CONTENT
Episode 23 - Robert Mitchell Episode 22 - Kelli Schroeder Episode 21 - Jeff Labrecque Episode 20 - Matt Martin Episode 19 - Aicha Bascaro Episode 18 - Justin Hajek Episode 17 - Rick Popio Episode 16 - Jack Monson Episode 15 - Trevor Rappleye Episode 14 - Monica Feid Episode 13 - Edith Wiseman Episode 12 - Aaron Harper Episode 11 - Charles Bonfiglio Episode 10 - Tracy Panase Episode 9 - Dawn Pfannenstiel Episode 8 - Trey Powell Episode 7 - Frank Fiume Episode 6 - Thomas Scott Episode 5 - Erika Herman Episode 4 - Larisa Walega Episode 3 - Matthew Sullivan Episode 2 - Luke Hancock Episode 1 - Libby Lossing
Insight

Text Request Talks Podcast: All Episodes

Text Request Talks is a podcast where we have conversations with business leaders about how they make things happen.

Below is a list of every episode we’ve published thus far, organized by newest to oldest.

Episode 23 - Robert Mitchell, WSI World

Robert Mitchell is the Chief AI Officer of WSI World with over two decades of experience in business expansion and development. In this episode you'll learn how to strategize, optimize, and deploy value-driven solutions at the intersection of AI and business.

Watch the full episode here.

Read a summary of the episode here.

Episode 22 - Kelli Schroeder, WellBiz Brands

Kelli Schroeder is the VP of Franchise Development for WellBiz Brands, and has 15+ years of spearheading domestic and international business development projects across franchise, social enterprise, retail, non-profit, and government agencies. In this episode you'll learn how to best use technology and AI to augment human interactions, as well as strategies to streamline your scheduling and centralize your franchise marketing.

Watch the full episode here.

Read a summary of the episode here.

Episode 21 - Jeff Labrecque, Bumble Roofing

Jeff Labrecque is the owner of Bumble Roofing, Conserva Irrigation, and Koala Insulation. In this episode you will learn how he cross promotes between his sister brands, provides the ultimate customer experience, and continuously grows his customer base across his businesses.

Watch the full episode here.

Read a summary of the episode here.

Episode 20 - Matt Martin, RocketBarn Marketing

Matt Martin is the CEO of RocketBarn Marketing and has over 13 years of experience in developing competitive local digital marketing programs for top brands. In this episode, Matt will teach you how to build your own brand's reputation by nurturing customers into raving fans and demonstrating a genuine interest in leads that ultimately increases your word-of-mouth marketing and overall conversions.

Watch the full episode here.

Read a summary of the episode here.

Episode 19 - Aicha Bascaro, American Franchise Academy

Aicha Bascaro is the Founder and CEO of the American Franchise Academy, as well as a best-selling author, and leading expert in multi-unit franchise efficiency, scaling, and profitability. In this episode you'll learn her best management practices to scale your franchise to the multi-unit level.

Watch the full episode here.

Read a summary of the episode here.

Episode 18 - Justin Hajek, DialCare

Justin Hajek is the Assistant Vice President of Program Management at DialCare, and has been with their telehealth business since the beginning to help implement different software to streamline their processes. In his episode you'll learn how to help with operations for the patient experience, best practices for connecting clinicians with patients, and general management tips.

Watch the full episode here.

Read a summary of the episode here.

Episode 17 - Rick Popio, Outdoor Lighting Perspectives

Rick Popio made the switch from a career in telecommunications for franchise ownership, starting with one Outdoor Lighting Perspectives territory, expanding into more, and then opening multiple Canopy Lawn Care territories. Hear how he pushes himself and his teams to keep learning, growing, and taking their business to new heights. Also hear how he partners with complementary companies to make sales and marketing easier.

Watch the full episode here.

Read a summary of the episode here.

Episode 16 - Jack Monson, Brand J

Jack Monson has built a career as a marketer, radio host, and business executive, becoming one of the go-to leaders in the franchising industry. Hear how navigated his career, how he leads a highly effective company in a remote work environment, and what it's like to be a recently acquired company.

Watch the full episode here.

Read a summary of the episode here.

Episode 15 - Trevor Rappleye, FranchiseFilming

Trevor Rappleye has been running a video production company for 20+ years. Hear how he's grown the team, pivoted across industries, and become THE guy for video production—along with more tips and lessons for running a successful company.

Watch the full episode here.

Read a summary of the episode here.

Episode 14 - Monica Feid, Bizcom

Monica Feid co-founded her PR firm BizCom 25 years ago. Hear how she navigated launching her business and a chaotic couple of decades, growing professionally to become a leader in a large industry, and how they approached the recent acquisition of another marketing firm.

Watch the full episode here.

Read a summary of the episode here.

Episode 13 - Edith Wiseman, FRANdata

Edith Wiseman has spent the last 25 years in franchise market research and consulting, spending the last 10 years as president of FRANdata. Hear how the franchise market has changed over that period, what you should be prepared for on the horizon, and how they've built a focus on customer service into their company culture.

Watch the full episode here.

Read a summary of the episode here.

Episode 12 - Aaron Harper, Rolling Suds

Aaron Harper is a franchise development leader turned Rolling Suds franchise brand CEO and Owner. Hear all the skills he's learned building brands and executives alike, and how he's sold almost 200 territories in 18 months.

Watch the full episode here.

Read a summary of the episode here.

Episode 11 - Charles Bonfiglio, CEO of Tint World

Charles Bonfiglio is the CEO and founder of Tint World. He's spent 40+ years scaling local businesses, developing leaders, and creating loyal customers who come back again and again. In this episode, he shares how anyone can do exactly the same.

Watch the full episode here.

Read a summary of the episode here.

Episode 10 - Tracy Panase, Just Between Friends

Tracy Panase is the owner and CEO of Just Between Friends Franchise System. As a marketing executive turned franchisee turned franchise brand owner, she shares how to continue growing your skillset, how to get customers to show up, and how to effectively lead a franchise brand.

Watch the full episode here.

Read a summary of the episode here.

Episode 9 - Dawn Pfannenstiel, DP Marketing

Dawn has built businesses from nearly every angle—from HR generalist to franchise owner, corporate trainer to marketing consultant. Hear from her how to evolve professionally, acquire more customers, and make even the most chaotic of projects run smoothly and profitably.

Watch the full episode here.

Read a summary of the episode here.

Episode 8 - Trey Powell, Mosquito Joe

Trey Powell is a great example of multi-brand franchise ownership, running successful Mosquito Joe and Wonderly Lights territories. Hear how he balances seasonal services for year-round business, and creates frictionless customer experiences that lead to more earned revenue.

Watch the full episode here.

Read a summary of the episode here.

Episode 7 - Frank Fiume, Emerging Franchise Brands

Frank Fiume distills decades of business creation, development, and leadership experience into actionable steps you can take to become a better professional, grow a stronger business, and even sell your company at the right time.

Watch the full episode here.

Read a summary of the episode here.

Episode 6 - Thomas Scott, Home Run Franchises

Thomas Scott has spent 25+ years in franchising as a franchisor, supplier, franchise development lead, and multi-unit franchisee. Hear his approaches to growing brands, standing out in crowded markets, knowing when to sell a business, and training franchisees to conquer any business challenge.

Watch the full episode here.

Read a summary of the episode here.

Episode 5 - Erika Herman, ChemDry

Erika Herman is the owner of several businesses including multiple ChemDry locations, 1-800 Water Damage, and Virtual Office Solutions. Here from her how she manages her time to run each effectively, hires for success, and creates wonderful customer experiences across the board.

Watch the full episode here.

Read a summary of the episode here.

Episode 4 - Larisa Walega, Ziebart International

Larisa Walega is the Senior Vice President and Chief Growth Officer for automotive service franchise Ziebart International. She talks us through how they continually expand a large legacy brand, and how they empower franchise owners to run increasingly effective businesses.

Watch the full episode here.

Read a summary of the episode here.

Episode 3 - Matthew Sullivan, Sylvan

Matthew Sullivan is owner and Chief Operations Officer of multiple Sylvan Learning franchise territories. Hear how they create consistent experiences for students and parents that lead to outstanding progress and raving word of mouth recommendations.

Watch the full episode here.

Read a summary of the episode here.

Episode 2 - Luke Hancock, Bin There Dump That

Luke Hancock is Marketing Manager for the Bin There Dump That franchise corporate offices. He gives us the inside scoop on how they build and manage marketing and business development across 250+ franchise territories.

Watch the full episode here.

Read a summary of the episode here.

Episode 1 - Libby Lossing, Mathnasium

Libby Lossing and her family manage 14 Mathnasium tutoring locations. We dive into how they hire, retain, and develop employees, go-to-market strategies for opening new locations, and how a clearly defined goal helped them grow considerably over the last 12 months.

Watch the full episode here.

Read a summary of the episode here.

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