How to Get Your Business Review Link on Google, Facebook, Yelp & Capterra
Online reviews are perhaps the most important piece of your sales and marketing strategies.
This makes a lot of sense, too.
If I’m a potential customer, I want to know that I’m going to have a good experience before I decide to work with you. And who better to base that decision on than people who’ve already worked with you?
So how do you get more online reviews for your business?
You start by getting your review link for the platform on which potential customers are most likely to find you.
But it’s not always easy to find your review link, so I’m going to show you how to get your business review link on four major platforms. I’ll also give you a few tips for succeeding on each.
Sound good? Click your platform of choice to jump down to that section of the page.
(Sidebar: If you aren’t sure where your target customers are most likely to find you, walk through this exercise in our guide to creating custom buyer personas to find out.)
Your Google reviews will show up in your Google My Business profile if someone directly searchers for your business, they’ll appear in the coveted “3-pack” when people search for services like yours, and they’ll show up in Google Maps when people search for businesses close by.
You’ve got two options to get your Google review. The first option doesn’t work for everyone, so we normally recommend option two, but here are both for your choosing.
Option 1: Through Your Public Google My Business Listing
Step 1: Do a Google search for your business.
Step 2: Find your business listing and click the “Write a Review” button. A form to choose a star rating and leave a comment will pop up.
Step 3: Copy the URL in the search bar. You'll notice this link is really long, and we recommend shortening it. There's a section on how to do that at the bottom.
Note: Your customers must have a Google account to leave you a Google review.
Option 2: Through Your PlaceID
This is our recommended option for getting your Google review link (it’s more reliable).
Step 1: Use the PlaceID Lookup Tool below.
Step 2: Type your business in the “Enter a location” box. If your business has multiple locations, you will need to specify the address. Review links are unique to each location.
Step 3: Click on your business when it appears in the dropdown (search results). You’ll see your business name, PlaceID, and location.
Step 4: Copy your PlaceID.
Step 5: Paste your PlaceID into Google’s review link template:
Just replace <place_id> with your actual ID. As an example, here is Text Request’s review link:
Note: Your customers must have a Google account to leave you a Google review.
Before you send your Google review link, follow these two steps.
Now you’re almost ready to ask your customers for Google reviews, but first:
1. Test the link.
Text or email it to yourself or a colleague, click on the link, and make sure it works smoothly. We recommend testing on different devices (iOS, Android) and browsers (Chrome, Edge, Firefox) if available.
2. Shorten the URL.
You’ll notice the review link is long and unattractive. Once you know it works properly, you want to shorten it before sharing it with the world. We show you how to do this in the How to Shorten Your Review Link(s) section.
Facebook makes it easy to get your review link, but there are two things you have to set up first:
First, you have to create a Facebook page for your business, organization, or public figure. If you don’t have one yet, follow this simple guide to create it.
Second, you have to allow reviews and feedback on your Facebook page.
To Turn Facebook Reviews On:
Step 1: Go to your business page.
Step 2: Click Settings.
Step 3: Choose Templates and Tabs on the left menu.
Step 4: Scroll down until you see Reviews, OR click “Add a Tab” at the bottom of the list to add Reviews to your page.
Step 5: Click “Settings” next to Reviews. You will see your Facebook review link here. You can copy that URL and send it to customers, but we recommend doing something to that link first (see below).
If you already have reviews set up on your profile, you can (a) go to your profile, click Reviews on the left menu, and copy that URL, or (b) use the formula “https://www.facebook.com/yourbusiness/reviews/.
But before you send that link…
Your customer has to have a Facebook profile to leave you a review. 68% of Americans have a Facebook page, so it shouldn’t be a large issue, but it’s something to keep in mind.
What could be an issue, though, is that your customers are not logged in to Facebook at all times. That means if you send a customer your Facebook review link, they will be redirected to login first. Then they’ll be dumped into their News Feed instead of going to your page.
Your chances of getting reviews after that are slim at best! But here’s how you fix it.
Send them a “next step” link. This is a link that effectively has a URL redirect inside it, so whenever a customer logs in to their Facebook account they are redirected to your reviews page.
The link is essentially: “https://www.facebook.com/login/?next=[yourreviewlink]” But there are two characters you have to change.
- A colon ( : ) becomes “%3A”
- A forward slash ( / ) becomes “%2F”
That means your final review link is:
Text Request’s Facebook review link, for example is:
It’s a little confusing, and this is not something you have to do, but it will work every time.
Did you know Yahoo! Uses Yelp reviews in its business listings? That means getting reviews here helps in at least two places. Luckily, Yelp makes it easy to get your business review link - but there’s something special they want you to know.
I’ll give you the quick steps to get your link and then a few words of advice.
Step 1: Log in to your Yelp business account. If you do not have one yet, follow these quick steps to create it.
Step 2: Click on the arrow next to your business name in the top left corner of your dashboard. You should see your public Yelp listing.
Step 3: Click the red “Write a Review” button.
Step 4: Copy the URL to share.
So what does Yelp want you to know?
Yelp discourages businesses from asking customers for reviews. Why would they do that when their whole platform is built on reviews?
Because businesses tend to only ask their happiest customers for online reviews, and Yelp wants to provide the most helpful reviews to its audience. These will likely include a mix of positive and negative reviews, a more representative sample of people’s experiences with your business.
Yelp also has a fairly sophisticated software for filtering out unhelpful reviews - including 5-star reviews without context and 1-star reviews that are little more than rants. Here’s a quick video that explains the process.
Because Yelp will remove reviews they think you might be “stuffing” into your profile, our recommendation is to make it easy for customers to leave you reviews on Yelp, without asking specific customers based on some criteria.
You might hand out a card to all your customers that says “Tell us about your experience on Yelp” with a link to your page, you might send every customer an email or text asking, or you might place a button on your website for customers to leave reviews.
Note: Our recommendation for Yelp reviews is different than our recommendations for other platforms.
You can just send customers to your public Capterra page and ask them to click the big green “Review this Product!” button. But you can also get your specific Capterra review link by following these steps.
Step 1: Go to your public Capterra listing. If you do not have one yet, follow this quick guide to create one.
Step 2: Click the big green “Review this Product!” button.
Step 3: Copy the URL at the top.
For reference, your review link will be:
E.g. Text Request’s is https://reviews.capterra.com/new/167015.
But wait, there’s more!
Did you know Capterra has a reviews program to help you get more reviews on their platform? They do! Capterra will actually give your customers a free gift card to leave a review.
Your Capterra rep can talk you through it, but here are the basics. There are two options.
Capterra will send a co-branded email to a list of your customers (users) inviting them to leave a review. Capterra will then send a $20 gift card (or charity donation) to those who complete a review.
For this, you will share a list of your customers with Capterra, and the number of people on that list determines how many gift cards are handed out. (Up to 50 contacts = 10 gift cards. Over 1,000 contacts = 75 gift cards. There are breaks in between.)
Capterra will also take care of email follow-ups and tracking who leaves a review.
Capterra will share a custom review link with you. You share that link with your customers inviting them to leave a review in exchange for the gift card. Capterra uses that custom link to track who completed it, and they’ll send a $10 gift card to the first 10 reviewers.
If you choose Option 2, note that you need to include a disclosure with the promotion. More on that here.
You’ve probably noticed that these platforms have long and ugly review links. You can shorten them and make them more appealing to customers, which will make them more engaging and help you get more reviews. Here's how.
Step 1: Copy your long review link.
Step 2: Go to a link shortening site like Bitly.
Step 3: Paste your link and click “Shorten.”
Step 4: Copy and paste that shortened link into your texts, emails, and social media posts asking for reviews.
How (and Why) to Text Review Links to Customers
The bottom line is you’re going to get more reviews when you text customers than when you just email them or give them a handout. 99% of texts are read and click-through rates are around 50%.
Email rates are only about 20% and 2%, respectively.
This boost in engagement is going to earn you far more reviews, and since the business with the most reviews is normally who wins the sale, it will increase your revenue, too.
So how do you text a review link?
Step 1: Get your shortened review link (see above).
Step 2: Use a tool like Text Request to text your link to one customer at a time or hundreds.
If sending a message to one person…
Step 3: Click Compose Message.
Step 4: Enter the number of the person you want to text.
Step 5: Type your message using your shortened link. Say something like:
“Hi [First Name], thanks for working with us! Please share your experience with us on [platform]. [reviewlink] Thank you for your help!”
If sending a message to multiple people at once…
Step 3: Go to Group Messages and click New Group Message.
Step 4: Add your contacts. Choose from pre-existing groups in your Text Request account, add individual contacts, or you can upload or paste contacts from a spreadsheet. You can also send a Group Merge Message. More on that here.
Step 5: Type your message using your shortened review link. Say something like:
“Thank you for working with us! Would you tell us about your experience on [platform]? Use this: [reviewlink] We really appreciate it! - [CompanyName]”
Now sit back and watch the reviews come in!