How to Use Keywords to Share Information Later
Keywords are a great tool to help you beef up your communications. They're also versatile. For instance, you've probably seen something like:
Text SALE for a 20% off coupon!
You text in SALE, and immediately get a coupon code texted back to you.
That's a good way to use keywords. But you've got options, like using a keyword to build up a list of subscribers or opt-ins who you can share information and updates with down the road.
The quick tip video below explains how you can do this (and why you'd want to). There's also a transcript beneath the video.
Great news! I've got another tip for you. Today, we're going to talk about keywords.
We've all seen, participated in, maybe facilliated the "text SALE for [Promo Code, Coupon]," something like that. And that's a great use of keywords. They're super versatile. That's a great thing to do.
In fact, go do that. But listen to me first. There's another thing you can do with keywords.
You can build groups for the future distribution of information. For example, let's say I run a retail store. And, lo and behold, I've run out of novelty belt buckles, and my customers are in an uproar.
So I set up a keyword, and I tell them "Text [Keyword] for updates on when I get my belt buckles back in stock."
Brilliant. Now everyone texts in, I get their contact info, but I also have built a group of everyone who wants to know about belt buckles. So I can make sure to send only them the pertinent information. Here's how we'd do that.
- Login to your Text Request account.
- Head over to the Settings menu.
- Click on the Keywords tab.
- And we'll hit "Add Keyword."
You get to pick out your keyword. Nothing is off limits, but it has to be one continuous word, so we'll go with "Buckle."
And you type out your response. I might say "Sorry for the inconvenience. We'll let you know as soon as our award-winning novelty belt buckles are back in stock."
- You click next.
- Review your message to make sure it's spot on.
- And hit Purchase.
The moment you hit Purchase, people can start texting in your Keyword, they'll get your response, and they'll be added to a group.
You can find your keyword group on the Groups menu. To get there, head over to Contacts, go to Groups, and you'll see Keyword: Buckle.
Alright, there it is. How neat is that?
There are no subscribers right now, because I just created it. But then anyone that texts in will be added to that group.
You can send them a message, let them know they need worry no more, we have our belt buckles back in stock.
It's a great way to use keywords to distribute information in the future to a targeted group of only people who have said they want that info.