, and are certainly effective once you’re able to speak with someone. Often that’s the kicker

Texts help you reach more of your leads more quickly. It’s a small piece that can have exponential benefits! Follow-ups, closes, check-ins – even the quick “Update?” text works brilliantly.

Research continually shows that texting leads yields higher conversions and more positive responses. Why wouldn’t you include that in your sales arsenal?

Click here to start texting today.

6 Quick Things You Need to Know About Business Texting

Business Texting Things Need Know

Business texting is perhaps the largest emerging small business trend. It’s also the largest void in business communication, primarily because people still have questions about it. Let’s get some answers!

1. What exactly is “business texting”?

Business texting is more or less what it sounds like. It’s texting as a business, as one cohesive unit. It’s like texting your friends, but with organization built for an office.

Honestly, you’ll probably use a computer more than a phone for business texting, mostly because you’re probably sitting at a desk when you’re at work. The computer’s easier for the average worker.

One way to think of it is like this. You’ve got a company phone. You’ve got a company email. Now you’ve got a company text number. And it a lot of cases, you might have multiple people monitoring that communication channel.

2. Are people okay with business texting?

Yep! Everyone texts, so it makes sense that businesses would, too.

Regulations differ between short code (automated) and long code (personalized) numbers. We’re not lawyers, but the gist is basically not to harass anyone. As long as actual humans are manning text conversations – just like you would normally text with anyone – then you’re good to go.

Your industry might have a governing body for communications (what joy). We can’t speak for everyone, but Text Request meets FINRA, FCC, and (in some cases) even HIPAA regulations.

Business Texting Consumers Would Rather Text

3. What do customers think about business texting?

Customers would rather text you than have to call someone else.

Nobody wants to be left on hold. As of a couple years ago, 89% of consumers wanted another customer service option. Most people these days don’t answer phone calls. And people respond to texts in about 90 seconds, on average.

For most consumers, business texting is a welcomed option.

Are they going to drop every other form of communication in favor of texting? No, that’d be crazy. But the reports show that people enjoy having it as an option, whether they need to reach a business or the business needs to reach them.

4. What’s the ROI on business texting?

It depends on how you use business texting (click that link for an explanation of each option).

If you use it strictly for fielding customer service or scheduled check-ins (which saves time), results are going to look differently than if you use it for gaining leads and closing sales (which directly translates into more money faster).

If you include text in your sales funnel, ROIs range from 100% to several thousand percent. One of our earliest case studies said this after only three months of texting:

“We have seen an increase in sales by 17%, and increase in collections by thousands a week, and a 66% increase in customer retention!” – Sarah, VP, Healthcare National Marketing

Not bad for a $25 service.

5. What would we text for?

There are literally 101 reasons you might text someone, maybe more! For any reason you would need to communicate with another person, team, employee, or client, you could theoretically send a text.

Here’s a short list of what companies use business texting for:

  • Generating leads
  • Boosting mobile engagement
  • Following up with leads
  • Customer service and support
  • Closing sales
  • Internal / employee communications
  • Collections and accounts receivable
  • Scheduling, rescheduling, and confirming appointments
  • Check-ins (sales, customer success, etc.), and more

In general, texting is a very flexible communications tool. How will you use business texting?

6. How do I start business texting?

Click here to start texting.

How Does Text Request Help Me Capitalize on Mobile Trends?

How Text Request Helps You Capitalize on Mobile Trends

Why Mobile Trends Matter

It’s no secret that everyone’s on their smartphones all the time. Just look around! If your business isn’t fully integrating with these mobile trends, you’re going to be left in the dust.

Nobody wants to see that. And truthfully that’s why Text Request exists!

Below we outline several mobile trends, how they affect consumer behavior, and how Text Request helps you to to capitalize on those mobile trends.

Capitalizing on Mobile Website Traffic

The majority of website traffic comes from mobile devices these days. Consumers are searching for answers, and they’re doing this on their smartphones.

According to Gallup (and other sources) “sending and receiving text messages is the most prominent form of communication for American adults under 50.” Apparently, people would rather text you.

Text Request takes what people are doing (searching for answers on mobile) and what they prefer to do (text), and gives your business a simple way to profit from it.

We give you a piece of code to place on your website wherever you want to display contact information. This Click-to-Text function can include your text number and/or a call-to-action.

Now mobile viewers can just click a button that automatically opens a text addressed to your business. This is a gold mine for generating leads and sparking conversations.

Text Request Click-to-Text

Case Study:

Little Sally Walker’s walking down the street, searching for a company that can help her and her roommate move across town next month.

They find Local Movers ‘R’ Us, and want to learn about pricing. Sally clicks their Click-to-Text button at the top of the website, and asks:

“How much would it be to move from Highland Park to North Shore? We’ve basically got 2 couches, a recliner, 2 queen beds, and 2 dressers.”

Local Movers gives a quote, and continues working with Sally through the process. They finalize the transaction by sharing credit card information over the phone.

Little Sally Walker walking down the street didn’t know what to do, so she texted you, and now you have another customer.

Capitalizing on Consumer Engagement

Being able to reach people when you need is crucial to business growth. Particularly since almost 50% of sales go to whichever vendor is the first to respond.

Emails work well for a lot of people. Phone calls can be effective. But let’s look at how each compares to texting.

Email Text Call Text
Reach Rate 33% 99% Reach Rate 10%-30% 99%
Response Time 6-48 Hours 90 Seconds Hold Rate 86% 0%
Response Rate <20% 45% Your Time 1 Call = ~2 minutes 1 Text = 15 Seconds

Case Study:

Johnny Salesman has 100 leads to follow up with today.

He could call them, wait on hold, leave voicemails, and then send each person an email. Or, instead, he could just send a text.

Sometimes, Johnny will send out an individual message to each lead. But more often, he’ll send a single BCC group text to everyone at once.

Within half an hour he’s done, and he’s even heard back from most! Now he’s making sales with texting. Good job, Johnny!

Improving Organizational Control

Chances are your ideal customers – even your employees and coworkers – are already following today’s mobile trends. That means your employees and coworkers are already texting, too.

But are they texting for business? If so, how are you managing that? Is everyone texting from a personal cell phone, or from an office cell phone?

Text Request gives you a professional dashboard to manage your text conversations. Multiple users can view the same dashboard if needed, and everything is permanently recorded, providing your business with complete organizational control.

Case Study:

Becca’s an account manager, and has great relationships with her accounts. She shoots them emails and texts for work, or whenever something reminds her of them. But she does this from her cell.

Then you’ve got Sarah, who, let’s be honest, could be better. She generally has poor communication with her accounts.

Text Request enables both Becca and Sarah to improve what they’re doing, and to do it in a place that can be overseen by the organization.

Now you know everyone’s information is secure. You know when you should praise Becca, and when you should correct Sarah.

With Text Request, all communications are 100% compliant, and backed by the highest security measures available. Why wouldn’t you want that for your business?

Click here to start texting.

What Is Text Request Focused On & Trying to Do?

Text Request Chattanooga

There’s a difference between the solution Text Request provides, and the mission of our company. Obviously, the two are married to each other, and, in our minds, synonymous. But that’s one of the questions we hear most: What is your focus? What are you trying to do? What is the driving force behind the decisions you make, actions you take, and why you’re around at all? Here’s the answer.

At the heart of everything we do is the mission: to improve, to revolutionize the way businesses and consumers engage with each other. This comes about in two ways: our title product; and the ancillary value we provide to everyone we work with, as well as through the content we create.

We believe that a management solution for real-time, two-way texting is the largest void in business communication. Our solution to that problem is our online live texting software. In line with our bedrock focus, our SaaS solution makes it easier than ever for (potential) customers to reach out to businesses, and for businesses to interact with anyone in their audience immediately, without having to hire anyone else.

If you browse through our content, you can see it’s all about engagement - customer experience, business operations, social media, mobile usage, consumer behavior, and how we interact with the world around us today. Business-consumer engagement is a massive topic! There’s so many facets and forms, so many tips and recommendations! Obviously, texting and mobile usage are prominent, just look around you. We want to be there for you, to walk with you, to help you master all areas of engagement. We want to revolutionize the way businesses and consumers engage with each other.

We get that every business owner and their employees is swamped, fighting to keep their heads above water in their own industries. That’s difficult enough. And then you add keeping up with technology trends and why this or that demographic has started doing this or that thing? That’s too much! You’ve got an operation to run. Let us do the research for you, and share how you can apply it to your operation.

Consumers expect instant gratification. Why shouldn’t they? Anything’s possible these days. There will always be somebody willing and able to do more, better. As a business, if you’re not at the top of the engagement ladder (at least in some niche), you’re going to miss out on more opportunities than you’d care to know.

Engagement is why people choose to work with each other. Mobile is the primary medium through which people engage. And texting is the most used form of communication in the world (by volume and time spent). Text Request takes these three truths and packages them into one mission: to improve, to revolutionize the way businesses and consumers engage with each other.

There's several features of our SaaS solution designed to do just that. As a consumer, you're always hesitant to reach out to a business until you've given up looking for an answer you really want. But then your only options are to call, wait on hold, and speak to someone (which no one likes). Or you can send an email and wait hours or days for someone to respond. In a good situation, you can live chat with a rep, but then you still have to stay on the website to continue the conversation.

We provide a Click-to-Text feature, that helps you capitalize on mobile engagement and consumer behavior (avoidance). You're familiar with click-to-call buttons that open a call to your business. This does the same, but with a text. Highly effective, and good for everyone. View our homepage to get an idea.

Another big one is our group texting feature. You don't want to be stuck in a group conversation, constantly pelted with notifications that may or may not apply to you. As a business, you certainly don't want to send a message and have everyone on the list see who else is on the list! On top of annoying and unprofessional, that's a huge compliance breach. So we added BCC group texting. You can send out a message to few people or few thousand (spark up as many conversations as you want or just get a notice out there), and never have to worry about unintentionally sharing confidential information or blowing up someone's phone.

Consumers choose to engage with businesses at all hours. You'll notice peaks in engagement during the early morning and late evening hours, because that's when hard working professionals have time to work on things outside of their to-do list. Obviously, the same applies to you and your business, which means there's not always going to be someone available to handle these engagements. That's okay! We've got features like an Autoresponder to let people know if you're going to be unavailable for a few hours or over the weekend. There's also an Escalation feature to have messages forwarded to your cell, in case you never want to miss anything no matter what else you're doing.

Engagement (broadly) is the number one factor for whether someone chooses to work with you. That's a lot of responsibility to keep up with! That's why every single Text Request account has unlimited users. One person isn't always going to free to handle these important engagements, so why not have several to help each other out?

Our mission is to improve, to revolutionize the way businesses and consumers engage with each other. If you look through our content, our branding, our messaging, and our product, you can see this rather clearly. We want to create a better experience for consumers, and we want to help businesses improve every aspect of their organization. Text Request does both.

3 Ways to Use Picture Messaging in Business

Picture Messaging in Business

We use picture messaging all the time. It's a beloved part of everyday life in today's culture. It's used for laughs, for sharing memories, for passing along information, and more. When someone isn't beside you who needs to be seeing what you're seeing, you text them a pic. It's also applicable in business. Have you ever thought of that? There's at least three distinct ways to use picture messaging in business.

"What are you seeing?"

If you are any brand involved in tangible products or physical space, you have asked this question. Cleaning service? You need to see a space to give an estimate. Moving company? How much furniture does that family really have (or how tight are those doorways)? Computers and IT? Get a picture of the wiring. Landscaping? See what kind of space you're working with. If your organization has a customer service department, you've probably had to have someone explain to you what they were seeing. Why talk when a picture says it all?

"What does this mean?" or "Where is that?"

Customers - even prospects - are always finding things they don't understand. Maybe it's a line in a contract. Maybe it's something on your website, like an error message. Maybe it's an unexpected bill. If you've been in business at all, you've been surprised by what people get confused by. Rather than wasting your time and company dollars on the phone with these special characters, trying to discern their reason for calling among a tirade of frustration, just solve the situation with a quick picture message and the inevitably simple answer that goes along with it.

Picture Messaging in Business Grandma

Along the same vain, there are customers in every industry who can't find something you've given them, like their account number, password, instructions for X, or any number of things. If we're honest, we've all been this person at one point or another. If I can't find my account number, let's say, I've got to search online for where to find it - which should be easy, but usually isn't. Or I could shoot a text into your customer service department asking how to find it, and quickly receive a simple photo highlighting where I need to go. That's just better for everyone.

"Here's more information on that."

One thing I'm so glad we did was create a general information picture that we text out to those who ask for more information. As a brand, this has several benefits. One, we get the prospect's cell phone in order to text them the image. Texting brings anywhere from 100% - 500% higher response rates than email and phone calls, so that's in our favor. Two, it saves us an incredible amount of time. If you email someone, they're not going to open any attachments, and they'll expect whatever you send them to be both personal and thorough. That takes time to create. Shooting off a picture you share with everyone saves time while setting the expectation of "this is how we do things."

Three, picture messaging is easier for the consumer, because it's an easily accessible image. There's no wading through paragraphs of text to find a link that takes you to some other webpage. It's just a simple, albeit effective, image. And four, when it comes to providing more information, you can do worlds more with a picture than with plain text. The brain processes imagery 60,000x faster than text, which means you can use all those awesome infographics and other aesthetics to fantastic results.

It's okay to use picture messaging in business. In many situations, it's something that should be done. If it would make a situation easier, save you money, or increase revenue (all three of which are possible), then picture messaging in business makes sense for you.