SMS for Sales: 3 Ways to Increase Conversions

We’ve seen texting improve sales conversion rates by 100% or more, and there are many ways to do it.

Here are three steps you can take to make your sales cycle more efficient and profitable with text messaging.

1. Let People Text You First

Inbound sales are way easier than outbound.

If you’ve already got traffic coming to your website, this is the best place to start. Most consumers have one or two questions before they buy—they just want to ask those questions on their terms and get quick, clear answers.

Texting fits great here in two ways:

Add “Text us” to wherever you currently say “Call us.” Many will text you because it’s more convenient, especially those who don’t want to call.
Add our SMS Chat widget to your website. It’s a live chat widget that starts text conversations.

Both work well for bringing in more leads and closing them at a higher rate. You’re allowing consumers to connect on their terms, and you automatically get their cell phone number when they reach out, which is crucial for follow-ups.

2. Add SMS Triggers to Forms

Speed-to-lead is the #1 predictor of closing a deal.

You probably already have contact forms on your website. Consider sending an automated text when someone submits the form. You can set this up through an integration. Our most popular ones are with HubSpot, FranConnect, Angi Leads, and Zapier.

Ask for the contact’s cell phone number in your form, include “opt-in language” that gives you consent to text them, and then use the integration to fire off an SMS template telling the contact you got their info and that a real person will follow up with them ASAP.

This looks professional, creates an immediate connection, and also opens up a text message dialogue. Then, when one of your reps has time to personally follow up, they can send a text answering a question or finding a few minutes to chat (whatever next step works best for you).

3. Re-Engage Cold Leads

Periodically re-fill your pipeline with next to zero effort.

You won’t win every opportunity, and that’s okay. You still have a list of people who have expressed interest in working with you.

As the timing’s right—perhaps monthly or seasonally, depending on your service—send your cold leads a text to see if they’re interested in restarting the conversation. Typically, a small but significant percentage of that list will be ready to re-engage.

So often the most efficient and profitable ways to increase sales conversions come from small improvements to everyday situations. Once you’re converting a higher number of website visitors into leads, a higher number of leads into sales, and re-engaging cold leads, you’ll notice stark improvements to your revenue.