Templates
Text-To-Give Fundraising Text Message Templates
Text to give is a fundraising strategy where donors and supporters text a keyword—like "GIVE”—to your business phone number.
Text-to-give is one of the most effective fundraising strategies for nonprofits, churches, schools, and charitable organizations. Donors and supporters can simply text a keyword like “GIVE” to your organization’s business phone number, and you’re instantly connected.
You need a full SMS fundraising strategy to maximize donations, and these text-to-give text message templates cover every stage of your mobile giving campaign.
These templates offer you a solid launching pad to start from, whether you’re running a year-end fundraiser, a Giving Tuesday push, or an ongoing nonprofit SMS campaign.
Note: These text templates are intended to be examples you use to create your own. We do not recommend directly copying and pasting them into Text Request's Templates feature, without first editing them and their [brackets] to fit your needs. These [brackets] will not automatically pull custom info and are only meant to be placeholder examples.
Why Text-To-Give Works for Nonprofits, Churches, and Schools
Here’s why SMS fundraising outperforms other channels:
Texting has a 98% open rate
Donors can easily give within seconds from their phones
SMS fundraising works for a wide range of organizations, from nonprofits, faith-based groups, and community causes
The key is to use the right message at the right moment. Here’s how to do it across every stage of your text-to-donate campaign.
1. Text-To-Give Keyword Opt-In Text Message Templates
When donors text in your keyword, your autoresponse is your first impression. Include what cause your donation supports and link directly to your donation form so donors can give immediately.
Template 1: “Thanks for texting [keyword] to [Organization]! Tap here [link] to make your first donation. Every dollar goes directly to [cause]. ”
Template 2: “You've subscribed to updates on [Organization’s] fundraising campaign for [project]: [link] We’re only [amount] away from reaching our goal! Find out how you can contribute using that link.”
Template 3: "Hello, welcome to [Organization]’s text-to-give campaign! We’re raising funds for [cause]. Click here: [link] to donate or learn more about where your money goes. Your support matters."
2. Donor Re-Engagement Text Message Examples
Past donors are low-hanging fruit when it comes to SMS fundraising. They already know your organization, all they need is a nudge. Track donation history, so you can tap them once a reasonable amount of time has passed.
Template 4: “Hey [First Name], we’re still [amount] short of our goal for [project]: [link] Thanks for helping us last time. Want to do it again?”
Template 5: “[First Name], because of donors like you, we finished [previous project]. Now we’re starting [new project], and we’d love your help again: [link]. Tap here to see what’s next.”
Template 6: “Hi [First Name], your past donation to [cause] made a real difference: [link]. Check out our website to learn about your impact and to see what’s coming next.”
3. SMS Templates for Sharing Mobile Donation Forms
Once donors opt in to your list using your chosen keyword, you can start regularly sending them the link to your donation form. That’s how you maximize your mobile giving efforts.
You just need a reason to tap them, which is why we recommend waiting for things like new projects, organization milestones, holidays, or coinciding marketing campaigns to keep messages relevant and non-spammy.
Template 7: “[Name], it’s that time of year again: [link] Learn how you can give a gift that makes an impact on this [holiday] that supports [cause].”
Template 8: “Big news! Did you know we recently hit [milestone]? And it’s all thanks to you! See the full impact here: [link], and help us hit the next one.”
Template 9: “Hi! Do you have any questions about donating to [Organization]? Text us and a real person will get back to you shortly. Ready to give now? [link] Click here to go directly to our donation form. ”
Template 10: “We’re [amount] away from our [year] fundraising goal: [link]. So close! Help us reach the finish line, so we can complete [project] and help [cause]!”
Template 11: “Happy Giving Tuesday! Today, every dollar you give to [Organization] goes toward [cause]: [link] Tap here to make your gift count.”
4. Post-Donation Thank-You Text Message Templates
The fastest way to lose a donor is only contacting them when you need money. Texting them when you accomplish a goal, complete a major project, or break new fundraising records gives you another reason to reach out to them, beyond just asking for donations. That builds relationships and trust in your cause.
Donors want to see what their contributions went to. Thank-you texts that show real impact are a great way to turn one-time givers into long-term supporters.
Template 12: “Want to see the impact you’re making in real-time? [link] Check out a live look at [project] in action.”
Template 13: “We just hit our goal of [amount]: [link] Stay tuned for updates on [cause]!”
Template 14: “Last year you contributed to [cause], and we’re proud to say that today we’re unveiling the finished [project] your donation went into. Click [link] to see it.”
Template 15: “Your donation changed lives. The people behind [cause] want to say thank you personally: [link]. Click here to hear from them. ”
5. Text Templates to Re-Engage Donors and Keep Them Invested
The best text-to-give campaigns don’t end between fundraising drives. Ongoing donor engagement includes SMS marketing efforts like texting SMS newsletters, seasonal updates, events, and other text-to-donate campaigns. These texts keep donors in the loop and your organization top-of-mind when other fundraising opportunities pop up.
Template 16: “Hi, [Name]! We just reached [milestone] and we’re still raising funds for [cause]. Want to be part of our next project? [link] Click here to get involved. ”
Template 17: “Your weekly [Organization] update is here: [link] See what your support is making possible. ”
Template 18: “Look how far we’ve come together, [Name]! Tap [link] to see everything [Organization] accomplished this year, and what we’re planning for next year.”
How to Set Up Text-To-Give With Text Request
Text Request makes it easy to get started with a text-to-give campaign. All it takes is a few steps:
Choose your keyword.
Pick something short and memorable, like GIVE, DONATE, or your organization’s name.
Set up your autoresponse.
Use one of the opt-in text message templates above as your starting point.
Link your donation form.
Connect donors directly to your payment portal in every text you send.
Build your donor contact list.
Promote your keyword across your other channels, like email, social media, your website, and in-person events.
Send and track.
Monitor response rates and adjust your messaging over time as needed.
Start Your Text-To-Give Campaign With Text Request Today
Text-to-give is one of the fastest ways to connect with donors where they already are—on their phones. Whether you’re a nonprofit launching your first mobile giving campaign, a church collecting donations for disaster relief, or a school foundation reaching out to alumni, Text Request has you covered.
Ready to see how Text Request can power your SMS fundraising? Schedule a demo today.
