Text or call us at 423-218-0111

5 Ways Politicians Engage More Voters with Peer to Peer Texting

Posted on by

Most voters don’t have landlines, let alone answer them anymore. And even if you do happen to get a hold of a number that belongs to a cell phone, 80% of your calls still go directly to voicemail.

No one is answering your calls, and you can’t start any kind of conversation with potential voters because of it.

PC: Statista

If you want to connect with voters, you have to reach them where they actually communicate the most, and that’s through text messages.

Texts have a 99% open rate, an average response time of 90 seconds, and have become one of the most powerful ways campaigns like yours connect with potential voters.

Let’s take a look at how you can use texts to scale your communication and engage voters.

5 Ways Politicians Can Use Texting to Engage More Voters

1. Quickly filter your contacts to make the most impact.

It can be a nightmare trying to find the best way to organize all the contents you gather from voter registrations (let alone figuring out if they’re numbers that are textable).

Luckily, getting these contacts into Text Request is easy. All you need is a CSV file to import into the software, and Text Request will do the rest of the work to determine if the numbers are cell or landline.

Test Request also has a sentiment analysis feature, which automatically removes a contact if they respond to a text with profanity or any other strong indicators that they don’t want to be messaged again.

This protects your volunteers from seeing harsh responses and helps you bypass contacts that aren’t going to be reasonable targets.

All of this saves you time and helps you make the biggest impact by immediately locating the contacts that are viable.

2. Efficiently segment and organize your contacts.

After you’ve found the viable contacts for your texts, you can segment and organize these contacts into groups based on their:

  • Responses
  • Districts
  • Engagements
  • Vote histories
  • Demographics
  • Opt-outs
  • Interest in events
  • Interest in volunteering

These kinds of distinctions can make your volunteers’ jobs much easier, if your campaign is going for people on the fence vs. people who you know will vote in your favor.

You may also have different messages for different demographics, and groups will make it easy for volunteers to send these differently formatted texts to the correct recipients.

3. Have any volunteer be able to hop on at any time.

Volunteers come and go. So how do you keep your ever changing team on the same page?

Text Request allows all your volunteers to text from the same numbers and area codes, so you don’t have to worry about constantly adjusting to a new wave of personal cell phone numbers.

The ability to text from the same numbers will also benefit your campaign if it’s local and you only want to use your office’s phone numbers for particular communications.

Each volunteer will also get access to a universal dashboard, where they can easily see each message as it pops up and whether or not it’s been responded to. This dashboard is so user friendly, any new volunteer in your campaign would be able to pick it up immediately.

"Text Request has been a wonderful tool for us in building our customer base and advertising! It is extremely user friendly and dummy proof, and Jamey, our Text Request customer service representative, has been extremely helpful and knowledgeable with any questions or concerns that we have." - Frank, Google Reviews

4. Gather information for polls, surveys, and events with keywords.

So say your volunteers text a potential voter who is ready to engage with you. There are more ways than just groups to categorize these voters so you can successfully retarget them again later.

Keywords are something voters can text to opt-in to specific information and lists. For example, if your campaign commonly sends out polls or surveys to gather information, a voter who is interested in consistently participating in them can text “POLL” or “SURVEY.”

Your campaign can even use keywords to send updates to voters who are interested in attending rallies or gauge possible attendance rates.

Chances are your campaign is going to be a long one, and keywords are the perfect way to keep interested voters actively engaged and informed throughout its duration. Staying top of mind in innovative ways like this are going to be what gets you the most votes.

5. Get potential voters to take powerful next steps with links and MMS.

The best thing about texts is their ability to send digital sources you couldn’t directly share over a phone call.

For example, if you’re targeting voters who may be on the fence, you can text them things like infographics they can share with friends or links to stats they could review.

Voters who are invested in your campaign will also love being able to receive links to volunteer signups, rally registrations, or infographics with positive data. Event registration with links will also be huge because you’ll be able to track attendance rates.

Sharing links and pictures like these are a great way to keep the ball rolling even after your immediate conversation with the potential voter has ended, because it points the person to a resource beyond just a volunteer to refer to next.

How does peer to peer texting work?

So how can you begin texting the numbers you’ve gathered from voter registrations when the TCPA states it’s illegal to do so without prior consent?

Text Request has a speciality made peer to peer messaging system that sends texts on an individual basis.

Because these peer to peer texts are manually sent out one at a time, instead of as an automated mass message, the process is compliant with TCPA regulations. Your campaign’s text messages also follow TCPA regulations because they’re being sent for non-commercial and nonprofit purposes.

But make sure sure your campaign always stays compliant by:

  • Only focusing on sharing your campaign’s message
  • Only asking open-ended questions, like: “Would you be interested in attending a rally?”
  • Not immediately asking for donations
  • Not re-messaging any voters who asked to opt-out of your texts

Text Request also includes automatic compliance features by timestamping and saving every message you send and receive. This keeps your volunteers covered and gives you a way to organize contacts by their responses (which we’ll talk about more next).

At the end of the day, your messages are unsolicited, and a large amount of recipients will opt-out of them—but you don’t want to hurt your campaign’s reputation or risk a lawsuit by persistently messaging those who do.

Ready for your campaign to start texting?

Peer to peer texting is the ultimate way to reach and retarget voters, but you need the right software to get started.

Text Request offers all of the above and more at the most cost-effective pricing in the industry to help your campaign:

We also have free training and online guides, so your volunteers will always have access to any support they may need.