CASE STUDY

Brand Journalists

OVERVIEW

Text Request plays a big role in our agency’s above-average success rates.

Industries
Marketing Agency
Use Case
Sales
Features
Conversations

Clients expect us to help them with technology, and that’s why we direct them to text messaging.

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CHALLENGE

Our end goal is to help our clients’ sell healthy businesses.

Brand Journalists is the agency that franchise systems turn to for breakthroughs in franchise development. We do more than just help a brand collect contact information—our end goal is to help our clients sell healthy businesses. We put so much work into the entire sales process, from developing quality leads to converting them. That’s where Text Request has been incredibly valuable for us.

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APPROACH

We tell all our clients they should be texting prospects with Text Request.

Our clients expect us to help them with technology, and we tell all of them, “You should be texting! Why aren’t you using Text Request?” It plays a big role in our agency’s above-average success rates.

People are comfortable with texting, and they won’t answer phone calls, so Text Request helps us engage prospects throughout the sales and recruitment process. It creates opportunities for brands to build trust and rapport with prospects by quickly and accurately responding to their questions.

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The typical franchise development close rate is about 0.5%, but our average close rate through text is 3%. That’s six times higher!”
David Sparks, Chief Development Officer
Brand Journalists
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RESULTS

Our close rate is six times higher than the industry average.

Text Request creates the smallest barrier to entry throughout the sales and recruitment process. The typical franchise development close rate is about 0.5%, but our average close rate through text is 3%. That’s six times higher! Selling six times the number of franchise locations makes a huge impact on us and our clients.

NEXT STEPS

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