I have 25 years of experience in franchising, and I absolutely love the thrill and hustle it takes to be a franchisee. There’s a real art to financing, owning, and (most importantly) finding the correct type of franchise to fit your lifestyle—and I’ve always been excited to share how to do it with those who are looking to sink their teeth into the business.
That’s why I founded Ion Franchising. We’re a franchise consulting and development group dedicated to helping prospective entrepreneurs find their perfect franchise for free. We also help independent businesses and set them up to start franchising. We’re not an organization based on sales, since we’re paid by the 500 plus franchisors we represent, so we never pressure our clients. Our goal is to direct you to the franchise brand you’ll be the most successful with, so both parties win.
Because of this, the biggest part of my job is helping my clients figure out whether or not they’re actually ready for life as a franchisee. I constantly reach out to them to see where they are in their search process and gauge whether or not they have the drive to fully commit. The problem is most of my clients have day jobs and families, so they don’t always see my phone calls and emails checking in on them. That’s why I started texting my clients instead.
I discovered Text Request at a franchising convention and was immediately drawn to it because of how simple and intuitive its dashboard is. I also loved that Text Request gave me the option to categorize my contacts into groups and create message templates to make organizing and reaching them as fast as possible. And I always use the custom signatures to make sure they recognize that it’s me who’s reaching out.
Most of my leads make inquiries late at night, because that’s when they’re able to do research, and I will respond to them with a text immediately to keep the ball rolling. That text I send is like an exclamation point that guarantees I saw their inquiry and am ready to start consulting with them—and they will almost always respond that same night because of it. Email and voicemail just don’t offer that same kind of speed or effect. I can’t get short, immediate exchanges like that from email and voicemail, let alone know if they’ll actually see my message.
With Text Request, I know they’re going to see my message, and I know they’re much more likely to respond. The results are immediate, ridiculously worth it, and there’s absolutely no reason why your own team shouldn’t be texting—especially if you’re in franchising. The speed texting offers is invaluable to starting and finishing deals. You can figure out which clients are serious and which ones you need to walk away from so much faster. Text Request just gives you the perfect tools to manage those conversations.