24 Business Communication Statistics That Prove You Should Be Texting
One question we get all the time is "Why text?" Why do we think texting should be a staple of business communication? Well, there are lots of reasons, and they're all based in research.
As individuals, we text all the time, because it's quick, simple, convenient, and feels about as natural as getting ready and going to work!
But there's quite a bit of evidence that shows texting should be a part of business communications, too, and here are some of the statistics to prove it!
1. Only a third of emails are opened.
This means only a third of your audience actually gets your message. Does it really matter how important it is if no one reads it?
On the other hand, texts have a 99+% open rate. So when you need to make sure people get your message, texting is clearly a better option.
2. Only 14% of calls to businesses are answered without being placed on hold.
If you don't have the personnel to handle every call that comes in, that's fine. But I'll find another business who responds to my needs quickly.
Or you could just text. With texts, no one has to wait on hold! Getting customer support to help you without making you miserable first? That's the dream!
3. 84% of Americans say they can't go a day without their cell phone.
We spend over 4 hours a day on our mobile phones, and it's not because we're all addicted! Smartphones have become a staple for getting through work and life. It's just how things have adapted.
Texting for business communication helps your brand fully step into this mobile-first era while remaining personable and compliant. That's a big move! And a simple one to make.
4. 79% of Americans check their cell phones within 15 minutes of waking up.
The alarm goes off, you roll over and hit snooze, then you start scrolling through notifications, emails, and the like. Sound familiar?
Consumers like you and me are constantly looking for more mobile engagement, and texting can be a great way for you to engage your audience.
5. Americans check their phones 150 times every day.
Everyone in business will say you need to reach consumers where they are. Well, we're all on our cell phones!
If people check their phones 150 times a day, how many times do they see your brand? Texting can help get you in front of these people.
6. 78% of people who text wish they could have a text conversation with a business.
Wouldn't it be nice if you could just text a business whenever you needed them? Most people think so.
Your customers want you to add texting to your business communication strategy. How will you respond?
7. 79% of bosses support texting for business purposes.
Most bosses know that texting is a common communications channel. It's just what we do!
As long as you're communicating about work and trying to further the company's mission, everyone is happy with texting at work.
8. Nurtured leads make 47% larger purchases than leads who weren't nurtured.
People spend more with businesses they've built relationships with. Relationships are built through conversations, and conversations today happen through text.
How are you nurturing leads? How are you creating conversations with valuable customers?
9. 66% of website traffic comes from mobile devices.
Most website traffic comes from mobile devices, and the number one form of communication from a mobile device is texting.
It would make sense if someone viewing your website on their phone could just text your business, right? This is possible through Click-to-Text, and it's a must-have for business communication!
10. Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
Lead nurturing is all about building relationships, and texting is often how people build relationships.
As you build relationships with potential customers, they'll want to work with your business more and more, which means you don't have to spend as much "convincing" them to work with you.
11. Only 18% of people check their voice mail.
Coca-Cola and JP Morgan Chase both removed voice mail systems from they're corporate offices, because, as one Coke exec said: "No one ever checked them!"
Problems and meetings were falling through because everyone would rather email or text.
12. 32% of callers placed on hold hang up immediately.
People tend to value their time more than anything else, so when you can't help them immediately, you miss out.
If 1/3 of callers placed on hold hang up immediately, how much business are you losing? How much is your competition gaining?
Why not find a place for text in your business communication strategy so none of this happens?
13. 86% of phone calls to businesses are placed on hold.
Who is this good for? Consumers - you and I included - want to solve their problems quickly. There are plenty of ways to be quick, but placing everyone on hold isn't one of them!
And since 32% of those callers placed on hold hang up immediately, it's possible that you're missing out on up 27.5% of your potential!
14. Texting is 10X more efficient than a phone call.
Yes, it will take a few back-and-forth messages to complete the conversation. But that will still only take you a few seconds, compared to the average call, which lasts several minutes.
Plus, you can handle several text conversations simultaneously, which isn't something you can do with phone calls.
15. 95% of texts are read within 3 minutes of being sent.
This one is fairly straight forward. If you want to get your message out, and make sure everyone reads it, there is perhaps no better way than text.
16. 89% of consumers want another customer service option.
If almost 90% of people want another support option, it's reasonable to say you should provide customers with another support option! Why not add text?
17. About 3 million people click on click-to-call phone numbers every day.
People would rather text you than call someone else. If 3 million people are willing to click on a "call now" button every day, how many more do you think would be willing to click on a "Text us!" button?
18. 35-50% of sales go to the vendor who responds first.
People tend to care less about working with the absolute best company or getting the #1 product, and more about solving their problems quickly. How quickly can you solve customers' problems?
Earlier we learned that 95% of texts are read within 3 minutes. What's faster than that? Texting gives your business an edge over the competition because it enables you to get there first.
19. "Sending and receiving text messages is the most prevalent form of communication for American adults under 50."
That's from a recent Gallup poll, which lines up with industry research over the past decade. Since 2007, texting has been the most used form of communication!
Why wouldn't you add that to your business?
20. Texting is the most used data service in the world.
More people text for more reasons every day than any other form of communication. Even your colleagues and employees text for dozens of reasons every day! It makes sense to text for business purposes, too.
21. Adults under 50 send and receive over 85 texts every day.
People text for myriad reasons. Why wouldn't they text you to schedule something, or to learn more about what your business offers?
22. 81% of people who text, text for business purposes.
People already text for business communication! What's often lacking, though, is a formal role for texting in the workplace.
Individuals are texting, but businesses haven't had a way to manage texting. Thankfully, we can help you with that!
23. Text messages have a 99+% open rate.
That even includes marketing texts! If you send a text, it's virtually guaranteed that your message will be read.
24. 61% of businesses wish they could send and receive texts from a business number.
Most businesses already wish they could text from a business number. People get that texting is an effective way to communicate, they're just looking for a way to professionally manage it!
Texting is a staple of daily, person-to-person to communication. Why wouldn't it be a part of business communication, too? It can only help you!