8 Benefits of Texting for Business That You Desperately Need
Texting for business is still a relatively new concept, even though texting between friends has been the norm for years. Yet there are certain benefits of texting for business that everyone would enjoy.
There are certain characteristics that any company or business leader would be proud to own. Like being efficient, personal, engaging, and preferred by customers, among others.
Texting for business injects all of these respectable traits - and more - into the heart of your organization. In fact, there are at least 8 benefits of texting for business that you desperately need.
1. Texting for business helps you be quicker than your competition.
What business doesn’t want to be quicker than their competitors? I hope that’s something you want for your business, and here’s why.
Somewhere between ⅓ and ½ of all sales go to the vendor who responds first. That’s a significant chunk of business!
Consumers usually shop around when they're looking for a new product or service. But almost half go with whoever started talking with them first. Apparently sales is first come, first served!
What this means is that you can provide the best pricing for the best products and services, and still lose almost half of your opportunities to whoever's faster.
Texting for business helps you be quicker than your competition, because texting is generally the quickest way to communicate.
Texts are read in 5 seconds of being sent, on average, and have a 90-second average response time. That’s incredible!
Meanwhile, you’re lucky if someone answers your phone call, and it could be hours before someone sees your email, if they see it all!
Texting probably isn’t going to replace emails and phone calls completely. It’s simply a tool that your business desperately needs to be quicker than your competition, and ultimately to win more customers.
2. Texting helps your business be more personal.
People aren’t numbers. We have feelings and emotions, stresses and goals, and we like to be treated accordingly.
That means people normally don’t enjoy being part of an automated process, or just another checkpoint towards meeting quota. We want a personal touch!
For whatever terrible reason, there’s still this lingering impression among some demographics that texting isn’t personal. That it’s somehow disconnected.
But ask yourself, how many emails do you get every day? How many of those feel personal, and how many of those are simply marketing and sales messages?
Whether you answer them or not, how many phone calls do you get, and who do they come from? Mostly salesmen, I'd imagine.
Now think about how many texts you get every day, and who those messages come from.
I’d be willing to bet that most of the texts you send and receive are to and from people you have close relationships with.
For the average person, texting is one of the more personal things we do every day. And one of the big benefits of texting is that it places your business on the same level as your customers' closest friends and family.
People tend to work with and think better of those we have relationships with. Texting boosts your customer relationships by helping you become more personal.
3. Texting for business makes you more convenient.
Over the last 50-60 years (at least), our country has had an obsession with convenience.
Call it “optimization” if you want, but we’re always looking for an easier way to do things. The fast food industry exploded because it’s so convenient (and delicious). There’s a convenience store for every square mile.
We buy things based on how close that business is to us, or how easy their website is to navigate. We choose houses, schools, and jobs based on their distance to each other.
Convenience is huge. An easier way to do the things we already want and need is huge. And in communication, texting is more convenient for more people.
Well, there are several reasons (fear of being placed on hold, don't want to speak with anyone), but a big reason is that texting is more convenient.
One of the most important benefits of texting for business is that it makes working with your business so much more convenient. And what customer doesn’t want something that’s more convenient?
4. Texting makes your business more appealing.
Texting is a staple of personal communication. You understand that - everybody texts!
As a business, you have a certain niche that you’re targeting. Yet, the products and services you offer only appeal to a specific segment of that audience.
Wouldn’t you want more of your targets interested in what you offer? You can bring more people in by appealing to more people. Texting helps you appeal to more of your targets.
Back in 2012, RingCentral wanted to learn what business leaders thought of texting for business, so they asked.
They found that at least 80% of bosses were supportive of texting for business purposes! Why?
Because those bosses saw the benefits of texting. They saw how effective it was. They saw how, by appealing to more people’s preferences, they could increase sales, boost customer retention, improve customer service, and more.
That was almost 5 years ago! Today, texting for business purposes is something that a lot of people understand. The only problem - usually - is that they don’t know how to manage texting.
Texting is more appealing to more people, and that’s something every business desperately needs.
5. Texting for business helps you be preferred.
One big goal your business is probably striving for is to be customers’ preferred choice. You want customers to prefer you, or some aspect of your business, over your competitors.
If people prefer your business, they’ll give you their money, and (arguably more important), they’ll tell their friends and followers about you.
PC: Neil Patel
That’s one of the many benefits of texting for business. It meets people where they are with what they want, and directs them to you.
6. Texting makes your business fully mobile.
The average person today is mobile. We’re always on the go, and there's always something to do.
We spend hours every day on emails, social media, texting, and other various apps. And we do or monitor a lot of our work through our mobile devices.
In fact, the average person today is so mobile that smartphone sales have leveled out. Everybody already has one!
What this means is that it’s not good enough to just have a mobile-responsive website. Everyone else should already have that.
What this means is that it’s not good enough to just be on Facebook or a few major social media platforms. That’s expected of you.
The average person today is mobile through-and-through, and that means your business needs to be just as mobile as they are.
One of the benefits of texting for business is that it helps your business become fully mobile. Call it an omnichannel approach if you want, but your audience is likely mobile-first, and texting is a significant piece in that.
7. Texting for business helps you stand out from your competitors.
To stand out, you have to be different. If you’re the same as everyone else, there’s no reason for customers to choose you!
There are plenty of ways to differentiate yourself. You can offer somewhat different services. You can market differently, or brand yourself differently.
Maybe you want to create an entirely different experience for customers! One simple way to stand out from your competitors is to communicate differently.
2-way text conversations between customers and your business will help you stand out from your competitors. Texting for business is something different that can give you the edge.
8. Texting is the ultimate wingman for your business.
It often takes several touch points to get someone to take action.
You probably have to leave multiple voicemails for people to call you back. It likely takes several emails before someone will click on a link.
You might have to show people ads for products they’ve already viewed (also called “retargeting”) for weeks before they make a purchase, if they do at all.
Your business probably uses some concoction of these methods (and more) to drive traffic, get leads, and make sales. With all of these methods, texting can be an effective, complimentary touch point.
Instead of calling and leaving voicemails, you can text to ask when they have time to chat, or you can leave a text instead of a voicemail.
After you’ve sent an important email, you can follow up with a text to prompt that person to read it.
When you need to provide a quick update, or if you need to ask someone why they’re late for your scheduled webinar, you can send a quick text.
You could use texting for all your communications if you wanted, but it often works very well as a wingman to everything else you do. It’s there to set you up and get you in the door.
Texting is a very personal communications tool, and so the more you treat texting for business like you do texting friends, the better off your business will be.
There are many benefits of texting for business. Benefits that most are already looking for!
Texting is a very common thing that’s easy to take advantage of, and whose simplicity can have a surprisingly powerful impact on your business.
Texting for business can help you improve your communications, stand out from your competitors, get more customers, and make those customers happier. Who wouldn’t want that?