Clients expect us to help them with technology, and that’s why we direct them to text messaging.
Brand Journalists is the marketing agency that franchise systems turn to for breakthroughs in franchise development. We do more than just help a brand collect contact information—our end goal is to help our clients sell healthy businesses. We put so much work into the entire sales process, from developing quality leads to converting them. That’s where Text Request has been incredibly valuable for us.
Our clients expect us to help them with technology, and we tell all of them, “You should be texting! Why aren’t you using Text Request?” Text messaging plays a big role in our agency’s above-average success rates.
People are comfortable with texting, and they won’t answer phone calls, so Text Request helps us engage prospects. It creates opportunities for brands to build trust and rapport with prospects by quickly and accurately responding to their questions.
Text Request creates the smallest barrier to entry throughout the sales and recruitment process. The typical franchise development close rate is about 0.5%, but our average close rate through text is 3%. That’s six times higher! Selling six times the number of franchise locations makes a huge impact on us and our clients.