7 Digital Marketing Experts Share Their Best Tips
Virtually everyone is connected to a digital device for most of the day, making digital marketing the most practical marketing method available.
But understanding this digital world can be difficult. That's why we turned to trusted digital marketing experts, and asked them to share their best tips with us. Here's what they had to say!
Christina Hooper, COO & Inbound Marketing Director at Sparkitive
Stop being a salesman.
Aim to educate, inform, and help your ideal customers reach decisions. When it comes to digital marketing, it's important to understand that the way people buy has shifted a lot.
Instant access to friends, family, and Google from anywhere has taken the power of knowledge out of the hands of salesmen and placed it with the consumer. They come to a business armed with information, fully confident that they know what the best product/service will be for them.
This means businesses need to leverage the research process that happened before a consumer reaches out to them. Perhaps the best way businesses can do this is by blogging about topics and questions consumers have while they are researching and comparing products.
By providing this information, businesses and individuals can establish themselves as thought-leaders, and build a foundation of trust with consumers before they ever have a conversation with them.
Jackie Errico, Owner at Riverworks Marketing
If digital marketing isn't a large part of your strategy, you're hurting your business.
You can typically track the number of impressions, clicks, interactions, referrals, conversions - everything - to see the impact of your marketing decisions. It's also quicker to execute and typically less expensive than other forms of marketing.
Jess Flack, Digital Marketing Strategist at Crash Creative
Focus is better than reach.
Limiting your audience can be scary. The natural inclination is to want to reach as many people as possible. However, it’s far more efficient and economical to target your audience as highly as you can.
Ultimately, you only want to pay for clicks from potential leads. If a certain demographic is not giving you the click-through-rate you had hoped for, you might need to reassess your target audience and what they want.
Think of it this way: let’s say you’re the business owner of a local home remodeling service. You’re creating an ad and your target audience is set to reach 1,000,000 people. You’re currently getting 10,000 impressions and 100 clicks a day. You view this as a success, but you haven’t gotten any leads.
After further investigation, you realize that while you and your business live in Chattanooga, TN, the clicks that you’re getting are from Puerto Rico. And, unless you’re willing to quickly relocate, these clicks aren’t converting and you’re throwing money into an Adwords-shaped-black-hole.
It’s easy to get frustrated. Instead, get focused. Redefine your audience to target only potential buyers. You might get a third of the impressions you were seeing before, but you’re guaranteed to see an increase in leads and sales!
Caleb Ludwick, Principal & Creative Director at 26 Tools
Overall, the most important thing in digital marketing is quality content posted on a regular and frequent basis.
By quality I mean that it's well written and incorporates the right language for your audience, but also has no fluff. Who has time to read fluff?
Relevance is a huge part of quality content, which you can test with a simple question: Is this a question my customers are asking? If your answer is "yes," you're good. If your answer is "no, but they should be asking it," then you need to lay more groundwork.
Jeremy Weber, Copywriter at The Johnson Group
There should always be a relationship between high-level data and copy.
Instead of coming up with marketing ideas using their own personality or imagination, digital marketers need to make sure they're always, always building their strategy based on the numbers and what’s working.
(What works for you might or might not be specifically what the "experts suggest.") If something’s not working, stop doing it and do something that works, or iterate based on your data to grow.
David Hunter, Owner at Nooga Labs
Be wary of paying people to link to your website.
Buying backlinks can and does work, and they should be an important piece in your digital marketing strategy. However, there is a definite risk involved when you buy cheap ones from people who openly sell them on sites like Fiverr, for instance.
Mike Castleberg, Owner at Chattanooga Marketing Group
It's vital not to pay too much attention to one piece.
And certainly not to ignore another piece completely. All of the main pieces of digital marketing - SEO, Pay Per Click, Social Media, Reputation Marketing, etc. - each solve their own unique marketing problems and work together to build a brand.
If you focus too much on one piece and ignore others, you're going to have a lopsided brand that isn't fully addressing its own marketing problems.