Templates
30 Fitness Text Templates to Inspire Your Gym Members
Fitness centers like yours are using SMS marketing to engage their members.
Why? 90% of texts are read within 30 minutes of being sent, and 48% of people want marketing promotion text messages from businesses like gyms. Texts can be a powerful way to inspire gym members and keep them invested in their fitness goals.
Below are 30 fitness text message templates to engage your gym members and keep them coming back for more.
1. Text Inspirational Gym Quotes
Everyone loves an inspirational gym quote, especially when it’s shared by their favorite coach. Have your coaches text their favorite gym quotes to your members to build rapport and camaraderie. The text templates below can also serve as gentle nudges for members who have missed a handful of classes, so they feel inspired to come back in.
Template 1: “Sweat now, shine later, [Name]. Summer is almost here! - [Coach Name], [Fitness Center]”
Template 2: “Life is short. Lift heavy things, [Name]. You’re so close to beating your one rep max on [lift]! Go ahead and schedule your next few classes to make it happen: [link] - [Coach Name], [Fitness Center]”
Template 3: “Pain is temporary, pride is forever. We miss sweating it out with you at [fitness center], [Name]! - [Coach Name]”
Template 4: “You are your only limit, [Name]. [link] Book your next round of classes now to keep the momentum up.”
Template 5: “Sweat brings success, [Name]! Try out our new sauna after your next workout for free.”
Text Request has a Templates feature to help you store all your coach’s favorite motivational gym quotes, or funny gym quotes, in one organized place for them to access.
2. Celebrate Gym Membership Milestones
Your members’ fitness goals and personal desires to see consistent progress on their fitness journey keeps them coming back for more. Here are five gym milestone text message templates to keep your members’ physical activity up.
Template 6: “[Name], congrats on finishing your first week of classes at [fitness studio]! We’re so thrilled to have you as part of our gym family. - [Coach Name]”
Template 7: “Hi [Name], congratulations on your 100th class! Next time you come in, we’d love to take your photo and hang it on our milestone wall to celebrate.”
Template 8: “Hey [Name], congratulations on beating your one rep max on [lift] today! Can’t wait to see what we accomplish next together. - [Coach Name]”
Template 9: “Happy [gym name] anniversary, [Name]! Can you believe it’s already been one year of classes? Here’s a discount on your next few classes to celebrate. [image]”
Template 10: “Hi [Name], we’ve loved having you at the gym these past 6 months! Here’s a friendly reminder that you have the option to bring along a friend once a week for free, so they can get hooked too.”
A quality business texting platform, like Text Request, will give you the power to save a gym member’s contact details, so you can use merge fields to personalize your texts. Personalizing messages with a gym member’s individual goals is what will make them feel valued and inspired to continue coming to your fitness center.
3. Announce Updates to Your Fitness Center
Text message marketing is the perfect way to share updates and improvements to your fitness center with your members. It’s also a great way to further motivate members to use your facility, especially when they see all your new offerings.
Template 11: “Hi [Name], did you know we’re getting a new ice bath installed in the gym? [link] Check out all the recovery benefits you can get from ice bathing after workouts."
Template 12: “Hi [Name], this is a friendly reminder that we’ll be closed this coming weekend for renovations. We can’t wait for you to see all our new additions!”
Template 13: “Hi [Name], do you know we recently installed a sauna in the gym? It’s free with your membership and has numerous health benefits.”
Template 14: “[Name], save the date! [Gym Name] is relocating to a bigger location. We can’t wait to celebrate the grand opening of our new space with you!”
Template 15: “We’ve added brand new gym equipment for you to try at [gym name]: [link] Schedule your next class to check them out.”
Mass texts make it quick and easy to share big announcements like these with your entire gym at once.
4. Promote Fitness Challenges
Ongoing fitness challenges and events give your members something new to look forward to. Here are some examples of challenges and events you can share with members via text, so they stay invested in your gym.
Template 16: “Hi, [Name]. We’re hosting an obstacle run this weekend at [location]: [link] Compete for a chance to win two free classes!”
Template 17: “[Name], don’t forget to register for our nutrition challenge: [link] You get two free meal plans as part of the registration.”
Template 18: “Our monthly Murph workout is this [date] at [time] and will be hosted at [location]. We hope to see you there!”
Template 19: “Hi, [Name]. Don’t forget to log your gains into [app]! We’re giving away a week of free classes to the person who achieves the biggest amount of growth by the end of the summer.”
Template 20: “Your score on [app] is about to be beaten! [link] Register for your next class to keep from falling behind.”
Text Request lets you include shortened event links in your texts, plus track click rates to gauge engagement.
5. Advertise Your VIP Fitness Club
There’s no better way to keep members invested in their fitness journey than with VIP fitness club perks. Members can opt in for VIP discounts and gym exclusives by texting you keywords. A keyword is a word or term members can text you to opt in for specific information, including the specific perks of your VIP program.
Below are some examples of texts you can send to keep your gym VIPs inspired to continue coming back to the gym.
Template 21: “Thanks for texting [keyword] to [fitness studio]! Here’s 15% off your next class: [link] - [Coach Name]”
Template 22: “Thanks for being a [gym name] VIP, [Name]! Here’s an early sneak preview of all the new things we’re adding to the gym next year.”
Template 23: “We’re glad to have you as a gym VIP, [Name]. Check out these exclusive workouts from [Coach Name]. [image/PDF]”
Template 24: “Thanks for texting [keyword] to [gym name]! Show us this text the next time you’re in class to receive an exclusive t-shirt.”
Template 25: “Hey, VIP! Check out these exclusive meal prep plans to maximize your gains. [image/PDF]”
You’ll become the best gym in the eyes of your members when you treat them like the best clients.
6. Text Members for Their Feedback
Requesting online reviews from your gym members is not only a powerful word-of-mouth marketing campaign, it also lets members know you care about their feedback. Text messaging is a quick and efficient way to get your gym’s review link in front of members.
Template 26: “Hi, [Name]. Thanks for all the love you’ve been sharing on social media! Would you mind leaving us a Google review as well: [link] It helps us grow the gym! 💪”
Template 27: “[Name], we’re so glad you’re signing up for another full month of classes. [link] Would you mind using that link to tell us how your experience has been?”
Template 28: “[Name], thanks for sticking with us for the past three months! [link] We’d appreciate it if you could take a few minutes to tell us what we’re doing right.”
Template 29: “Grow the gym with us, [Name]! Your online reviews help us attract more members: [link] - [Coach Name]”
Template 30: “Hey [Name], help us achieve our goal of hitting 100 reviews on Google: [link] We value your feedback!”
Text Request makes it easy for your fitness business to request and monitor online feedback with our Review Management feature. Incorporating SMS review requests into your gym’s marketing strategy is a must if you’re going to rank higher in Google searches, draw in more new members, and make your current members feel seen.
Ready to start sharing text message templates to inspire your gym members?
Before you can start, you’ll need a text messaging software to text-enable your gym’s business phone number, register your use cases with mobile carriers, and provide one organized place to handle receiving text messages from your members.
Text Request offers all that and more, in addition to a library of SMS resources that you can access for free, whether you’re an active customer of ours or not. Contact us to get started, or view our Fitness Center and Gym Membership Text Messaging playbook to learn even more ways your gym can leverage the power of business texting.
