8 Reasons Why Texting is Crucial to Business Communication
Anything can be done from the palm of a hand these days, from catching up with friends to creating a new business. In the twenty-four years since the first text was sent, texting and mobile technology have become synonymous with daily life.
Several years ago, SMS marketing became a very popular tool. You’ve seen it. “Text ‘PIZZA’ to 55-555 for regular coupons at your favorite pizzeria.”
But texting is so prevalent - it’s the most prevalent form of communication today - that it deserves a much more prominent, and much more personal, role in your business’ communications. To put texting in a box of push marketing tools is to do everyone a disservice.
Because of its prevalence and popularity among consumers, texting could be the single most beneficial tool for your business that you're not already using. It’s crucial that you leverage texting for your business, and here are 8 reasons why.
1. If you’re on a level playing field with your competitors, texting gives you the edge.
In order to stand out from the competition, you have to offer customers something that differentiates you. You need something that says to customers, “You’re a person, not just another piece of data.”
What’s more personal than a text conversation? Compare who you text to everyone you email. Which one do you use for those closer to you? Now you can apply that to your customers.
Texting is the simplest form of engagement, and it's personal. It’s just the edge you need to hoist your business above the competition. (Tweet this!)
2. You need to satisfy today’s experience-seeking customer.
Customers would rather text you than have to call someone else. (Tweet this!)
Businesses build brand loyalty today not by providing the best product, but by offering the best experience. Offer me a better experience than your competitor, and I’ll buy from you.
Texting is the most efficient way to give your customers the experience they demand. Nobody has to worry about waiting on hold, or wonder if an email was received. Texting is quick and convenient - just what consumers want.
3. People answer texts far more than phone calls or emails.
8 trillion texts were sent last year! 95% of those were read within 3 minutes. But only 14% of phone calls to businesses were answered without being placed on hold, and only ~20% of emails were ever opened at all!
Up to 50% of sales go to the vendor who responds first.
If you want to reach your audience, and make sure they can reach you, the clear solution is texting.
4. Your competitors may already be using it.
Remember point 1 was that texting may give you the competitive edge if you’re on a level playing field. That also means it could give your competitors the edge if you don’t jump on it soon!
One of the most detrimental things to your business is waiting too long to do something you know you need to do.
5. Mobile viewers make up most of your website hits.
60% of all web traffic takes place on a mobile device. That’s why Google unleashed “Mobilegeddon” in April 2015. Essentially, they updated their search algorithm to favor mobile-friendly and mobile-optimized websites.
Over half of your viewers are already on their smartphones when they decide they want to contact you, or visit your location, or buy from you.
Let them text you from where they already are - their smartphone.
6. Minimize barriers to entry with Click-to-Text.
Most people know that when you view a website from a smartphone, you can click on a displayed phone number and it will start a call to that business.
But what if they could click that number and it automatically opened up a text message addressed to your business?
How powerful would it be if all your mobile viewers could text you directly from your website, which they're already viewing from their mobile phones?!
7. Texting gives both parties flexibility to answer on their own time.
Most businesses have the same 8am-5pm operating hours. So what about your customer’s work day? They’re busy working when you’re open, which means communication with you is highly limited.
But your business is closed by the time they actually have time to pay attention to your ads or return your call.
If I see your ad on TV, online, or in a magazine, I’m much more likely to pick up my phone and text you than I am to call you when you open again.
Either way, I know a call will likely bring me some automated service and force me to wait on hold, only to play phone tag in between meetings and assignments over the next few days.
Let customers respond on their time. Let them text you.
8. Millennials are becoming the bulk of your customer base.
Millennials are growing into your buying demographic, if they haven’t already. They also text more than any other generation before them. It’s how they prefer to communicate.
When someone wants to do business with you, it’s because you meet their preferences. Meet the preferences of your customer base. Text.