Templates
35 Retail Text Message Templates
Retail SMS marketing has significantly higher open rates than other channels for boosting revenue.
Not sure what your retail marketing messages should say? Below are 35 retail text message templates to add to your marketing strategy to boost sales.
1. Black Friday Retail Text Message Templates
No retail SMS marketing campaign plan would be complete without acknowledging Black Friday. The sample texts below will help you get started.
Template 1: “Only two weeks until Black Friday: [link] Get ahead on planning your purchases now.”
Template 2: “Our Black Friday sale starts tomorrow: [link] Get deals up to 50% off!”
Template 3: “Our Black Friday sale has officially started: [link] Hurry before the deals end!”
Template 4: “Discount code BLKFRIDAY will get you an additional 30% off your orders today. [link] Don’t miss out!”
Template 5: “Only two more hours until our Black Friday sale ends: [link] Don’t miss your final chance!”
Bulk SMS campaigns, or mass texts, make it easy to get SMS promotions like these in front of your entire audience at once.
2. Cyber Monday Retail Text Message Templates
Text marketing is the perfect way to take advantage of the busiest ecommerce day of the year. Below are five templates to help you stand out from competitors who aren't texting.
Template 1: “It’s the perfect time to stock up on what you need! [link] This Cyber Monday all products are 40% off.”
Template 2: “Use code CYBER to get 30% off all items today: [link] These deals won’t last forever!”
Template 3: “Don’t miss our BOGO deals this Cyber Monday: [link] What will you walk away with?”
Template 4: “All shipping is free this Cyber Monday: [link] Don’t miss out!”
Template 5: “Cyber Monday has officially started and our inventory is on fire: [link] Hurry before everything is gone!”
Looking for even more holiday-centered text templates? Check out our full list of sample SMS holiday promotions.
3. Promo Codes and Keyword Retail Text Message Templates
Customers will come to you when you advertise promo codes and keywords that they can text you for discounts. The marketing templates below work best when you advertise your promo codes and keywords on your website, social media, or physical store.
Template 1: “Thanks for texting SALE to [business name]! [link] Your next order on [product] will be 50% off when you use that link.”
Template 2: “Thanks for texting SUBSCRIBE for weekly updates and offers on our inventory! - [business name]”
Template 3: “Thanks for texting [keyword] to [retail store]. Now you’ll get early access to our newest lines of [products]!”
Template 4: “Use code SALE to get 15% off the items you check out with today: [link] Offer ends this Friday.”
Template 5: “Use discount code PROMO to get free shipping today: [link] Don’t miss out!”
Keywords are primarily used to build a group of SMS subscribers, so you can update them on products and deals as needed. Once customers text you a keyword, you can periodically send them promo codes to keep them hooked on purchasing new items.
4. Flash Sales and Limited-Time Offer Message Samples
90% of texts are read within 30 minutes of being sent, which makes them perfect for the flash sales and limited-time offer text examples below. Customers will actually see these texts and take action faster than they would with email promotions.
Template 1: “Hey [Name], excited for the change in the seasons? We have a limited-time sale to welcome it: [link] Check it out! [image]”
Template 2: “Hi [First Name], we’re having a flash sale for our new [product] dropping this Friday. Line-up starts at [time] and [date]. Will we see you there? [image]”
Template 3: “Flash sale alert! Only 3 of these discounted [items] are left: [link] Check our e-commerce before they’re gone. [image]”
Template 4: “New items alert! [image] For a limited time, you can purchase them 30% off using this link: [link]”
Template 5: “This just in—we have a limited-time offer on these seasonal items. [image] Visit our e-commerce store for more details.”
Text message campaigns for flash sales and limited-time offers are stronger when you include MMS, or photos and graphics, like in the samples above.
5. Customer Loyalty Program Message Templates
There’s no better way to keep customers invested in your retail business than with VIP perks. Customers can opt in for VIP discounts by texting you keywords.
Template 1: “Thanks for texting [keyword] to [retail business]! Here’s 15% off your next class: [link]”
Template 2: “Thanks for being a [retail store] VIP, [Name]! Here’s an early sneak preview of all the new things we’re adding to our inventory next year.”
Template 3: “We’re glad to have you as a VIP, [Name]. Check out these exclusive items: [link]”
Template 4: “Thanks for texting [keyword] to [retail store]! Show us this text the next time you’re in the store to receive an exclusive t-shirt.”
Template 5: “Hey, VIP! Check out these exclusive items: [link] [image]”
You’ll become the best retailer in the eyes of your consumers when you treat them like the best customers with the help of a quality VIP program.
6. Abandoned Cart Message Templates
There’s no telling how much money your retail business could save by following up with customers who abandon their carts. Below are message templates to encourage customers to take action and complete their purchase.
Template 1: “Hi, [Name]! We found some items left in your shopping cart: [link] Use that link to complete your order.”
Template 2: “[Name], it looks like you left some items in your cart, but [product name] is still available: [link] Don’t forget to purchase before it’s gone.”
Template 3: “Did you forget something, [Name]? [link] Complete your [business name order] now to get free shipping.”
Template 4: “Oh no, [Name]! Your cart is expiring: [link] Use that link to let us know that you still want to complete your purchase.”
Template 5: “Are you ready to purchase, [Name]? [link] Use that link to pick up where you left off.”
Looking to automate this process? Text Request offers SMS API and integrations to make your life easier.
7. Review Request Text Message Templates
Catching customers right after they’ve had a chance to enjoy your product and asking them for a review is key for the health of your retail business. Online reviews are key for showing up in online searches and attracting new customers—and there’s no faster way to ask for them than by using the text message samples below.
Template 1: “Hi [First Name], how do you like your [product]? Tell us at [link] - [Company Name]”
Template 2: “[First Name], thanks for purchasing your [product] from [Business Name]! Tell us about your shopping experience. [link] Thanks!”
Template 3: “Hey [First Name], how was our online checkout experience? [link] We’d love to hear your feedback.”
Template 4: “Hey [First Name], thanks for the love on social media! [link] Would you mind using that link to share your experience with our product on Google?”
Template 5: “Hey [First Name], we’re glad to hear you’re satisfied with our customer service. [link] Could you use that link to share some love as well?”
Text Request's Reviews feature connects to your online review platforms, so you can monitor incoming reviews and send auto-reply texts to thank customers for leaving reviews.
Want more best practices for retail text messaging?
Business texting is an increasingly important channel for retail stores like yours to increase leads and boost revenue. You just need an SMS software to text-enable your retail business’ phone number, plus register your use cases with mobile carriers, so you can text confidently and compliantly.
Text Request offers all that, plus an endless supply of professional text message templates, digital resources, and customer support to maximize your use of SMS. Contact us to get started, or read our Retail Text Messaging Playbook for more SMS best practices.
