50% of Sales Go to First Responder: How to Be First
We all know timing is important. Some people would go so far as to say timing is everything!
And they’re right.
But timing is less about being in the right place at the right time, and more about serving customers in a timely manner. Immediately, in fact.
Who cares about speed?
Chances are that a sizable portion of your target audience is Millennials, who’ve grown up with technology pertaining to their immediate needs day-in and day-out.
They’re accustomed to getting what they want, when they want it. They expect incredibly quick response times, and really want a personal interaction while you provide that quick service.
This instant gratification appeals to everyone, truthfully, and it’s a major driving force for many purchase decisions.
What's more, you can use this need for speed to gain more customers, and to make current customers happier.
How important is it to respond first in sales?
Immediacy is so important - and so valued - that up to 50% of sales go to the vendor who responds first.
Customers’ main priority is improving their situation as quickly as possible.
You’ve experienced this (and the research concludes), that customers’ main priority is not finding the absolute best product. Customers’ main priority is improving their situation as quickly as possible.
That certainly strengthens the idea of “quick and friendly service"!
If potentially half of your sales come by simply being the first business to respond to customers or strike up a conversation, don’t you want to make your response time as quick as possible?
Yes! The correct the answer is "yes."
How can you be first in sales?
But you need to reach customers immediately!
See, current methods of business communication aren't good enough. They're not quick enough.
So why not text?
You need to be the quickest on the draw, and texting is about as quick as it gets. Actually, about 95% of texts are read within 3 minutes, with a 90-second average response time.
What’s quicker (and more reliable) than that?
With texting, you can quickly and personally follow up with a prospect, tailor your message to their needs, and rest assured that your message gets there fast.
Make sure your competitors don’t get the business you deserve.