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Which Online Recruiting Platform is Best for Your Business?

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Recruiting can be cutthroat. You need to bring your A game to secure top talent, and one way to do that is by leveraging the resources currently available - especially online. There are plenty to choose from, but which online recruiting platform is best for your business?

Why use an online recruiting platform?

Marketing your company to candidates will help you attract top talent, because they’ll associate your branding, culture, reputation, and more with your recruiting efforts. An online recruiting platform is the perfect place to do this.

Why?

Good candidates research companies they might want to work for, and companies that reach out to them. They like to see what information is out there, so they'll Google your company, and sift through whatever pops up.

Using an online recruiting platform helps you tailor your image to candidates, and influence how they perceive your organization.

What should you do before you start using an online recruiting platform?

First you need to establish and monitor your online presence. Do a search for your company’s name. Does it currently appear on any recruiting platforms?

If it does, what’s being said? Many platforms offer the ability to claim and edit your company’s page. If your company doesn’t appear, you can add it.

But are all recruiting sites created equal? Use your time and resources wisely to focus your attention on sites best suited for your business.

Below we’ll look at five popular recruiting websites that employers can use to get their name (and job listings) out there. We will look at each platform’s popularity (via Alexa’s website rankings), functionality, features, cost, and more.

Based on that information, we’ll assign a star rating to each platform, with 1 being the lowest and 5 being the highest. Each site has pros and cons, so read on to find out which online recruiting platform is best for your business!

Related: 7 Social Media Recruitment Tips to Find Top Talent

Top 5 Online Recruiting Platforms

Glassdoor—⭐⭐⭐⭐

Glassdoor offers millions of job listings for searching candidates, and they offer employers access to an ever-expanding pool of potential employees. Glassdoor’s tagline, “find the job that fits your life,” speaks to candidates searching for a position that meets their individual needs.

Glassdoor’s website ranks 374 in the world and 88 in the United States for traffic. Website rankings help indicate a website’s popularity. The more traffic it receives, the higher its rank.

Pros for Using Glassdoor

Glassdoor is appealing to potential employees because it publishes employee reviews, salary reports, benefits information, and more. This information typically comes from current or former employees of those companies, too, so you get an insider’s view.

Companies can capitalize on Glassdoor’s “community of 41 million highly engaged potential candidates” by promoting their brand on the platform or paying to have their job postings reach ideal candidates.

Cons of Using Glassdoor

The drawback to this site is the same thing that draws people to it - transparency. If a disgruntled former employee posts about your company, their review may reflect poorly on your business and turn candidates away.

But, employers do have the option of responding to reviews. If you’re active on Glassdoor, you can easily mitigate situations that may arise.

Related: 6 Steps to Handle Negative Customer Reviews Successfully

How to Start Using Glassdoor

Not sure if it’s right for you? Glassdoor offers a free employer account. The account will allow you to respond to reviews and showcase your company via a personalized landing page.

If you want to test out their recruiting claims, they also offer up to 10 job postings for free for a period of 7 days. For more information, check out their comprehensive FAQ.

TheMuse—⭐⭐

TheMuse may not be as widely known as Glassdoor, but they are actively working to change the way candidates search for a new job.

This career site is unusual in that it focuses on the Millennial generation (those born between 1982 and 2000, according to the United States Census Bureau), and works to integrate personalized career help for its users.

As an example, they offer various levels of career coaching, giving interested job seekers access to industry insiders. Their website ranks 4,105 in the world and 1,291 in the United States.

Pros for Using TheMuse

TheMuse offers a more authentic recruiting platform for employers. They work with you to build your brand, and use content to market your brand to their users.

For example, they will fill your company page with images of your offices, videos of current employees telling why and how they got started with your company, the type of personality that would succeed in your office, and more.

Because of their individualized help, TheMuse is great for companies that haven't yet established their recruitment branding. I.e. they’re great for companies just getting started with online recruiting.

However, TheMuse also has experience helping big-name companies like AT&T, Wells Fargo, IBM, and more.

Cons of Using TheMuse

TheMuse does not have the reach that other employer branding sites can offer, based on their website rankings. Since they cater to a specific age group, you may miss out on a wider range of candidates. Although, if your target candidates are Millennials, this could be the perfect fit.

How to Start Using TheMuse

Want to market your company via TheMuse? Simply fill out this information form on their website. A company representative will be in touch to get you setup.

ZipRecruiter—⭐⭐⭐

ZipRecruiter has grown by leaps and bounds since it was started in 2010. Their mantra, “find a better job for a better life,” attracts candidates who are trying to improve themselves and their situations. This website ranks 1,836 in the world and 378 in the United States.

Pros for Using ZipRecruiter

ZipRecruiter is the #1 rated job search app on both Android and iOS platforms. They also work to make the process as painless as possible for candidates.

“Apply with One Click” makes it easy to apply, especially if you’re short on time. “Know Where You Stand” allows job seekers to stay up-to-date with where their application stands in your recruiting process.

These features, coupled with easy mobile and online applications, enable candidates to apply when they’re on the go and keep tabs on how many views their application gets.

Another perk is their trending search function. At the bottom of their homepage, you can see the trending job types, job titles, cities, categories, and more. Candidates can browse each one of those trending subcategories to find potential jobs that fit their skills and goals.

ZipRecruiter's mobile interface allows recruiters to post a job, review potential candidates, and more from your phone. They also advertise extensively to grow their pool of candidates (and employers).

Cons of Using ZipRecruiter

ZipRecruiter offers employers a free trial, but it only lasts four days. That’s a short trial that may not help you know whether it’s a good fit for your business. Based on their website rankings, they also don’t have the same reach as LinkedIn, Glassdoor, or Indeed.

How to Start Using ZipRecruiter

You can get started by posting a job with ZipRecruiter. They also have a detailed employer help center to answer any questions you might have.

LinkedIn—⭐⭐⭐⭐⭐

LinkedIn is the Facebook of the professional world, and boasts 560 million users worldwide. Its popularity speaks volumes about its ability to reach candidates and work as a platform for employers and candidates alike.

Their mission is to “connect the world’s professionals to make them more productive and successful.” This mission shows LinkedIn’s unique commitment to candidates and employers beyond helping people find jobs. LinkedIn ranks 29 in the world and 11 in the United States.

Pros for Using LinkedIn

Besides its wide appeal to professionals of all types, LinkedIn offers employers the opportunity to create a unique presence on LinkedIn.

LinkedIn provides case studies and customer stories for each of their product segments, including their career pages (talent solutions), sales solutions, and ads. These stories can give you an idea of the impact LinkedIn has on businesses similar to yours.

They also offer online learning solutions to help companies develop and engage their workforce. Employee engagement can affect retention and overall performance, making it an important focus of many businesses.

With a wide variety of services and products, LinkedIn is a one-stop shop for businesses wanting a recruiting and development platform.

Cons of Using LinkedIn

LinkedIn’s greatest advantage can also be its greatest con. So many companies use LinkedIn that it may be difficult to stand out without paying a higher price.

However, creating an account and regularly contributing to their online discussions can help establish your position as an industry leader.

How to Start Using LinkedIn

Go here to create a page for your company. Also, LinkedIn offers a free demo to give you a run-down of their products and services. You’ll need to chat with a sales representative to get detailed information on pricing, though.

Indeed—⭐⭐⭐

Indeed stands just behind LinkedIn in popularity, and attracts over 200 million unique visitors per month. Similar to Glassdoor.com, it lists company reviews from current and former employees. It also has data on typical salaries for various positions.

Indeed’s website ranks 152 in the world and 53 in the United States.

Pros for Using Indeed

Indeed offers employers the ability to search candidate resumes by job title, skills, or company and location. Browsing resumes is free, but you’ll need a paid subscription to contact a candidate. Subscriptions start at $100/mo.

Indeed also offers free job postings to employers (limitations do apply). Many paid job posting sites will automatically list positions on Indeed.com, too.

Cons of Using Indeed

Indeed doesn’t look as appealing as other sites, which means it can be more difficult for employers and candidates to use. It doesn’t have as many employer offerings as some other options either. That said, it does have a wide global reach only trumped by a few other recruiting platforms.

How to Start Using Indeed

You can post a job on Indeed by going here. You can also contact their sales department to design a hiring campaign, get pricing information, or request a live demo.

Our Recommendations

Online presence is crucial, but you should focus your energy on the platform that will best highlight your company, its positions, and its culture.

If you’re a smaller company with a niche culture that appeals to Millenials, then TheMuse.com is likely the best option.

If you take a no-frills approach to hiring, then Indeed.com will get the job done at the easiest price point.

If you want the complete package, LinkedIn.com and/or Glassdoor.com offer comprehensive solutions and packages.

And if you want a platform that is simple and easy to use while on the go, I suggest ZipRecruiter.com.

You might also consider selecting multiple platforms in order to market your company to multiple audiences. See where you get traction, and go from there.

Related: 5 Ways Professional Recruiters Fill More Positions by Texting Candidates